A Famed Car Designer's Doomed Attempt to Challenge Tesla -- WSJ
Chuck Heinle, a small-business owner in Maryland, was thrilled when electric-vehicle startup Fisker reached out to rent one of his warehouses outside Baltimore. He ended up signing a lengthy lease with the company early last year to use the space as a vehicle-delivery center."As soon as they contacted me to lease the building, I invested quite a bit of money" in Fisker stock, Heinle said. "I believed in them. I was thinking they were the next Tesla.". Instead, Heinle became a casualty of Fisker's implosion -- his warehouse empty, his rent unpaid and his shares sold for pennies on the dollar.This time, he vowed to do things differently. He adjusted his pitch to investors, touting a plan for a "digital car company" that would focus on in-car software and selling vehicles online. He co-founded the startup with his wife, Geeta Gupta-Fisker, a former investment adviser, who