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佛说赚钱

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- 佛说赚钱佛说赚钱
  ·2021-04-14
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- 佛说赚钱佛说赚钱
  ·2021-03-26
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- 佛说赚钱佛说赚钱
  ·2021-03-22
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  From Nasdaq to HKEx, Bilibili and the cultural identity of the younger generation
  从纳斯达克到港交所，B站和青年一代的文化认同3月18日，哔哩哔哩(B站)回港二次上市正式开启招股，首日认购火爆，认购倍数为25.05倍。Z+世代与飞奔的营收与2018年在纳斯达克上市时相比，B站的主要经营数据也有了大幅改善。B站公布的聆讯后资料集显示，2019年“Z+世代”贡献了超过65%的视频市场收入。据了解，B站的电商销售的产品主要是动漫、游戏周边。自2018年3月28日上市至今，B站的股价累计涨幅超800%。
  From Nasdaq to HKEx, Bilibili and the cultural identity of the younger generation
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- 佛说赚钱佛说赚钱
  ·2021-03-22
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  From Nasdaq to HKEx, Bilibili and the cultural identity of the younger generation
  从纳斯达克到港交所，B站和青年一代的文化认同3月18日，哔哩哔哩(B站)回港二次上市正式开启招股，首日认购火爆，认购倍数为25.05倍。Z+世代与飞奔的营收与2018年在纳斯达克上市时相比，B站的主要经营数据也有了大幅改善。B站公布的聆讯后资料集显示，2019年“Z+世代”贡献了超过65%的视频市场收入。据了解，B站的电商销售的产品主要是动漫、游戏周边。自2018年3月28日上市至今，B站的股价累计涨幅超800%。
  From Nasdaq to HKEx, Bilibili and the cultural identity of the younger generation
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- 佛说赚钱佛说赚钱
  ·2021-03-22
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07:54","market":"hk","language":"zh","title":"From Nasdaq to HKEx, Bilibili and the cultural identity of the younger generation","url":"https://stock-news.laohu8.com/highlight/detail?id=2120116018","media":"投资者网","summary":"从纳斯达克到港交所，B站和青年一代的文化认同3月18日，哔哩哔哩(B站)回港二次上市正式开启招股，首日认购火爆，认购倍数为25.05倍。Z+世代与飞奔的营收与2018年在纳斯达克上市时相比，B站的主要经营数据也有了大幅改善。B站公布的聆讯后资料集显示，2019年“Z+世代”贡献了超过65%的视频市场收入。据了解，B站的电商销售的产品主要是动漫、游戏周边。自2018年3月28日上市至今，B站的股价累计涨幅超800%。","content":"<p>On March 18th, Bilibili (Station B) returned to Hong Kong for its secondary listing and officially opened its IPO. On the first day, the subscription was hot, with a subscription multiple of 25.05 times. The day before, Station B announced its plan to list its global offering shares on the main board of The Stock Exchange of Hong Kong Limited (stock code: 9626), and planned to sell 25 million shares globally.</p><p>The issue price of the Hong Kong Public Offering of Station B will not exceed HK$988.00 per share, or US$127.20 per Class Z ordinary share (equivalent to US$127.20 per ADS). The Shares will be traded in board lots of 20 Shares each.</p><p>Three years ago, Station B, which was also called \"small broken station\" when it was listed on Nasdaq, has expanded from \"Generation Z\" (people born in 1990-2009) to \"Generation Z +\" (people born in 1985-2009) after many times out of the circle.</p><p>At the same time of user expansion, under the development path of PUGV (video generated by professional users) as the center, supplemented by live broadcast and OGV (video produced by professional organizations), the video content ecology of Station B is becoming more and more diverse, and the platform, users and UP owners (content creators) are also closely linked due to their common cultural identity.</p><p>Compared with when it was listed on Nasdaq in 2018, today's Bilibili has a more diversified income structure, with the number of monthly active users exceeding the 200 million mark and the company's revenue exceeding 10 billion. What is heading towards HKEx is a Bilibili with more optimized business model and business model.</p><p><img src=\"https://static.tigerbbs.com/892fd87417a282fa76492d561138a02b\" tg-width=\"600\" tg-height=\"337\" referrerpolicy=\"no-referrer\"></p><p><b><i>1</i></b></p><p><b>Grow with UP owners</b></p><p>Although the 21st century is an era of information explosion, under the influence of various algorithms, people are closed in information islands one by one. With the appearance of more and more professional video content creators, the main carrier of information, knowledge and entertainment has gradually changed from text to video. Station B, which connects these information islands and provides users with rich video content, has become a gathering place for young people.</p><p>Different from the demand strategy of other video websites that fiercely compete for copyrighted content, although the content produced by professional organizations can also meet the diversified needs of users for content, there are two obvious problems: high cost and lack of closer emotional connection between content producers and users.</p><p>PUGV, which is regarded as the cornerstone of content ecology by Station B, has more specific creators and more personal content. In the early days, many UP owners' single-handed creation mode also had extremely low content cost, but of course, the time cost was extremely high. Therefore, the early UP master creation has the typical characteristics of \"generating electricity for love\". Therefore, users' positive recognition such as coin, likes and comments becomes extremely important. This incentive mode also constitutes the unique relationship between creators and consumers of Station B: UP owners attract fans with content, and the interaction with fans then encourages UP owners to continue to create content that users are interested in, thus forming a positive feedback loop.</p><p>With the growth of users, more and more interest content began to take root and grow in Station B, and gradually produced many different types of video content such as movies and television, games and food. Today, the content categories of Station B have expanded from the initial ACG content to more diverse content categories, covering more than 7,000 circles. In the fourth quarter of 2020, life, games, entertainment, animation, technology and knowledge became the most popular vertical categories of Bilibili, and knowledge content was also one of the fastest-growing content categories of Bilibili in 2020. It is no longer a joke to study at Bilibili.</p><p>Station B has also become the largest creative video providing platform based on PUGV in China. According to the post-hearing data set, in the fourth quarter of 2020, PUGV video broadcasts accounted for 91% of the video broadcasts on all platforms of Station B. There have been a number of UP owners of different types in knowledge, film and television and games, such as \"Luo Xiang Talks about Criminal Law\", \"Muyu Shuixin\" and \"Heitong Google\".</p><p>Among them, \"Luo Xiang\", the master of legal science UP, has long been out of the circle, and his speech content is often quoted by many media or videos. At present, the number of fans of \"Luo Xiang\" in Station B has exceeded 13 million. \"Wooden Fish Water Heart\", which mainly produces film and television videos, also has nearly 7 million attention, and its individual videos have been played nearly 10 million; \"Heitong Google\", which mainly produces game videos, pays close to 3 million attention, and the number of individual videos played exceeds 10 million.</p><p>In the fourth quarter of 2020, the average monthly number of active UP owners in Station B increased by 88% year-on-year to 1.9 million, and the average monthly video submissions increased by 109% year-on-year to 5.9 million.</p><p><b><i>2</i></b></p><p><b>Generation Z + and Galloping Revenue</b></p><p>Compared with when it was listed on Nasdaq in 2018, Bilibili's main operating data has also improved significantly. In the first two months of 2018, the average monthly active users of Station B were only 76.4 million. By the fourth quarter of 2020, the number of monthly active users of Station B had reached 202 million, more than doubling in three years. Station B is more and more understood and accepted by people outside \"Generation Z\", and Station B is gradually moving from \"Generation Z\" to \"Generation Z +\".</p><p>In addition to the substantial increase in the number of monthly active users, the stickiness between Station B and users has also improved. In 2017, active users of Station B spent 76 minutes online. By 2020, the average time spent by users of Station B on mobile applications increased to more than 80 minutes, making it one of the longest mobile applications used by domestic users, much higher than the industry average of 29.8 minutes. While the usage time of users has increased, the interaction of users of Station B has also been greatly improved. In 2020, Station B generated an average of 5.1 billion interactions per month, compared with only 2.1 billion in 2019.</p><p>How to realize traffic is actually a difficult problem faced by many Internet companies. Different from the differentiation of user groups of other video websites, the user groups of Station B are mainly \"Z + generation\" who have received good education and have a strong demand for high-quality content and self-expression, which is an important driving force for current consumption growth. According to iResearch, \"Z + Generation\" is the driving force and trend leader of all kinds of domestic consumption growth at present, and all kinds of emerging consumer brands are also built around the consumption preferences of \"Z + Generation\".</p><p>Moreover, \"Generation Z +\" is more willing to pay for video content. According to the post-hearing data set released by Station B, \"Generation Z +\" contributed more than 65% of the video market revenue in 2019. In the past five years, the revenue of Station B, with \"Z + Generation\" as the core group, has increased by 90.60 times, with an average annual compound growth rate of 146.82%. In 2020, Bilibili achieved a total operating income of RMB 12 billion, and its revenue growth rate was significantly higher than that of peers.</p><p>While the revenue has increased substantially, the revenue structure of Station B has also improved significantly. In 2018, 71.1% of the company's revenue came from mobile games. By 2020, the proportion of mobile games in the company's revenue has dropped to 40%; The value-added service income paid by members, as well as e-commerce and other services account for an increasing proportion of the company's revenue. It is understood that the products sold by e-commerce in Station B are mainly animation and game peripherals. This is a huge market, which has made small industry giants such as Bandai.</p><p>The increase in value-added service income, advertising income and e-commerce and other service income has undoubtedly greatly improved the current situation of Bilibili's revenue dependence on mobile games. With the support of diversified income, the average monthly income of a single monthly active user in Station B increased from 4 yuan in 2018 to 5.4 yuan in 2020, an increase of 35%.</p><p>As Bilibili said, \"Our mission is to enrich the daily life of China's younger generation\". Since its establishment, the original intention of providing entertainment, learning and communication platforms for the younger generation has not changed. Only richer content, more open community and more diversified users have changed. In this process, the company has also been widely recognized by the market, and the company's share price has continued to rise. Since its listing on March 28, 2018, the share price of Station B has increased by more than 800%. If the highest share price up to now is considered, Station B has risen to a maximum of USD 157.66/share, which is as high as 12.7 times higher than the issue price. It is a rare \"ten times in three years\" Tenbagger among Chinese stocks. At present, the total market value of Station B has exceeded 40 billion USD.</p>","source":"lsy1577406660637","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>From Nasdaq to HKEx, Bilibili and the cultural identity of the younger generation</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFrom Nasdaq to HKEx, Bilibili and the cultural identity of the younger generation\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">投资者网</strong><span class=\"h-time small\">2021-03-20 07:54</span>\n</p>\n</h4>\n</header>\n<article>\n<p>On March 18th, Bilibili (Station B) returned to Hong Kong for its secondary listing and officially opened its IPO. On the first day, the subscription was hot, with a subscription multiple of 25.05 times. The day before, Station B announced its plan to list its global offering shares on the main board of The Stock Exchange of Hong Kong Limited (stock code: 9626), and planned to sell 25 million shares globally.</p><p>The issue price of the Hong Kong Public Offering of Station B will not exceed HK$988.00 per share, or US$127.20 per Class Z ordinary share (equivalent to US$127.20 per ADS). The Shares will be traded in board lots of 20 Shares each.</p><p>Three years ago, Station B, which was also called \"small broken station\" when it was listed on Nasdaq, has expanded from \"Generation Z\" (people born in 1990-2009) to \"Generation Z +\" (people born in 1985-2009) after many times out of the circle.</p><p>At the same time of user expansion, under the development path of PUGV (video generated by professional users) as the center, supplemented by live broadcast and OGV (video produced by professional organizations), the video content ecology of Station B is becoming more and more diverse, and the platform, users and UP owners (content creators) are also closely linked due to their common cultural identity.</p><p>Compared with when it was listed on Nasdaq in 2018, today's Bilibili has a more diversified income structure, with the number of monthly active users exceeding the 200 million mark and the company's revenue exceeding 10 billion. What is heading towards HKEx is a Bilibili with more optimized business model and business model.</p><p><img src=\"https://static.tigerbbs.com/892fd87417a282fa76492d561138a02b\" tg-width=\"600\" tg-height=\"337\" referrerpolicy=\"no-referrer\"></p><p><b><i>1</i></b></p><p><b>Grow with UP owners</b></p><p>Although the 21st century is an era of information explosion, under the influence of various algorithms, people are closed in information islands one by one. With the appearance of more and more professional video content creators, the main carrier of information, knowledge and entertainment has gradually changed from text to video. Station B, which connects these information islands and provides users with rich video content, has become a gathering place for young people.</p><p>Different from the demand strategy of other video websites that fiercely compete for copyrighted content, although the content produced by professional organizations can also meet the diversified needs of users for content, there are two obvious problems: high cost and lack of closer emotional connection between content producers and users.</p><p>PUGV, which is regarded as the cornerstone of content ecology by Station B, has more specific creators and more personal content. In the early days, many UP owners' single-handed creation mode also had extremely low content cost, but of course, the time cost was extremely high. Therefore, the early UP master creation has the typical characteristics of \"generating electricity for love\". Therefore, users' positive recognition such as coin, likes and comments becomes extremely important. This incentive mode also constitutes the unique relationship between creators and consumers of Station B: UP owners attract fans with content, and the interaction with fans then encourages UP owners to continue to create content that users are interested in, thus forming a positive feedback loop.</p><p>With the growth of users, more and more interest content began to take root and grow in Station B, and gradually produced many different types of video content such as movies and television, games and food. Today, the content categories of Station B have expanded from the initial ACG content to more diverse content categories, covering more than 7,000 circles. In the fourth quarter of 2020, life, games, entertainment, animation, technology and knowledge became the most popular vertical categories of Bilibili, and knowledge content was also one of the fastest-growing content categories of Bilibili in 2020. It is no longer a joke to study at Bilibili.</p><p>Station B has also become the largest creative video providing platform based on PUGV in China. According to the post-hearing data set, in the fourth quarter of 2020, PUGV video broadcasts accounted for 91% of the video broadcasts on all platforms of Station B. There have been a number of UP owners of different types in knowledge, film and television and games, such as \"Luo Xiang Talks about Criminal Law\", \"Muyu Shuixin\" and \"Heitong Google\".</p><p>Among them, \"Luo Xiang\", the master of legal science UP, has long been out of the circle, and his speech content is often quoted by many media or videos. At present, the number of fans of \"Luo Xiang\" in Station B has exceeded 13 million. \"Wooden Fish Water Heart\", which mainly produces film and television videos, also has nearly 7 million attention, and its individual videos have been played nearly 10 million; \"Heitong Google\", which mainly produces game videos, pays close to 3 million attention, and the number of individual videos played exceeds 10 million.</p><p>In the fourth quarter of 2020, the average monthly number of active UP owners in Station B increased by 88% year-on-year to 1.9 million, and the average monthly video submissions increased by 109% year-on-year to 5.9 million.</p><p><b><i>2</i></b></p><p><b>Generation Z + and Galloping Revenue</b></p><p>Compared with when it was listed on Nasdaq in 2018, Bilibili's main operating data has also improved significantly. In the first two months of 2018, the average monthly active users of Station B were only 76.4 million. By the fourth quarter of 2020, the number of monthly active users of Station B had reached 202 million, more than doubling in three years. Station B is more and more understood and accepted by people outside \"Generation Z\", and Station B is gradually moving from \"Generation Z\" to \"Generation Z +\".</p><p>In addition to the substantial increase in the number of monthly active users, the stickiness between Station B and users has also improved. In 2017, active users of Station B spent 76 minutes online. By 2020, the average time spent by users of Station B on mobile applications increased to more than 80 minutes, making it one of the longest mobile applications used by domestic users, much higher than the industry average of 29.8 minutes. While the usage time of users has increased, the interaction of users of Station B has also been greatly improved. In 2020, Station B generated an average of 5.1 billion interactions per month, compared with only 2.1 billion in 2019.</p><p>How to realize traffic is actually a difficult problem faced by many Internet companies. Different from the differentiation of user groups of other video websites, the user groups of Station B are mainly \"Z + generation\" who have received good education and have a strong demand for high-quality content and self-expression, which is an important driving force for current consumption growth. According to iResearch, \"Z + Generation\" is the driving force and trend leader of all kinds of domestic consumption growth at present, and all kinds of emerging consumer brands are also built around the consumption preferences of \"Z + Generation\".</p><p>Moreover, \"Generation Z +\" is more willing to pay for video content. According to the post-hearing data set released by Station B, \"Generation Z +\" contributed more than 65% of the video market revenue in 2019. In the past five years, the revenue of Station B, with \"Z + Generation\" as the core group, has increased by 90.60 times, with an average annual compound growth rate of 146.82%. In 2020, Bilibili achieved a total operating income of RMB 12 billion, and its revenue growth rate was significantly higher than that of peers.</p><p>While the revenue has increased substantially, the revenue structure of Station B has also improved significantly. In 2018, 71.1% of the company's revenue came from mobile games. By 2020, the proportion of mobile games in the company's revenue has dropped to 40%; The value-added service income paid by members, as well as e-commerce and other services account for an increasing proportion of the company's revenue. It is understood that the products sold by e-commerce in Station B are mainly animation and game peripherals. This is a huge market, which has made small industry giants such as Bandai.</p><p>The increase in value-added service income, advertising income and e-commerce and other service income has undoubtedly greatly improved the current situation of Bilibili's revenue dependence on mobile games. With the support of diversified income, the average monthly income of a single monthly active user in Station B increased from 4 yuan in 2018 to 5.4 yuan in 2020, an increase of 35%.</p><p>As Bilibili said, \"Our mission is to enrich the daily life of China's younger generation\". Since its establishment, the original intention of providing entertainment, learning and communication platforms for the younger generation has not changed. Only richer content, more open community and more diversified users have changed. In this process, the company has also been widely recognized by the market, and the company's share price has continued to rise. Since its listing on March 28, 2018, the share price of Station B has increased by more than 800%. If the highest share price up to now is considered, Station B has risen to a maximum of USD 157.66/share, which is as high as 12.7 times higher than the issue price. It is a rare \"ten times in three years\" Tenbagger among Chinese stocks. At present, the total market value of Station B has exceeded 40 billion USD.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://mp.weixin.qq.com/s/Xg9LhH1OIbv_R4vwR0zy6Q\">投资者网</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/959e12dad805ef7134e41190825f878a","relate_stocks":{"BILI":"哔哩哔哩","00388":"香港交易所","09626":"哔哩哔哩-W"},"source_url":"http://mp.weixin.qq.com/s/Xg9LhH1OIbv_R4vwR0zy6Q","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2120116018","content_text":"3月18日，哔哩哔哩（B站）回港二次上市正式开启招股，首日认购火爆，认购倍数为25.05倍。而前一日，B站公布了其全球发售的股份在香港联合交易所有限公司主板上市的计划（股票代号：9626），拟在全球发售2500万股。\nB站香港公开发售的发行价将不超过每股988.00港元，或每股Z类普通股127.20美元(相当于每股美国存托股127.20美元)。股份将以每手20股股份为单位进行交易。\n3年前在纳斯达克上市时还被称为“小破站”的B站，在历经多次出圈之后，核心用户群已从“Z世代”（1990-2009出生的人群）扩展至“Z+世代”（1985-2009出生的人群）。\n用户扩容的同时，在PUGV（以专业用户生成视频）为中心、辅以直播、OGV（专业机构生产视频）的发展路径下，B站的视频内容生态越来越多元，平台、用户以及UP主（内容创作者）也因共同的文化认同而紧密联系在一起。\n与2018年在纳斯达克上市时相比，如今的B站，收入结构更加多元，月活跃用户数突破两亿大关，公司营收破百亿。正在走向港交所的，是一个业务模型、商业模型都更加优化的B站。\n\n\n\n\n\n\n\n\n1\n\n\n\n\n\n与UP主共同成长\n\n\n\n\n\n21世纪虽然是个信息爆炸的时代，但在各种算法的影响下，人们又封闭在一个个的信息孤岛之上。而随着越来越多专业的视频内容创造者的出现，信息、知识、娱乐的主要载体也逐渐由文字转变为了视频。连接起这一个个信息孤岛，为用户提供丰富视频内容的B站成为了年轻人的聚集地。\n与其他视频网站激烈争夺版权内容的需求策略不同，专业机构生产的内容虽然也能满足用户对内容的多元化需求，但存在两个问题明显的问题，成本高，内容生产者和用户缺乏更密切的情感联结。\n被B站视作内容生态的基石的PUGV，创作者则为更具体的人， 内容也更具备个人特质。而早期很多UP主单枪匹马的创作模式，也会内容成本极低，当然时间成本则极高。所以早期的UP主创作，具有典型的“为爱发电”的特征。因此，用户的投币，点赞，评论等正向认可，就变得极其重要。这种激励模式，也构成了B站独特的创作者和消费者关系：UP主以内容吸引粉丝，与粉丝的互动再激励UP主继续创作用户感兴趣的内容，从而形成正反馈循环。\n随着用户的成长，越来越多的兴趣内容开始在B站生根发芽，发展壮大，并逐渐生产出了如影视、游戏、美食等众多不同类型的视频内容。如今，B站的内容品类已从最初ACG内容，拓展至更多元的内容品类，覆盖了7000余个圈层。2020年第四季度，生活、游戏、娱乐、动漫、科技和知识成为B站最受用户欢迎的垂直品类，知识类内容也是2020年B站增长最快的内容品类之一，到B站学习已不是一句玩笑。\n而B站也已成为国内最大的以PUGV为主的创意视频提供平台。聆讯后资料集显示，2020年第四季度，PUGV视频播放量已占B站全平台视频播放量91%。出现了一批类似于“罗翔说刑法”、“木鱼水心”、“黑桐谷歌”等知识类、影视类以及游戏类不同类型的UP主。\n其中法律科普UP主“罗翔”早已出圈，其演讲内容经常被诸多媒体或视频所引用，目前“罗翔”在B站的粉丝数已超过1300万。主要制作影视类视频的“木鱼水心”也拥有近700万关注，其制作的个别视频播放量近千万；而主要制作游戏视频的“黑桐谷歌”，关注数近300万，个别视频播放量超千万。\n2020年第四季度，B站月均活跃UP主数量同比增长88%，达到190万，月均视频投稿量同比增长109％，达590万。\n\n\n\n\n\n\n\n2\n\n\n\n\n\nZ+世代与飞奔的营收\n\n\n\n\n\n与2018年在纳斯达克上市时相比，B站的主要经营数据也有了大幅改善。2018年前2个月，B站的平均月活跃用户仅有7640万人，而到了2020年第四季度，B站的月活跃用户数已达到了2.02亿人，三年间增长了一倍多。B站越来越被“Z世代”之外的人所了解、接受，B站也逐渐由“Z世代”走进“Z+世代”。\n除了月活跃用户数大幅增加外，B站与用户的粘性也有所提升。2017年B站活跃用户在线时长为76分钟，到2020年B站用户平均花费在移动应用上的时间增加到了80分钟以上，成为国内用户使用时长最长的移动应用之一，远高于行业平均的29.8分钟。在用户使用时长增加的同时，B站用户的互动情况也大幅提升，2020年B站平均每月产生51亿次互动，2019年这一数字仅有21亿次。\n如何将流量变现其实是诸多互联网企业所面临的难题，与别的视频网站用户群体分化的情况不同，B站的用户群体主要是接受过良好教育、对高质量内容以及自我表达有着强烈需求的“Z+世代”，是目前消费增长的重要驱动力。艾瑞咨询研究显示，“Z+世代”是目前国内各类消费增长的驱动力及潮流引导者，各类新兴消费品牌也围绕着“Z+世代”的消费偏好进行打造。\n而且，“Z+世代”更愿意为视频内容付费。B站公布的聆讯后资料集显示，2019年“Z+世代”贡献了超过65%的视频市场收入。以“Z+世代”为核心群体的B站近5年来营收增长了90.60倍，年均复合增长率高达146.82%。2020年，B站实现营业总收入为120亿元人民币， 营收增速明显高于同业公司。\n收入大幅增长的同时，B站的收入结构也有明显改善，2018年公司收入的71.1%来自于移动游戏，到了2020年，移动游戏在公司收入中的占比已下降到了40%；而会员付费的增值服务收入、以及电商及其他服务在公司营收中的占比越来越重。据了解，B站的电商销售的产品主要是动漫、游戏周边。这是一个巨大的市场，成就了诸如万代这类行业小巨人。\n增值服务收入、广告收入以及电商及其他服务收入的增加，无疑大幅改善了B站收入依赖移动游戏的现状。在多元化收入的支撑下，B站单个月活用户的月均收入由2018年的4元增长到了2020年的5.4元，涨幅高达35%。\n正如B站所说，“我们的使命是丰富中国年轻一代的日常生活”。B站自成立以来，为年轻一代人提供娱乐、学习、交流沟通平台的初心一直没变，变的只有更丰富的内容、更开放的社区、更多元化的用户。在这过程中，公司也得到了市场的广泛认可，公司股价持续上涨。自2018年3月28日上市至今，B站的股价累计涨幅超800%。如果考虑到截至目前的最高股价，B站还曾最高上涨到157.66美元/股，较发行价上涨高达12.7倍，是中概股中少见的“三年十倍”Tenbagger。目前，B站总市值已超400亿美元。","news_type":1,"symbols_score_info":{"47761":0.6,"47940":0.6,"00388":0.6,"09626":0.9,"BILI":0.9}},"isVote":1,"tweetType":1,"viewCount":2581,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":359174987,"gmtCreate":1616378204049,"gmtModify":1704793223206,"author":{"id":"3574106665184076","authorId":"3574106665184076","name":"佛说赚钱","avatar":"https://static.tigerbbs.com/d4b16108b987292aa7a9e01b53536c50","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3574106665184076","authorIdStr":"3574106665184076"},"themes":[],"title":"","htmlText":"666","listText":"666","text":"666","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/359174987","repostId":"2120116018","repostType":4,"repost":{"id":"2120116018","kind":"news","pubTimestamp":1616198068,"share":"https://ttm.financial/m/news/2120116018?lang=en_US&edition=fundamental","pubTime":"2021-03-20 07:54","market":"hk","language":"zh","title":"From Nasdaq to HKEx, Bilibili and the cultural identity of the younger generation","url":"https://stock-news.laohu8.com/highlight/detail?id=2120116018","media":"投资者网","summary":"从纳斯达克到港交所，B站和青年一代的文化认同3月18日，哔哩哔哩(B站)回港二次上市正式开启招股，首日认购火爆，认购倍数为25.05倍。Z+世代与飞奔的营收与2018年在纳斯达克上市时相比，B站的主要经营数据也有了大幅改善。B站公布的聆讯后资料集显示，2019年“Z+世代”贡献了超过65%的视频市场收入。据了解，B站的电商销售的产品主要是动漫、游戏周边。自2018年3月28日上市至今，B站的股价累计涨幅超800%。","content":"<p>On March 18th, Bilibili (Station B) returned to Hong Kong for its secondary listing and officially opened its IPO. On the first day, the subscription was hot, with a subscription multiple of 25.05 times. The day before, Station B announced its plan to list its global offering shares on the main board of The Stock Exchange of Hong Kong Limited (stock code: 9626), and planned to sell 25 million shares globally.</p><p>The issue price of the Hong Kong Public Offering of Station B will not exceed HK$988.00 per share, or US$127.20 per Class Z ordinary share (equivalent to US$127.20 per ADS). The Shares will be traded in board lots of 20 Shares each.</p><p>Three years ago, Station B, which was also called \"small broken station\" when it was listed on Nasdaq, has expanded from \"Generation Z\" (people born in 1990-2009) to \"Generation Z +\" (people born in 1985-2009) after many times out of the circle.</p><p>At the same time of user expansion, under the development path of PUGV (video generated by professional users) as the center, supplemented by live broadcast and OGV (video produced by professional organizations), the video content ecology of Station B is becoming more and more diverse, and the platform, users and UP owners (content creators) are also closely linked due to their common cultural identity.</p><p>Compared with when it was listed on Nasdaq in 2018, today's Bilibili has a more diversified income structure, with the number of monthly active users exceeding the 200 million mark and the company's revenue exceeding 10 billion. What is heading towards HKEx is a Bilibili with more optimized business model and business model.</p><p><img src=\"https://static.tigerbbs.com/892fd87417a282fa76492d561138a02b\" tg-width=\"600\" tg-height=\"337\" referrerpolicy=\"no-referrer\"></p><p><b><i>1</i></b></p><p><b>Grow with UP owners</b></p><p>Although the 21st century is an era of information explosion, under the influence of various algorithms, people are closed in information islands one by one. With the appearance of more and more professional video content creators, the main carrier of information, knowledge and entertainment has gradually changed from text to video. Station B, which connects these information islands and provides users with rich video content, has become a gathering place for young people.</p><p>Different from the demand strategy of other video websites that fiercely compete for copyrighted content, although the content produced by professional organizations can also meet the diversified needs of users for content, there are two obvious problems: high cost and lack of closer emotional connection between content producers and users.</p><p>PUGV, which is regarded as the cornerstone of content ecology by Station B, has more specific creators and more personal content. In the early days, many UP owners' single-handed creation mode also had extremely low content cost, but of course, the time cost was extremely high. Therefore, the early UP master creation has the typical characteristics of \"generating electricity for love\". Therefore, users' positive recognition such as coin, likes and comments becomes extremely important. This incentive mode also constitutes the unique relationship between creators and consumers of Station B: UP owners attract fans with content, and the interaction with fans then encourages UP owners to continue to create content that users are interested in, thus forming a positive feedback loop.</p><p>With the growth of users, more and more interest content began to take root and grow in Station B, and gradually produced many different types of video content such as movies and television, games and food. Today, the content categories of Station B have expanded from the initial ACG content to more diverse content categories, covering more than 7,000 circles. In the fourth quarter of 2020, life, games, entertainment, animation, technology and knowledge became the most popular vertical categories of Bilibili, and knowledge content was also one of the fastest-growing content categories of Bilibili in 2020. It is no longer a joke to study at Bilibili.</p><p>Station B has also become the largest creative video providing platform based on PUGV in China. According to the post-hearing data set, in the fourth quarter of 2020, PUGV video broadcasts accounted for 91% of the video broadcasts on all platforms of Station B. There have been a number of UP owners of different types in knowledge, film and television and games, such as \"Luo Xiang Talks about Criminal Law\", \"Muyu Shuixin\" and \"Heitong Google\".</p><p>Among them, \"Luo Xiang\", the master of legal science UP, has long been out of the circle, and his speech content is often quoted by many media or videos. At present, the number of fans of \"Luo Xiang\" in Station B has exceeded 13 million. \"Wooden Fish Water Heart\", which mainly produces film and television videos, also has nearly 7 million attention, and its individual videos have been played nearly 10 million; \"Heitong Google\", which mainly produces game videos, pays close to 3 million attention, and the number of individual videos played exceeds 10 million.</p><p>In the fourth quarter of 2020, the average monthly number of active UP owners in Station B increased by 88% year-on-year to 1.9 million, and the average monthly video submissions increased by 109% year-on-year to 5.9 million.</p><p><b><i>2</i></b></p><p><b>Generation Z + and Galloping Revenue</b></p><p>Compared with when it was listed on Nasdaq in 2018, Bilibili's main operating data has also improved significantly. In the first two months of 2018, the average monthly active users of Station B were only 76.4 million. By the fourth quarter of 2020, the number of monthly active users of Station B had reached 202 million, more than doubling in three years. Station B is more and more understood and accepted by people outside \"Generation Z\", and Station B is gradually moving from \"Generation Z\" to \"Generation Z +\".</p><p>In addition to the substantial increase in the number of monthly active users, the stickiness between Station B and users has also improved. In 2017, active users of Station B spent 76 minutes online. By 2020, the average time spent by users of Station B on mobile applications increased to more than 80 minutes, making it one of the longest mobile applications used by domestic users, much higher than the industry average of 29.8 minutes. While the usage time of users has increased, the interaction of users of Station B has also been greatly improved. In 2020, Station B generated an average of 5.1 billion interactions per month, compared with only 2.1 billion in 2019.</p><p>How to realize traffic is actually a difficult problem faced by many Internet companies. Different from the differentiation of user groups of other video websites, the user groups of Station B are mainly \"Z + generation\" who have received good education and have a strong demand for high-quality content and self-expression, which is an important driving force for current consumption growth. According to iResearch, \"Z + Generation\" is the driving force and trend leader of all kinds of domestic consumption growth at present, and all kinds of emerging consumer brands are also built around the consumption preferences of \"Z + Generation\".</p><p>Moreover, \"Generation Z +\" is more willing to pay for video content. According to the post-hearing data set released by Station B, \"Generation Z +\" contributed more than 65% of the video market revenue in 2019. In the past five years, the revenue of Station B, with \"Z + Generation\" as the core group, has increased by 90.60 times, with an average annual compound growth rate of 146.82%. In 2020, Bilibili achieved a total operating income of RMB 12 billion, and its revenue growth rate was significantly higher than that of peers.</p><p>While the revenue has increased substantially, the revenue structure of Station B has also improved significantly. In 2018, 71.1% of the company's revenue came from mobile games. By 2020, the proportion of mobile games in the company's revenue has dropped to 40%; The value-added service income paid by members, as well as e-commerce and other services account for an increasing proportion of the company's revenue. It is understood that the products sold by e-commerce in Station B are mainly animation and game peripherals. This is a huge market, which has made small industry giants such as Bandai.</p><p>The increase in value-added service income, advertising income and e-commerce and other service income has undoubtedly greatly improved the current situation of Bilibili's revenue dependence on mobile games. With the support of diversified income, the average monthly income of a single monthly active user in Station B increased from 4 yuan in 2018 to 5.4 yuan in 2020, an increase of 35%.</p><p>As Bilibili said, \"Our mission is to enrich the daily life of China's younger generation\". Since its establishment, the original intention of providing entertainment, learning and communication platforms for the younger generation has not changed. Only richer content, more open community and more diversified users have changed. In this process, the company has also been widely recognized by the market, and the company's share price has continued to rise. Since its listing on March 28, 2018, the share price of Station B has increased by more than 800%. If the highest share price up to now is considered, Station B has risen to a maximum of USD 157.66/share, which is as high as 12.7 times higher than the issue price. It is a rare \"ten times in three years\" Tenbagger among Chinese stocks. At present, the total market value of Station B has exceeded 40 billion USD.</p>","source":"lsy1577406660637","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>From Nasdaq to HKEx, Bilibili and the cultural identity of the younger generation</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFrom Nasdaq to HKEx, Bilibili and the cultural identity of the younger generation\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">投资者网</strong><span class=\"h-time small\">2021-03-20 07:54</span>\n</p>\n</h4>\n</header>\n<article>\n<p>On March 18th, Bilibili (Station B) returned to Hong Kong for its secondary listing and officially opened its IPO. On the first day, the subscription was hot, with a subscription multiple of 25.05 times. The day before, Station B announced its plan to list its global offering shares on the main board of The Stock Exchange of Hong Kong Limited (stock code: 9626), and planned to sell 25 million shares globally.</p><p>The issue price of the Hong Kong Public Offering of Station B will not exceed HK$988.00 per share, or US$127.20 per Class Z ordinary share (equivalent to US$127.20 per ADS). The Shares will be traded in board lots of 20 Shares each.</p><p>Three years ago, Station B, which was also called \"small broken station\" when it was listed on Nasdaq, has expanded from \"Generation Z\" (people born in 1990-2009) to \"Generation Z +\" (people born in 1985-2009) after many times out of the circle.</p><p>At the same time of user expansion, under the development path of PUGV (video generated by professional users) as the center, supplemented by live broadcast and OGV (video produced by professional organizations), the video content ecology of Station B is becoming more and more diverse, and the platform, users and UP owners (content creators) are also closely linked due to their common cultural identity.</p><p>Compared with when it was listed on Nasdaq in 2018, today's Bilibili has a more diversified income structure, with the number of monthly active users exceeding the 200 million mark and the company's revenue exceeding 10 billion. What is heading towards HKEx is a Bilibili with more optimized business model and business model.</p><p><img src=\"https://static.tigerbbs.com/892fd87417a282fa76492d561138a02b\" tg-width=\"600\" tg-height=\"337\" referrerpolicy=\"no-referrer\"></p><p><b><i>1</i></b></p><p><b>Grow with UP owners</b></p><p>Although the 21st century is an era of information explosion, under the influence of various algorithms, people are closed in information islands one by one. With the appearance of more and more professional video content creators, the main carrier of information, knowledge and entertainment has gradually changed from text to video. Station B, which connects these information islands and provides users with rich video content, has become a gathering place for young people.</p><p>Different from the demand strategy of other video websites that fiercely compete for copyrighted content, although the content produced by professional organizations can also meet the diversified needs of users for content, there are two obvious problems: high cost and lack of closer emotional connection between content producers and users.</p><p>PUGV, which is regarded as the cornerstone of content ecology by Station B, has more specific creators and more personal content. In the early days, many UP owners' single-handed creation mode also had extremely low content cost, but of course, the time cost was extremely high. Therefore, the early UP master creation has the typical characteristics of \"generating electricity for love\". Therefore, users' positive recognition such as coin, likes and comments becomes extremely important. This incentive mode also constitutes the unique relationship between creators and consumers of Station B: UP owners attract fans with content, and the interaction with fans then encourages UP owners to continue to create content that users are interested in, thus forming a positive feedback loop.</p><p>With the growth of users, more and more interest content began to take root and grow in Station B, and gradually produced many different types of video content such as movies and television, games and food. Today, the content categories of Station B have expanded from the initial ACG content to more diverse content categories, covering more than 7,000 circles. In the fourth quarter of 2020, life, games, entertainment, animation, technology and knowledge became the most popular vertical categories of Bilibili, and knowledge content was also one of the fastest-growing content categories of Bilibili in 2020. It is no longer a joke to study at Bilibili.</p><p>Station B has also become the largest creative video providing platform based on PUGV in China. According to the post-hearing data set, in the fourth quarter of 2020, PUGV video broadcasts accounted for 91% of the video broadcasts on all platforms of Station B. There have been a number of UP owners of different types in knowledge, film and television and games, such as \"Luo Xiang Talks about Criminal Law\", \"Muyu Shuixin\" and \"Heitong Google\".</p><p>Among them, \"Luo Xiang\", the master of legal science UP, has long been out of the circle, and his speech content is often quoted by many media or videos. At present, the number of fans of \"Luo Xiang\" in Station B has exceeded 13 million. \"Wooden Fish Water Heart\", which mainly produces film and television videos, also has nearly 7 million attention, and its individual videos have been played nearly 10 million; \"Heitong Google\", which mainly produces game videos, pays close to 3 million attention, and the number of individual videos played exceeds 10 million.</p><p>In the fourth quarter of 2020, the average monthly number of active UP owners in Station B increased by 88% year-on-year to 1.9 million, and the average monthly video submissions increased by 109% year-on-year to 5.9 million.</p><p><b><i>2</i></b></p><p><b>Generation Z + and Galloping Revenue</b></p><p>Compared with when it was listed on Nasdaq in 2018, Bilibili's main operating data has also improved significantly. In the first two months of 2018, the average monthly active users of Station B were only 76.4 million. By the fourth quarter of 2020, the number of monthly active users of Station B had reached 202 million, more than doubling in three years. Station B is more and more understood and accepted by people outside \"Generation Z\", and Station B is gradually moving from \"Generation Z\" to \"Generation Z +\".</p><p>In addition to the substantial increase in the number of monthly active users, the stickiness between Station B and users has also improved. In 2017, active users of Station B spent 76 minutes online. By 2020, the average time spent by users of Station B on mobile applications increased to more than 80 minutes, making it one of the longest mobile applications used by domestic users, much higher than the industry average of 29.8 minutes. While the usage time of users has increased, the interaction of users of Station B has also been greatly improved. In 2020, Station B generated an average of 5.1 billion interactions per month, compared with only 2.1 billion in 2019.</p><p>How to realize traffic is actually a difficult problem faced by many Internet companies. Different from the differentiation of user groups of other video websites, the user groups of Station B are mainly \"Z + generation\" who have received good education and have a strong demand for high-quality content and self-expression, which is an important driving force for current consumption growth. According to iResearch, \"Z + Generation\" is the driving force and trend leader of all kinds of domestic consumption growth at present, and all kinds of emerging consumer brands are also built around the consumption preferences of \"Z + Generation\".</p><p>Moreover, \"Generation Z +\" is more willing to pay for video content. According to the post-hearing data set released by Station B, \"Generation Z +\" contributed more than 65% of the video market revenue in 2019. In the past five years, the revenue of Station B, with \"Z + Generation\" as the core group, has increased by 90.60 times, with an average annual compound growth rate of 146.82%. In 2020, Bilibili achieved a total operating income of RMB 12 billion, and its revenue growth rate was significantly higher than that of peers.</p><p>While the revenue has increased substantially, the revenue structure of Station B has also improved significantly. In 2018, 71.1% of the company's revenue came from mobile games. By 2020, the proportion of mobile games in the company's revenue has dropped to 40%; The value-added service income paid by members, as well as e-commerce and other services account for an increasing proportion of the company's revenue. It is understood that the products sold by e-commerce in Station B are mainly animation and game peripherals. This is a huge market, which has made small industry giants such as Bandai.</p><p>The increase in value-added service income, advertising income and e-commerce and other service income has undoubtedly greatly improved the current situation of Bilibili's revenue dependence on mobile games. With the support of diversified income, the average monthly income of a single monthly active user in Station B increased from 4 yuan in 2018 to 5.4 yuan in 2020, an increase of 35%.</p><p>As Bilibili said, \"Our mission is to enrich the daily life of China's younger generation\". Since its establishment, the original intention of providing entertainment, learning and communication platforms for the younger generation has not changed. Only richer content, more open community and more diversified users have changed. In this process, the company has also been widely recognized by the market, and the company's share price has continued to rise. Since its listing on March 28, 2018, the share price of Station B has increased by more than 800%. If the highest share price up to now is considered, Station B has risen to a maximum of USD 157.66/share, which is as high as 12.7 times higher than the issue price. It is a rare \"ten times in three years\" Tenbagger among Chinese stocks. At present, the total market value of Station B has exceeded 40 billion USD.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://mp.weixin.qq.com/s/Xg9LhH1OIbv_R4vwR0zy6Q\">投资者网</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/959e12dad805ef7134e41190825f878a","relate_stocks":{"BILI":"哔哩哔哩","00388":"香港交易所","09626":"哔哩哔哩-W"},"source_url":"http://mp.weixin.qq.com/s/Xg9LhH1OIbv_R4vwR0zy6Q","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2120116018","content_text":"3月18日，哔哩哔哩（B站）回港二次上市正式开启招股，首日认购火爆，认购倍数为25.05倍。而前一日，B站公布了其全球发售的股份在香港联合交易所有限公司主板上市的计划（股票代号：9626），拟在全球发售2500万股。\nB站香港公开发售的发行价将不超过每股988.00港元，或每股Z类普通股127.20美元(相当于每股美国存托股127.20美元)。股份将以每手20股股份为单位进行交易。\n3年前在纳斯达克上市时还被称为“小破站”的B站，在历经多次出圈之后，核心用户群已从“Z世代”（1990-2009出生的人群）扩展至“Z+世代”（1985-2009出生的人群）。\n用户扩容的同时，在PUGV（以专业用户生成视频）为中心、辅以直播、OGV（专业机构生产视频）的发展路径下，B站的视频内容生态越来越多元，平台、用户以及UP主（内容创作者）也因共同的文化认同而紧密联系在一起。\n与2018年在纳斯达克上市时相比，如今的B站，收入结构更加多元，月活跃用户数突破两亿大关，公司营收破百亿。正在走向港交所的，是一个业务模型、商业模型都更加优化的B站。\n\n\n\n\n\n\n\n\n1\n\n\n\n\n\n与UP主共同成长\n\n\n\n\n\n21世纪虽然是个信息爆炸的时代，但在各种算法的影响下，人们又封闭在一个个的信息孤岛之上。而随着越来越多专业的视频内容创造者的出现，信息、知识、娱乐的主要载体也逐渐由文字转变为了视频。连接起这一个个信息孤岛，为用户提供丰富视频内容的B站成为了年轻人的聚集地。\n与其他视频网站激烈争夺版权内容的需求策略不同，专业机构生产的内容虽然也能满足用户对内容的多元化需求，但存在两个问题明显的问题，成本高，内容生产者和用户缺乏更密切的情感联结。\n被B站视作内容生态的基石的PUGV，创作者则为更具体的人， 内容也更具备个人特质。而早期很多UP主单枪匹马的创作模式，也会内容成本极低，当然时间成本则极高。所以早期的UP主创作，具有典型的“为爱发电”的特征。因此，用户的投币，点赞，评论等正向认可，就变得极其重要。这种激励模式，也构成了B站独特的创作者和消费者关系：UP主以内容吸引粉丝，与粉丝的互动再激励UP主继续创作用户感兴趣的内容，从而形成正反馈循环。\n随着用户的成长，越来越多的兴趣内容开始在B站生根发芽，发展壮大，并逐渐生产出了如影视、游戏、美食等众多不同类型的视频内容。如今，B站的内容品类已从最初ACG内容，拓展至更多元的内容品类，覆盖了7000余个圈层。2020年第四季度，生活、游戏、娱乐、动漫、科技和知识成为B站最受用户欢迎的垂直品类，知识类内容也是2020年B站增长最快的内容品类之一，到B站学习已不是一句玩笑。\n而B站也已成为国内最大的以PUGV为主的创意视频提供平台。聆讯后资料集显示，2020年第四季度，PUGV视频播放量已占B站全平台视频播放量91%。出现了一批类似于“罗翔说刑法”、“木鱼水心”、“黑桐谷歌”等知识类、影视类以及游戏类不同类型的UP主。\n其中法律科普UP主“罗翔”早已出圈，其演讲内容经常被诸多媒体或视频所引用，目前“罗翔”在B站的粉丝数已超过1300万。主要制作影视类视频的“木鱼水心”也拥有近700万关注，其制作的个别视频播放量近千万；而主要制作游戏视频的“黑桐谷歌”，关注数近300万，个别视频播放量超千万。\n2020年第四季度，B站月均活跃UP主数量同比增长88%，达到190万，月均视频投稿量同比增长109％，达590万。\n\n\n\n\n\n\n\n2\n\n\n\n\n\nZ+世代与飞奔的营收\n\n\n\n\n\n与2018年在纳斯达克上市时相比，B站的主要经营数据也有了大幅改善。2018年前2个月，B站的平均月活跃用户仅有7640万人，而到了2020年第四季度，B站的月活跃用户数已达到了2.02亿人，三年间增长了一倍多。B站越来越被“Z世代”之外的人所了解、接受，B站也逐渐由“Z世代”走进“Z+世代”。\n除了月活跃用户数大幅增加外，B站与用户的粘性也有所提升。2017年B站活跃用户在线时长为76分钟，到2020年B站用户平均花费在移动应用上的时间增加到了80分钟以上，成为国内用户使用时长最长的移动应用之一，远高于行业平均的29.8分钟。在用户使用时长增加的同时，B站用户的互动情况也大幅提升，2020年B站平均每月产生51亿次互动，2019年这一数字仅有21亿次。\n如何将流量变现其实是诸多互联网企业所面临的难题，与别的视频网站用户群体分化的情况不同，B站的用户群体主要是接受过良好教育、对高质量内容以及自我表达有着强烈需求的“Z+世代”，是目前消费增长的重要驱动力。艾瑞咨询研究显示，“Z+世代”是目前国内各类消费增长的驱动力及潮流引导者，各类新兴消费品牌也围绕着“Z+世代”的消费偏好进行打造。\n而且，“Z+世代”更愿意为视频内容付费。B站公布的聆讯后资料集显示，2019年“Z+世代”贡献了超过65%的视频市场收入。以“Z+世代”为核心群体的B站近5年来营收增长了90.60倍，年均复合增长率高达146.82%。2020年，B站实现营业总收入为120亿元人民币， 营收增速明显高于同业公司。\n收入大幅增长的同时，B站的收入结构也有明显改善，2018年公司收入的71.1%来自于移动游戏，到了2020年，移动游戏在公司收入中的占比已下降到了40%；而会员付费的增值服务收入、以及电商及其他服务在公司营收中的占比越来越重。据了解，B站的电商销售的产品主要是动漫、游戏周边。这是一个巨大的市场，成就了诸如万代这类行业小巨人。\n增值服务收入、广告收入以及电商及其他服务收入的增加，无疑大幅改善了B站收入依赖移动游戏的现状。在多元化收入的支撑下，B站单个月活用户的月均收入由2018年的4元增长到了2020年的5.4元，涨幅高达35%。\n正如B站所说，“我们的使命是丰富中国年轻一代的日常生活”。B站自成立以来，为年轻一代人提供娱乐、学习、交流沟通平台的初心一直没变，变的只有更丰富的内容、更开放的社区、更多元化的用户。在这过程中，公司也得到了市场的广泛认可，公司股价持续上涨。自2018年3月28日上市至今，B站的股价累计涨幅超800%。如果考虑到截至目前的最高股价，B站还曾最高上涨到157.66美元/股，较发行价上涨高达12.7倍，是中概股中少见的“三年十倍”Tenbagger。目前，B站总市值已超400亿美元。","news_type":1,"symbols_score_info":{"47761":0.6,"47940":0.6,"00388":0.6,"09626":0.9,"BILI":0.9}},"isVote":1,"tweetType":1,"viewCount":3148,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":359175718,"gmtCreate":1616378176334,"gmtModify":1704793223692,"author":{"id":"3574106665184076","authorId":"3574106665184076","name":"佛说赚钱","avatar":"https://static.tigerbbs.com/d4b16108b987292aa7a9e01b53536c50","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3574106665184076","authorIdStr":"3574106665184076"},"themes":[],"title":"","htmlText":"666","listText":"666","text":"666","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/359175718","repostId":"2121142587","repostType":4,"isVote":1,"tweetType":1,"viewCount":3091,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"followers","isTTM":true}