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- PukidiaoPukidiao
  ·2021-06-28
  ?
  [Focus] Cruise concept stocks all declined, with Carnival Cruises falling over 7%.
  6月28日，美股邮轮概念股齐挫，嘉年华邮轮跌超7%，皇家加勒比邮轮、挪威邮轮跌超6%。据悉，嘉年华邮轮将出售价值5000万美元的股票。
  [Focus] Cruise concept stocks all declined, with Carnival Cruises falling over 7%.
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- PukidiaoPukidiao
  ·2021-06-27
  ??
  With revenue declining and market capitalization plummeting by 240 billion yuan, who shattered Haidilao's myth?
  $海底捞$从来不缺话题。但最近这一年，关于海底捞的话题，却再也不像以前那么轻松和幽默了。以前的海底捞，深谙社交传播和温暖故事的传播价值，看见你一个人吃饭，对面给你放只玩具熊陪你，各种超出你预期的服务，让你忍不住想在朋友圈发发感慨。但在后疫情时代，关于海底捞的话题变成了，如何花最少的钱在海底捞薅到最划算的羊毛，海底捞被迫连小料自助区的牛肉粒都取消了。
  With revenue declining and market capitalization plummeting by 240 billion yuan, who shattered Haidilao's myth?
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22:51","market":"us","language":"zh","title":"[Focus] Cruise concept stocks all declined, with Carnival Cruises falling over 7%.","url":"https://stock-news.laohu8.com/highlight/detail?id=1194621329","media":"老虎资讯综合","summary":"6月28日，美股邮轮概念股齐挫，嘉年华邮轮跌超7%，皇家加勒比邮轮、挪威邮轮跌超6%。据悉，嘉年华邮轮将出售价值5000万美元的股票。","content":"<p>On June 28, US cruise concept stocks all fell.<a href=\"https://laohu8.com/S/CCL\">Carnival Cruises</a>It fell more than 7%.<a href=\"https://laohu8.com/S/RCL\">Royal Caribbean Cruises</a>、<a href=\"https://laohu8.com/S/NCLH\">Norwegian Cruises</a>It fell by more than 6%. It is reported that Carnival Cruises will sell shares worth $50 million.</p><p><img src=\"https://static.tigerbbs.com/f541b83646c10df9f4cc1c75bcafc7ad\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>[Focus] Cruise concept stocks all declined, with Carnival Cruises falling over 7%.</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n[Focus] Cruise concept stocks all declined, with Carnival Cruises falling over 7%.\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time smaller\">2021-06-28 22:51</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>On June 28, US cruise concept stocks all fell.<a href=\"https://laohu8.com/S/CCL\">Carnival Cruises</a>It fell more than 7%.<a href=\"https://laohu8.com/S/RCL\">Royal Caribbean Cruises</a>、<a href=\"https://laohu8.com/S/NCLH\">Norwegian Cruises</a>It fell by more than 6%. It is reported that Carnival Cruises will sell shares worth $50 million.</p><p><img src=\"https://static.tigerbbs.com/f541b83646c10df9f4cc1c75bcafc7ad\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/6519a4fefaf5c27d84d40f62319661d4","relate_stocks":{"CCL":"嘉年华邮轮"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1194621329","content_text":"6月28日，美股邮轮概念股齐挫，嘉年华邮轮跌超7%，皇家加勒比邮轮、挪威邮轮跌超6%。据悉，嘉年华邮轮将出售价值5000万美元的股票。","news_type":1,"symbols_score_info":{"CCL":0.9}},"isVote":1,"tweetType":1,"viewCount":2664,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":124713803,"gmtCreate":1624791192702,"gmtModify":1703845198890,"author":{"id":"3578659914878232","authorId":"3578659914878232","name":"Pukidiao","avatar":"https://static.tigerbbs.com/7eda0e32f1175d51e7ba686f4d90e298","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3578659914878232","idStr":"3578659914878232"},"themes":[],"title":"","htmlText":"??","listText":"??","text":"??","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/124713803","repostId":"1167305629","repostType":4,"repost":{"id":"1167305629","kind":"news","weMediaInfo":{"introduction":"科技趋势  财经动向","home_visible":1,"media_name":"深潜atom","id":"1023838834","head_image":"https://static.tigerbbs.com/07b1d07bb0ae44508e1f39efef07e6ac"},"pubTimestamp":1624762222,"share":"https://ttm.financial/m/news/1167305629?lang=en_US&edition=fundamental","pubTime":"2021-06-27 10:50","market":"hk","language":"zh","title":"With revenue declining and market capitalization plummeting by 240 billion yuan, who shattered Haidilao's myth?","url":"https://stock-news.laohu8.com/highlight/detail?id=1167305629","media":"深潜atom","summary":"$海底捞$从来不缺话题。但最近这一年，关于海底捞的话题，却再也不像以前那么轻松和幽默了。以前的海底捞，深谙社交传播和温暖故事的传播价值，看见你一个人吃饭，对面给你放只玩具熊陪你，各种超出你预期的服务，让你忍不住想在朋友圈发发感慨。但在后疫情时代，关于海底捞的话题变成了，如何花最少的钱在海底捞薅到最划算的羊毛，海底捞被迫连小料自助区的牛肉粒都取消了。","content":"<p><a href=\"https://laohu8.com/S/06862\">Haidilao</a>There's never a shortage of topics to talk about. But in the last year,<b>The topic of Haidilao is no longer as lighthearted and humorous as it used to be.</b>。 In the past, Haidilao understood the value of social media and the dissemination of heartwarming stories. Seeing you eating alone, the other person would put a teddy bear with you and provide various services that exceeded your expectations, making you want to share your feelings on your WeChat Moments.</p><p>However, in the post-pandemic era, the topic of Haidilao has become how to get the most cost-effective deal at Haidilao for the least amount of money. Haidilao was forced to even cancel the beef cubes in the condiment self-service area. However, a crucial element of so-called exceeding expectations in service is providing consumers with a sense of value and satisfaction that exceeds their expectations. And to<b>Maintaining this kind of storefront definitely requires costs.</b>。 If your customer likes watermelon, Haidilao will give you one. If customers wait a long time for a table, they'll give you a nail and shoe shine service directly.</p><p><img src=\"https://static.tigerbbs.com/42dc2d2f8ef6d7172c83df3ae9b18d39\" tg-width=\"399\" tg-height=\"734\" referrerpolicy=\"no-referrer\"></p><p><b>△ Zhang Yong's visit</b></p><p><b>This dignity and warmth are fading and dissipating along with cost control.</b>。 Zhang Yong is right. On the surface, customers say they don't eat Haidilao because it tastes bad, but the core reason is actually the high price.</p><p>Haidilao's original reputation was all self-propagation, and its entire tone revealed that its direct management had the confidence to speak out for its excellent service and quality. But<b>The fact that the founders themselves are now having to speak out is actually a sign of decline.</b>。</p><p><b>01. Can Haidilao really not learn?</b></p><p><b>What made Haidilao a legend was the book \"Haidilao You Can't Learn\".</b>。 This title must be deliberately mysterious; otherwise, someone would be foolish to write a bestseller without answers. As for not being able to learn it, the biggest problem 12 years ago was that the cost of learning was very high, and the necessity and urgency were not strong.</p><p>Most practitioners in the catering industry<b>Initially, most people simply viewed food and beverage as a means of making a living, a choice they had no other choice.</b>。 Scholars, farmers, industrialists, and merchants, as well as those who run restaurants, which are traditionally considered professions of serving people, are subjected to double oppression. From the diligence of serving people to the professional division of labor among craftsmen, this<b>The changes and shifts in mindset have actually only accelerated in recent years.</b>。 Especially after \"A Bite of China\" aired, it was filled with a deep sense of homesickness. In a society with a rapidly moving population, it was only then that we were able to take a moment of leisure to examine our most familiar yet most unfamiliar foods. Based on their fondness for food, the operators and practitioners behind the food were pushed to the forefront, and they and their skills gained public recognition.</p><p>Also<b>It was at this time that the capitalization of the catering industry began to reach its peak.</b>。 A large number of restaurant chains are thriving and lush. Especially for strongly flavored foods like hot pot, it's easy to find like-minded people from all over the world. In 1994, when Zhang Yong founded Haidilao, population movement was still very, very limited. Therefore, the taste of Haidilao is the result of seeking the greatest common denominator in a relatively static society—compared to local hot pot in Sichuan and Chongqing, locals feel that it cannot be called hot pot at all. However, compared to Beijing hot pot, which has a clear broth and original flavor, it can be considered a strong flavor.</p><p><img src=\"https://static.tigerbbs.com/58c249dd2e0055cd234107dca8f160f8\" tg-width=\"831\" tg-height=\"546\" referrerpolicy=\"no-referrer\"></p><p><b>△ Haidilao</b></p><p><b>But today</b>Another contradiction emerged: people began to constantly break through the limitations of regional tastes.<b>On the contrary, food is becoming increasingly standardized and authentic; only then can it gain a good reputation.</b>。 Haidilao has not kept up with the changes in taste brought about by these social changes. Therefore, with many new brands catching up, the reputation generated by taste experience is constantly shifting.</p><p>However<b>Zhang Yong does not agree that Haidilao \"failed\" in terms of taste.</b>In a recent media interview, Zhang Yong said: \"Taste is not a big problem. There is a difference between the catering industry and rocket launch. There are standards for rocket launch, but there are no standards for catering. It's just that some companies emphasize taste, while we don't.\" \"When consumers say Haidilao isn't delicious, they might actually complain about the high price.\" Indeed,<b>Haidilao has attempted to raise prices several times in recent years.</b>。 Haidilao's annual report shows that the average spending per user has increased from 97.7 yuan in 2017 to 105.2 yuan in 2019, and further increased to 110 yuan in 2020.</p><p>In its IPO prospectus, Haidilao claims that its core assets are its employees and training system, which is an absolute transcendent and clear-headed approach.<b>Haidilao's original victory was a victory for its human resources organization.</b>。 Haidilao, through its self-proclaimed human resources structure, has arranged a clear and rewarding growth system for its employees. It has also separated each stage of work and clearly defined the delegation of authority at each stage. Many waiters in this industry are often bossed around, but at Haidilao, they flatter you with their more proactive and systematic service. Moreover, when waiters give guests small surprises within the scope of their authorization, the waiters' sense of value and fulfillment also increases differently.</p><p>This human resources system has broken through the bottlenecks of high turnover and insufficient professionalism among practitioners in the catering industry. This is almost a modernization of the catering industry. Haidilao has clear rules about how much money a waiter can earn for each dish they deliver. Later, this system was applied to larger transactions.<a href=\"https://laohu8.com/S/BEKE\">Seashell</a>But that's another proposition, which I won't elaborate on here. This human resources structure has also given practitioners a great sense of belonging and accomplishment.</p><p>In other words,<b>Haidilao chose the most traditional industries and sectors, while utilizing the most advanced modern enterprise management systems.</b>。 That would naturally be the effect of standing out from the crowd. The historical context of \"Haidilao You Can't Learn,\" written by Huang Tieying, translates to: How can you, a group of workshop producers, learn modern enterprise production methods and management systems?</p><p><b>02. Haidilao can certainly learn from it.</b></p><p>But that's just how times are; fortunes change.<b>Social prosperity inevitably leads to a boom in consumption, and the most direct manifestation of this boom in consumption is the food industry.</b>drink. This will inevitably lead to the catering industry becoming a hotbed for investment. Now even Lanzhou beef noodles have become a highly sought-after commodity for investors. This doesn't mean I have a problem with Lanzhou beef noodles, but rather that it shows how hot the catering industry is. Both capital and practitioners are looking for projects with the highest cost-effectiveness, extremely short production cycles, and relatively high profit margins.</p><p>In the post-pandemic era, hot pot, which has a relatively high average order value and a relatively low table turnover rate, will indeed face greater pressure.<b>Revengeful consumption did not follow; on the contrary, people became more rational in their spending.</b>。 Service is a matter of refinement and dignity, but when both businesses and consumers start considering costs, the icing on the cake becomes unimportant. So, if you're going to have a serious hot pot meal, then go for the most enjoyable and satisfying one.</p><p><img src=\"https://static.tigerbbs.com/7083325d5c873dc35ebccb6122d71364\" tg-width=\"795\" tg-height=\"556\" referrerpolicy=\"no-referrer\"></p><p><b>△ Catering consumption is becoming more rational</b></p><p>It's not that everyone is mythologizing Haidilao, but rather...<b>Life itself changes too rapidly; no catering model can be innovative at once.</b>。 Services, capital, human organization methods, supply chains, and so on—these are not unique secrets that are sealed. Although Haidilao's sincerity and frankness have been rarely replicated to date. But as mentioned earlier, this belongs to the civilized part.</p><p>Haidilao's 2020 annual results announcement shows that the group achieved revenue of 28.6 billion yuan, a year-on-year increase of 7.8%;<b>The annual net profit was 309 million yuan, a decrease of 86.8% compared to 2019.</b>。 Among them, Haidilao restaurants achieved revenue of 27.434 billion yuan, accounting for 95.9% of total revenue, lower than 96.3% in 2019.</p><p>Even more serious is,<b>Haidilao's table turnover rate has been declining for years.</b>—In 2017 and 2018, Haidilao's overall table turnover rate reached 5 times/day, and in 2019 it was 4.8 times/day, but in 2020, the table turnover rate for the whole year had dropped to 3.5 times/day.<b>The decline of the former \"first hot pot stock\" with a market capitalization of 450 billion yuan has begun to show.</b>。</p><p>When the market is good, there will definitely be big ships and big fish on the sea. When the market cools down, everyone competes to see if the boat is small and easy to turn around.<b>The entire catering industry is shifting towards ingredient packaging.</b>。 The catering industry is also evolving into a model of separation between the front end and the back end—it used to be just the kitchen and the front hall—while the back end is striving for scale, standardization, and industrialization in order to improve efficiency and reduce costs. The intensity of the back end is buffered by the preheating in the kitchen, turning into a finished product that tastes almost identical to handmade. It all happened fast and well.<b>You thought you were the winner of modern production methods, but you didn't expect that the catering industry would have even more radical modern production and management methods.</b>。</p><p>That's exactly the sentence.<b>The times have abandoned you without even saying goodbye.</b>。 It's not that you don't work hard, it's precisely because you work too hard that you've become a clumsy elephant and lost your agility.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>With revenue declining and market capitalization plummeting by 240 billion yuan, who shattered Haidilao's myth?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWith revenue declining and market capitalization plummeting by 240 billion yuan, who shattered Haidilao's myth?\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1023838834\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/07b1d07bb0ae44508e1f39efef07e6ac);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">深潜atom </p>\n<p class=\"h-time smaller\">2021-06-27 10:50</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p><a href=\"https://laohu8.com/S/06862\">Haidilao</a>There's never a shortage of topics to talk about. But in the last year,<b>The topic of Haidilao is no longer as lighthearted and humorous as it used to be.</b>。 In the past, Haidilao understood the value of social media and the dissemination of heartwarming stories. Seeing you eating alone, the other person would put a teddy bear with you and provide various services that exceeded your expectations, making you want to share your feelings on your WeChat Moments.</p><p>However, in the post-pandemic era, the topic of Haidilao has become how to get the most cost-effective deal at Haidilao for the least amount of money. Haidilao was forced to even cancel the beef cubes in the condiment self-service area. However, a crucial element of so-called exceeding expectations in service is providing consumers with a sense of value and satisfaction that exceeds their expectations. And to<b>Maintaining this kind of storefront definitely requires costs.</b>。 If your customer likes watermelon, Haidilao will give you one. If customers wait a long time for a table, they'll give you a nail and shoe shine service directly.</p><p><img src=\"https://static.tigerbbs.com/42dc2d2f8ef6d7172c83df3ae9b18d39\" tg-width=\"399\" tg-height=\"734\" referrerpolicy=\"no-referrer\"></p><p><b>△ Zhang Yong's visit</b></p><p><b>This dignity and warmth are fading and dissipating along with cost control.</b>。 Zhang Yong is right. On the surface, customers say they don't eat Haidilao because it tastes bad, but the core reason is actually the high price.</p><p>Haidilao's original reputation was all self-propagation, and its entire tone revealed that its direct management had the confidence to speak out for its excellent service and quality. But<b>The fact that the founders themselves are now having to speak out is actually a sign of decline.</b>。</p><p><b>01. Can Haidilao really not learn?</b></p><p><b>What made Haidilao a legend was the book \"Haidilao You Can't Learn\".</b>。 This title must be deliberately mysterious; otherwise, someone would be foolish to write a bestseller without answers. As for not being able to learn it, the biggest problem 12 years ago was that the cost of learning was very high, and the necessity and urgency were not strong.</p><p>Most practitioners in the catering industry<b>Initially, most people simply viewed food and beverage as a means of making a living, a choice they had no other choice.</b>。 Scholars, farmers, industrialists, and merchants, as well as those who run restaurants, which are traditionally considered professions of serving people, are subjected to double oppression. From the diligence of serving people to the professional division of labor among craftsmen, this<b>The changes and shifts in mindset have actually only accelerated in recent years.</b>。 Especially after \"A Bite of China\" aired, it was filled with a deep sense of homesickness. In a society with a rapidly moving population, it was only then that we were able to take a moment of leisure to examine our most familiar yet most unfamiliar foods. Based on their fondness for food, the operators and practitioners behind the food were pushed to the forefront, and they and their skills gained public recognition.</p><p>Also<b>It was at this time that the capitalization of the catering industry began to reach its peak.</b>。 A large number of restaurant chains are thriving and lush. Especially for strongly flavored foods like hot pot, it's easy to find like-minded people from all over the world. In 1994, when Zhang Yong founded Haidilao, population movement was still very, very limited. Therefore, the taste of Haidilao is the result of seeking the greatest common denominator in a relatively static society—compared to local hot pot in Sichuan and Chongqing, locals feel that it cannot be called hot pot at all. However, compared to Beijing hot pot, which has a clear broth and original flavor, it can be considered a strong flavor.</p><p><img src=\"https://static.tigerbbs.com/58c249dd2e0055cd234107dca8f160f8\" tg-width=\"831\" tg-height=\"546\" referrerpolicy=\"no-referrer\"></p><p><b>△ Haidilao</b></p><p><b>But today</b>Another contradiction emerged: people began to constantly break through the limitations of regional tastes.<b>On the contrary, food is becoming increasingly standardized and authentic; only then can it gain a good reputation.</b>。 Haidilao has not kept up with the changes in taste brought about by these social changes. Therefore, with many new brands catching up, the reputation generated by taste experience is constantly shifting.</p><p>However<b>Zhang Yong does not agree that Haidilao \"failed\" in terms of taste.</b>In a recent media interview, Zhang Yong said: \"Taste is not a big problem. There is a difference between the catering industry and rocket launch. There are standards for rocket launch, but there are no standards for catering. It's just that some companies emphasize taste, while we don't.\" \"When consumers say Haidilao isn't delicious, they might actually complain about the high price.\" Indeed,<b>Haidilao has attempted to raise prices several times in recent years.</b>。 Haidilao's annual report shows that the average spending per user has increased from 97.7 yuan in 2017 to 105.2 yuan in 2019, and further increased to 110 yuan in 2020.</p><p>In its IPO prospectus, Haidilao claims that its core assets are its employees and training system, which is an absolute transcendent and clear-headed approach.<b>Haidilao's original victory was a victory for its human resources organization.</b>。 Haidilao, through its self-proclaimed human resources structure, has arranged a clear and rewarding growth system for its employees. It has also separated each stage of work and clearly defined the delegation of authority at each stage. Many waiters in this industry are often bossed around, but at Haidilao, they flatter you with their more proactive and systematic service. Moreover, when waiters give guests small surprises within the scope of their authorization, the waiters' sense of value and fulfillment also increases differently.</p><p>This human resources system has broken through the bottlenecks of high turnover and insufficient professionalism among practitioners in the catering industry. This is almost a modernization of the catering industry. Haidilao has clear rules about how much money a waiter can earn for each dish they deliver. Later, this system was applied to larger transactions.<a href=\"https://laohu8.com/S/BEKE\">Seashell</a>But that's another proposition, which I won't elaborate on here. This human resources structure has also given practitioners a great sense of belonging and accomplishment.</p><p>In other words,<b>Haidilao chose the most traditional industries and sectors, while utilizing the most advanced modern enterprise management systems.</b>。 That would naturally be the effect of standing out from the crowd. The historical context of \"Haidilao You Can't Learn,\" written by Huang Tieying, translates to: How can you, a group of workshop producers, learn modern enterprise production methods and management systems?</p><p><b>02. Haidilao can certainly learn from it.</b></p><p>But that's just how times are; fortunes change.<b>Social prosperity inevitably leads to a boom in consumption, and the most direct manifestation of this boom in consumption is the food industry.</b>drink. This will inevitably lead to the catering industry becoming a hotbed for investment. Now even Lanzhou beef noodles have become a highly sought-after commodity for investors. This doesn't mean I have a problem with Lanzhou beef noodles, but rather that it shows how hot the catering industry is. Both capital and practitioners are looking for projects with the highest cost-effectiveness, extremely short production cycles, and relatively high profit margins.</p><p>In the post-pandemic era, hot pot, which has a relatively high average order value and a relatively low table turnover rate, will indeed face greater pressure.<b>Revengeful consumption did not follow; on the contrary, people became more rational in their spending.</b>。 Service is a matter of refinement and dignity, but when both businesses and consumers start considering costs, the icing on the cake becomes unimportant. So, if you're going to have a serious hot pot meal, then go for the most enjoyable and satisfying one.</p><p><img src=\"https://static.tigerbbs.com/7083325d5c873dc35ebccb6122d71364\" tg-width=\"795\" tg-height=\"556\" referrerpolicy=\"no-referrer\"></p><p><b>△ Catering consumption is becoming more rational</b></p><p>It's not that everyone is mythologizing Haidilao, but rather...<b>Life itself changes too rapidly; no catering model can be innovative at once.</b>。 Services, capital, human organization methods, supply chains, and so on—these are not unique secrets that are sealed. Although Haidilao's sincerity and frankness have been rarely replicated to date. But as mentioned earlier, this belongs to the civilized part.</p><p>Haidilao's 2020 annual results announcement shows that the group achieved revenue of 28.6 billion yuan, a year-on-year increase of 7.8%;<b>The annual net profit was 309 million yuan, a decrease of 86.8% compared to 2019.</b>。 Among them, Haidilao restaurants achieved revenue of 27.434 billion yuan, accounting for 95.9% of total revenue, lower than 96.3% in 2019.</p><p>Even more serious is,<b>Haidilao's table turnover rate has been declining for years.</b>—In 2017 and 2018, Haidilao's overall table turnover rate reached 5 times/day, and in 2019 it was 4.8 times/day, but in 2020, the table turnover rate for the whole year had dropped to 3.5 times/day.<b>The decline of the former \"first hot pot stock\" with a market capitalization of 450 billion yuan has begun to show.</b>。</p><p>When the market is good, there will definitely be big ships and big fish on the sea. When the market cools down, everyone competes to see if the boat is small and easy to turn around.<b>The entire catering industry is shifting towards ingredient packaging.</b>。 The catering industry is also evolving into a model of separation between the front end and the back end—it used to be just the kitchen and the front hall—while the back end is striving for scale, standardization, and industrialization in order to improve efficiency and reduce costs. The intensity of the back end is buffered by the preheating in the kitchen, turning into a finished product that tastes almost identical to handmade. It all happened fast and well.<b>You thought you were the winner of modern production methods, but you didn't expect that the catering industry would have even more radical modern production and management methods.</b>。</p><p>That's exactly the sentence.<b>The times have abandoned you without even saying goodbye.</b>。 It's not that you don't work hard, it's precisely because you work too hard that you've become a clumsy elephant and lost your agility.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e3486d12c6164a76c013a1804a609345","relate_stocks":{"06862":"海底捞"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167305629","content_text":"海底捞从来不缺话题。但最近这一年，关于海底捞的话题，却再也不像以前那么轻松和幽默了。以前的海底捞，深谙社交传播和温暖故事的传播价值，看见你一个人吃饭，对面给你放只玩具熊陪你，各种超出你预期的服务，让你忍不住想在朋友圈发发感慨。\n但在后疫情时代，关于海底捞的话题变成了，如何花最少的钱在海底捞薅到最划算的羊毛，海底捞被迫连小料自助区的牛肉粒都取消了。但所谓的超预期服务，其中很重要的一个要素就是，让消费者获得超乎预期的价值感和满足感。而要撑起这种门面，肯定需要成本。客人喜欢西瓜，海底捞送你一个；客人等位时间很长，直接送你美甲擦鞋服务。\n\n△张勇访问\n这些体面和温情，都伴随着成本的控制在淡化和消散。张勇说的没错，表面上顾客说不吃海底捞是因为味道不好，其实核心原因还是因为价格贵。\n海底捞原来的声量都是自传播，整个调性都透露着直管做好服务和品质，自有分说的底气。但现在居然要靠创始人自己出来发声，这其实是一种颓势。\n01、海底捞真的学不会吗？\n让海底捞封神的，是那本《海底捞你学不会》。这个书名，肯定是故弄玄虚，要不谁专门写一本没有答案的畅销书，那不是缺心眼吗。至于学不会，放在12年前，最大的问题在于，学习的成本很高，必要性和紧迫感都不强。\n餐饮行业的大部分从业者，一开始大都只是把餐饮当成一个谋生的手段，都是没有选择的选择。士农工商，开饭馆这种在传统观念里属于伺候人的行当，受到的观念压迫是双重的。从伺候人的勤行，到手艺人的专业分工，这种观念的变革和位移，其实是最近这些年才加速的。尤其是《舌尖上中国》播出以后，包裹着浓浓的乡愁，一个人口高速流动的社会，才得以拿出片刻的闲暇，来审视自己最熟悉又最陌生的食物。凭借着对于食物的好感，食物背后的经营者、从业者，被推到了前台，他们和自己的手艺一起获得了大众传播。\n也正是与此同时，餐饮行业的资本化运作开始掀起了高潮。一大批餐饮连锁，方兴未艾，郁郁葱葱。尤其是火锅这种重口味的食物，很容易在四面八方找到自己的同好。张勇开创海底捞的1994年，人口的流动还非常非常有限。所以海底捞的口味，是一种在相对静态的社会里的寻求最大公约数的结果——比起川渝本地火锅，当地人觉得它压根就不能叫火锅；但是比起北京涮肉这种清汤原味的品类，它又算得上是重口味。\n\n△海底捞\n可在今天，另一种矛盾出现了，人们开始不断突破地域口味的限制，食物反而变得越来越本位越道地才有口碑。海底捞并没有跟进这种社会变化所带来的口味变化。所以在很多新品牌的追赶下，因为味觉体验而产生的口碑，在不断发生天平的倾斜。\n然而张勇并不认可海底捞“败”在口味上，张勇最近接受媒体采访时表示：口味不是太大问题，餐饮业和火箭上天是有差异的，火箭上天有标准，餐饮没有标准，只不过是有些企业强调口味，我们不重视而已。“消费者说海底捞不好吃，其实可能是嫌价格贵”。的确，海底捞近几年曾多次尝试涨价。海底捞年报显示，用户人均消费金额已从2017年的97.7元增至2019年的105.2元，而2020年又进一步提升至110元。\n在海底捞上市的招股书中，海底捞自认自己最核心的资产是员工和培训体系，这是一种绝对的超然的清醒。海底捞原来的胜利，是人力组织的胜利。海底捞通过自称体系的人力资源架构，给员工安排了一套路径清晰，收获丰厚的成长体系，而且对工作的各个环节都进行了切分，并在每个环节都给予了清晰的放权的界定。这个行业里的很多服务员，往往被人吆五喝六的使唤，但在海底捞，他们用一种更加主动的成体系的服务，让你受宠若惊；而且当服务员在被授权的范围内，给予客人一些小的惊喜时，服务员自己的价值感和获得感的提升也是不一样的。\n这套人力资源的体系，打破了原来餐饮行业的从业者流动性强、专业度不够的瓶颈。这几乎就是对餐饮行业的现代化改造。服务员传送一盘菜自己能收入多少钱，这些在海底捞都是有清晰的规则的。后来把这一套应用到更大交易中的，是贝壳，但这是另一个命题，这里不展开。这套人力资源架构，也让从业者获得了极大的归属感和成就感。\n也就是说，海底捞选择的是最传统的行业和赛道，运用的却是最先进的现代企业管理制度。那自然就是鹤立鸡群的效果。黄铁鹰主笔的《海底捞你学不会》，时代背景翻译过来就是，你们一群手工作坊的生产者，怎么能学得会现代化的企业生产方式和管理制度呢？\n02、海底捞当然可以学得会\n但时代就是这样，风水轮流转。社会的繁荣，必然带来消费的繁荣，而消费的繁荣，最直观的体现就是餐饮。那么就必然催生餐饮行业成为投资的热土。现在连兰州牛肉面都成了投资人看好的香饽饽了。这么说不是对兰州牛肉面有意见，而是说可见餐饮行业有多热。资本和从业者，都在寻找性价比最高，出品周期极短，利润空间相对较高的项目。\n后疫情时代，火锅这种客单价相对较高，翻台率也相对不高的项目，确实会遭遇更大的压力。报复式的消费并没有随之而来，相反，人们的消费更理智了。服务是什么，是一种斯文和体面，但商家和消费者都开始考虑成本的时候，锦上添花的部分就显得不重要了——那么，既然要去郑重的吃一次火锅，那就去吃最尽兴最酣畅的。\n\n△餐饮消费更加理性\n不是大家神化海底捞了，而是生活本身的变化太迅速了，没有哪个餐饮模式是可以一招鲜的。服务、资本、人力组织方式、供应链等等，这些都不是密不透风的独门秘籍。虽然迄今为止，海底捞的真诚和坦率，还很少有能复刻的。但正如前面所说的，这是属于斯文的部分。\n海底捞2020年全年业绩公告显示，集团实现收入286亿元，同比增长7.8%；年度净利润为3.09亿元，同比2019年下降86.8%。其中，海底捞餐厅实现收入274.34亿元，占总收入的比重为95.9%，低于2019年的96.3%。\n更严峻的是，海底捞的翻台率已经连年下滑——2017年与2018年，海底捞整体翻台率达到5次/天，2019年为4.8次/天，但2020的全年翻台率已经降低至3.5次/天。昔日市值4500亿的“火锅第一股”颓势已经开始显现。\n行情好的时候，海面上肯定都是大船大鱼。市场遇冷时，大家比拼的更是船小好调头。整个餐饮行业，都在料包化。餐饮行业也在分离演化成前端和后端分离的模式——原来只是后厨和前厅——后端在努力的规模化、标准化、工业化，以此来提升效率，压缩成本；后端的激烈在厨房的预热中缓冲，变成端到你面前的口味和手工制作相差无几的成品。这一切都又快又好。你以为你是现代生产方式的胜利者，但你没有料想到餐饮行业还有更激进的现代化生产方式和经营方式。\n正是那句话，时代抛弃你，连个招呼都不打。不是你不努力，恰恰是因为你太努力，变成了笨拙的大象，失去了灵活的身段。","news_type":1,"symbols_score_info":{"06862":0.9}},"isVote":1,"tweetType":1,"viewCount":3003,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"following","isTTM":true}