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Johnfly999

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- Johnfly999Johnfly999
  ·2025-01-01
  $伯克希尔B(BRK.B)$
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- Johnfly999Johnfly999
  ·2021-08-05
  https://www.zhihu.com/zvideo/1396905916378169345
  300 million-dollar luxury cars sold out in three days. Who is placing an order for the FF 91?
  一周前，当贾跃亭如愿将Faraday Future（下称FF）送进纳斯达克的大门，看起来“王者归来”的他也放狠话，要用FF 91颠覆迈巴赫、法拉利、宾利等传统超奢华汽车品牌。虽然还未实现量产，但上市
  300 million-dollar luxury cars sold out in three days. Who is placing an order for the FF 91?
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17:33","market":"us","language":"zh","title":"300 million-dollar luxury cars sold out in three days. Who is placing an order for the FF 91?","url":"https://stock-news.laohu8.com/highlight/detail?id=1138710832","media":"未来汽车日报","summary":"一周前，当贾跃亭如愿将Faraday Future（下称FF）送进纳斯达克的大门，看起来“王者归来”的他也放狠话，要用FF 91颠覆迈巴赫、法拉利、宾利等传统超奢华汽车品牌。\n虽然还未实现量产，但上市","content":"<p><img src=\"https://static.tigerbbs.com/1ffa79ae182027f597e747918dd7e3a8\" tg-width=\"775\" tg-height=\"477\" referrerpolicy=\"no-referrer\">A week ago, when Jia Yueting successfully launched Faraday Future (hereinafter referred to as FF) into Nasdaq, he, who seemed to be making a \"triumphant return,\" also made a bold statement that he would use the FF 91 to disrupt traditional ultra-luxury car brands such as Maybach, Ferrari, and Bentley.</p><p>Although mass production has not yet been achieved, Jia Yueting revealed on social media three days after its launch that as of that morning, the limited Edition FF 91 Futurist Alliance Edition, which is limited to 300 units worldwide, had been snapped up. According to official information from FF, the FF 91 will start at $180,000, and the domestic price, including tariffs, will reach over 2 million yuan.</p><p>According to Jia Yueting, the FF 91 Futurist and FF 91 are currently the only top-of-the-line smart electric vehicle products in the world that are a level above Tesla's Model X and S Plaid in terms of product and technological positioning. According to him, the car owners who pay for this are all \"top global users\".</p><p>With the FF 91 delayed for four years, mass production and delivery are still uncertain. Who is placing the order?</p><p><b>Do rich people all love FF91?</b></p><p>At the same time as FF went public, the sale of the FF 91, which can be described as a \"futures\" model, was also put on the agenda.</p><p>On the same day, FF Global CEO Carsten Breitfeld announced the pre-order policy for the FF 91. The deposit for the FF 91 Futurist League Edition and the FF 91 Futurist model is $5,000 and $1,500 respectively (50,000 RMB and 20,000 RMB in China), and the deposit is fully refundable.</p><p><img src=\"https://static.tigerbbs.com/7f79a8e3a097e7375dbca440caa8eac4\" tg-width=\"1080\" tg-height=\"571\" referrerpolicy=\"no-referrer\"></p><p>Source: FF official website</p><p>Among them, the 300 limited edition FF 91 Futurist Alliance Edition is by invitation, and only a few selected users are eligible to be invited to become the first batch of users.</p><p>Wen, who placed an order on July 23, is one in three hundred. As someone who runs a car modification club, he owns many luxury cars such as Ferraris and Mercedes-Benz AMGs in his work and life.</p><p>He told Future Auto Daily that although he was not a \"believer\" of Jia Yueting before, Wen Ke, who had seen countless cars, was still impressed by its technological feel after seeing the FF 91, so he called the official team to get an invitation code. He revealed that some of his friends also placed orders, \"all because they were attracted by its avant-garde design and comfort.\"</p><p>Although mass production has been slow, FF has already revealed its orders multiple times. In January of this year, FF released its initial public offering (IPO) prospectus, which showed that as of that time, the FF 91 had received 14,000 orders. However, many industry insiders believe that the number of orders may be significantly inflated before the FF 91 is officially put into mass production and delivered.</p><p>According to FF's prospectus, its sales target for 2022 is 2,000 vehicles. If orders for 14,000 vehicles actually exist, it means that even if mass production can be achieved, only a small number of people will be able to take delivery of the vehicles. \"Since the deposit is refundable, it's possible that some people will cancel their orders later. After all, not many people are willing to wait a year or two for 'futures',\" said an industry insider.</p><p>In fact, FF has been putting in a lot of effort to sell cars in the past few years. According to public reports, in August 2018, FF China held a \"family banquet\" event, inviting users who had already paid deposits and VIP targeted invitation users.</p><p>Lin Jianqin, an FF investor who received the invitation, told Future Auto Daily that FF was planning to allow interested users to experience the two FF 91s on a small scale before they were shipped back to the United States.</p><p>\"My first impression was that the design was advanced, and it would still be very competitive even now.\" Lin Jianqin believes that compared with Tesla, the FF 91 is even more advanced in terms of concept, \"especially in terms of driving experience and intelligence, it far surpasses Tesla.\"</p><p>According to media reports, on the day of the event, an eyewitness said, \"After watching it on the spot, several big names paid a deposit of 50,000 yuan. You know, the price of this car hasn't even been announced yet, but the big names are not short of money. What matters is the feeling.\" Another VIP user directly posted pictures on their WeChat Moments: they had ordered another car.</p><p>According to a marketing representative from FF China quoted by the media at the time, users were very interested in the soon-to-be-mass-produced FF 91 during this \"family banquet\" marketing campaign, and the new user order rate on site exceeded 50%.</p><p>Lin Jianqin believes that the target users of the FF 91 are high-end customers who like new technology products. Although the specific price has not yet been announced, a price of over one million yuan is almost a certainty, \"targeting users with net assets of at least ten million yuan.\"</p><p>Although the above story happened three years ago, FF still has high hopes for this million-dollar \"big toy\" that seems difficult to sell. Bi Fukang predicts that with the expansion of production scale, FF 91 sales will reach 40,000 units in the next two years, and plans to achieve a sales target of 270,000 units within five years.</p><p><b>What will we use to disrupt it?</b></p><p>As FF's first model, the FF 91 shoulders a significant mission.</p><p>In FF's prospectus, the FF 91 is considered a flagship model, with the Futurist version starting at $180,000, comparable to the S-Maybach, Bentley Bentayga, Lamborghini Urus, and Ferrari Purosangue. The standard version of the FF 91 starts at $100,000 and is comparable to models such as the Porsche Taycan, Audi E8 e-tron, and BMW 7 Series.</p><p><img src=\"https://static.tigerbbs.com/eadfd39b3b1912f17006d9428649a123\" tg-width=\"1080\" tg-height=\"498\" referrerpolicy=\"no-referrer\"></p><p>Source: FF official website</p><p>By entering the market with high-end sports cars, FF has chosen the same path as Tesla.</p><p>In July 2006, Tesla launched the Roadster sports car with a starting price of $98,000 (approximately RMB 633,000). Although this car was not a success in terms of sales volume, for a long time, Tesla, which dominated the market with this car, still gained brand awareness, was favored by many Hollywood stars and Silicon Valley executives, and accumulated experience for the research and development and production of subsequent models.</p><p>Industry insider Chen Yue told Future Auto Daily that in the technology-intensive and capital-intensive automotive industry, Tesla's initial competitiveness could not be compared with that of traditional automakers. At that time, Tesla's production capacity had not yet been established, and its supply chain was very immature. Building an economical electric vehicle was almost as expensive as building a high-end sports car.</p><p>Therefore, \"Tesla has been targeting high-income celebrities from the very beginning in order to completely overturn people's stereotypes about electric vehicles,\" Chen Yue said. He added that celebrities and social figures inherently have influence, which is of great help to a new brand.</p><p>However, the reason why the Roadster was able to become a \"big toy for the rich\" at that time was ultimately due to its disruptive technology. It boasts a 0-100 km/h acceleration time of 3.7 seconds, a range of 400 kilometers, and a complete change from its traditional exterior design.</p><p>In today's electric vehicle market, which has already seen several rounds of competition, can the FF 91, which was born four years ago, still compete?</p><p>In terms of appearance, the FF 91 features a closed front face with continuous LED lights and a streamlined frame. Inside, it is equipped with 11 screens that integrate vehicle networking and artificial intelligence systems.</p><p>In terms of performance, the FF 91 accelerates from 0 to 100 km/h in 2.39 seconds, which is on par with the 2.1-second acceleration time of the Model S Plaid version launched by Tesla in June this year. The battery is provided by LG Chem and has a range of over 700 kilometers under NEDC conditions.</p><p>Industry insiders believe that the advantages of the FF 91 are mainly reflected in luxury and comfort, as well as power performance and mechanical quality. \"Most of FF's senior management team comes from traditional OEMs and parts manufacturers. However, in terms of intelligence, the FF 91 may find it difficult to be competitive.\"</p><p>Xu Tao, a product manager for a luxury brand, told Future Auto Daily that when he first learned about the FF 91 a few years ago, its product capabilities were indeed impressive. But in his view, the now belated FF 91 has missed the best window of opportunity. \"You should know that before 2017, many low-end models were common in the electric vehicle market.\"</p><p>But now, the new forces of the past have established themselves, and they are starting to catch up. The forward-looking product strength of the FF 91 is being erased by time.</p><p>Furthermore, following Tesla's experience, its first high-end sports car was not its flagship product; what truly brought Tesla real money was the more affordable Model 3. FF will inevitably need to explore a more affordable and accessible path.</p><p>According to FF's product plan, following the FF 91, two versions of the second product, the FF 81, will be launched in Q2 and Q3 2023, followed by two more versions of the FF 71 in Q4 2024 and Q2 2025.</p><p>However, compared to the more distant future, FF's most urgent task right now is to fulfill its promises on schedule.</p>","source":"WLQC","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>300 million-dollar luxury cars sold out in three days. Who is placing an order for the FF 91?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n300 million-dollar luxury cars sold out in three days. Who is placing an order for the FF 91?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">未来汽车日报</strong><span class=\"h-time small\">2021-08-05 17:33</span>\n</p>\n</h4>\n</header>\n<article>\n<p><img src=\"https://static.tigerbbs.com/1ffa79ae182027f597e747918dd7e3a8\" tg-width=\"775\" tg-height=\"477\" referrerpolicy=\"no-referrer\">A week ago, when Jia Yueting successfully launched Faraday Future (hereinafter referred to as FF) into Nasdaq, he, who seemed to be making a \"triumphant return,\" also made a bold statement that he would use the FF 91 to disrupt traditional ultra-luxury car brands such as Maybach, Ferrari, and Bentley.</p><p>Although mass production has not yet been achieved, Jia Yueting revealed on social media three days after its launch that as of that morning, the limited Edition FF 91 Futurist Alliance Edition, which is limited to 300 units worldwide, had been snapped up. According to official information from FF, the FF 91 will start at $180,000, and the domestic price, including tariffs, will reach over 2 million yuan.</p><p>According to Jia Yueting, the FF 91 Futurist and FF 91 are currently the only top-of-the-line smart electric vehicle products in the world that are a level above Tesla's Model X and S Plaid in terms of product and technological positioning. According to him, the car owners who pay for this are all \"top global users\".</p><p>With the FF 91 delayed for four years, mass production and delivery are still uncertain. Who is placing the order?</p><p><b>Do rich people all love FF91?</b></p><p>At the same time as FF went public, the sale of the FF 91, which can be described as a \"futures\" model, was also put on the agenda.</p><p>On the same day, FF Global CEO Carsten Breitfeld announced the pre-order policy for the FF 91. The deposit for the FF 91 Futurist League Edition and the FF 91 Futurist model is $5,000 and $1,500 respectively (50,000 RMB and 20,000 RMB in China), and the deposit is fully refundable.</p><p><img src=\"https://static.tigerbbs.com/7f79a8e3a097e7375dbca440caa8eac4\" tg-width=\"1080\" tg-height=\"571\" referrerpolicy=\"no-referrer\"></p><p>Source: FF official website</p><p>Among them, the 300 limited edition FF 91 Futurist Alliance Edition is by invitation, and only a few selected users are eligible to be invited to become the first batch of users.</p><p>Wen, who placed an order on July 23, is one in three hundred. As someone who runs a car modification club, he owns many luxury cars such as Ferraris and Mercedes-Benz AMGs in his work and life.</p><p>He told Future Auto Daily that although he was not a \"believer\" of Jia Yueting before, Wen Ke, who had seen countless cars, was still impressed by its technological feel after seeing the FF 91, so he called the official team to get an invitation code. He revealed that some of his friends also placed orders, \"all because they were attracted by its avant-garde design and comfort.\"</p><p>Although mass production has been slow, FF has already revealed its orders multiple times. In January of this year, FF released its initial public offering (IPO) prospectus, which showed that as of that time, the FF 91 had received 14,000 orders. However, many industry insiders believe that the number of orders may be significantly inflated before the FF 91 is officially put into mass production and delivered.</p><p>According to FF's prospectus, its sales target for 2022 is 2,000 vehicles. If orders for 14,000 vehicles actually exist, it means that even if mass production can be achieved, only a small number of people will be able to take delivery of the vehicles. \"Since the deposit is refundable, it's possible that some people will cancel their orders later. After all, not many people are willing to wait a year or two for 'futures',\" said an industry insider.</p><p>In fact, FF has been putting in a lot of effort to sell cars in the past few years. According to public reports, in August 2018, FF China held a \"family banquet\" event, inviting users who had already paid deposits and VIP targeted invitation users.</p><p>Lin Jianqin, an FF investor who received the invitation, told Future Auto Daily that FF was planning to allow interested users to experience the two FF 91s on a small scale before they were shipped back to the United States.</p><p>\"My first impression was that the design was advanced, and it would still be very competitive even now.\" Lin Jianqin believes that compared with Tesla, the FF 91 is even more advanced in terms of concept, \"especially in terms of driving experience and intelligence, it far surpasses Tesla.\"</p><p>According to media reports, on the day of the event, an eyewitness said, \"After watching it on the spot, several big names paid a deposit of 50,000 yuan. You know, the price of this car hasn't even been announced yet, but the big names are not short of money. What matters is the feeling.\" Another VIP user directly posted pictures on their WeChat Moments: they had ordered another car.</p><p>According to a marketing representative from FF China quoted by the media at the time, users were very interested in the soon-to-be-mass-produced FF 91 during this \"family banquet\" marketing campaign, and the new user order rate on site exceeded 50%.</p><p>Lin Jianqin believes that the target users of the FF 91 are high-end customers who like new technology products. Although the specific price has not yet been announced, a price of over one million yuan is almost a certainty, \"targeting users with net assets of at least ten million yuan.\"</p><p>Although the above story happened three years ago, FF still has high hopes for this million-dollar \"big toy\" that seems difficult to sell. Bi Fukang predicts that with the expansion of production scale, FF 91 sales will reach 40,000 units in the next two years, and plans to achieve a sales target of 270,000 units within five years.</p><p><b>What will we use to disrupt it?</b></p><p>As FF's first model, the FF 91 shoulders a significant mission.</p><p>In FF's prospectus, the FF 91 is considered a flagship model, with the Futurist version starting at $180,000, comparable to the S-Maybach, Bentley Bentayga, Lamborghini Urus, and Ferrari Purosangue. The standard version of the FF 91 starts at $100,000 and is comparable to models such as the Porsche Taycan, Audi E8 e-tron, and BMW 7 Series.</p><p><img src=\"https://static.tigerbbs.com/eadfd39b3b1912f17006d9428649a123\" tg-width=\"1080\" tg-height=\"498\" referrerpolicy=\"no-referrer\"></p><p>Source: FF official website</p><p>By entering the market with high-end sports cars, FF has chosen the same path as Tesla.</p><p>In July 2006, Tesla launched the Roadster sports car with a starting price of $98,000 (approximately RMB 633,000). Although this car was not a success in terms of sales volume, for a long time, Tesla, which dominated the market with this car, still gained brand awareness, was favored by many Hollywood stars and Silicon Valley executives, and accumulated experience for the research and development and production of subsequent models.</p><p>Industry insider Chen Yue told Future Auto Daily that in the technology-intensive and capital-intensive automotive industry, Tesla's initial competitiveness could not be compared with that of traditional automakers. At that time, Tesla's production capacity had not yet been established, and its supply chain was very immature. Building an economical electric vehicle was almost as expensive as building a high-end sports car.</p><p>Therefore, \"Tesla has been targeting high-income celebrities from the very beginning in order to completely overturn people's stereotypes about electric vehicles,\" Chen Yue said. He added that celebrities and social figures inherently have influence, which is of great help to a new brand.</p><p>However, the reason why the Roadster was able to become a \"big toy for the rich\" at that time was ultimately due to its disruptive technology. It boasts a 0-100 km/h acceleration time of 3.7 seconds, a range of 400 kilometers, and a complete change from its traditional exterior design.</p><p>In today's electric vehicle market, which has already seen several rounds of competition, can the FF 91, which was born four years ago, still compete?</p><p>In terms of appearance, the FF 91 features a closed front face with continuous LED lights and a streamlined frame. Inside, it is equipped with 11 screens that integrate vehicle networking and artificial intelligence systems.</p><p>In terms of performance, the FF 91 accelerates from 0 to 100 km/h in 2.39 seconds, which is on par with the 2.1-second acceleration time of the Model S Plaid version launched by Tesla in June this year. The battery is provided by LG Chem and has a range of over 700 kilometers under NEDC conditions.</p><p>Industry insiders believe that the advantages of the FF 91 are mainly reflected in luxury and comfort, as well as power performance and mechanical quality. \"Most of FF's senior management team comes from traditional OEMs and parts manufacturers. However, in terms of intelligence, the FF 91 may find it difficult to be competitive.\"</p><p>Xu Tao, a product manager for a luxury brand, told Future Auto Daily that when he first learned about the FF 91 a few years ago, its product capabilities were indeed impressive. But in his view, the now belated FF 91 has missed the best window of opportunity. \"You should know that before 2017, many low-end models were common in the electric vehicle market.\"</p><p>But now, the new forces of the past have established themselves, and they are starting to catch up. The forward-looking product strength of the FF 91 is being erased by time.</p><p>Furthermore, following Tesla's experience, its first high-end sports car was not its flagship product; what truly brought Tesla real money was the more affordable Model 3. FF will inevitably need to explore a more affordable and accessible path.</p><p>According to FF's product plan, following the FF 91, two versions of the second product, the FF 81, will be launched in Q2 and Q3 2023, followed by two more versions of the FF 71 in Q4 2024 and Q2 2025.</p><p>However, compared to the more distant future, FF's most urgent task right now is to fulfill its promises on schedule.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://36kr.com/p/1341580978034690\">未来汽车日报</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1ffa79ae182027f597e747918dd7e3a8","relate_stocks":{},"source_url":"https://36kr.com/p/1341580978034690","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1138710832","content_text":"一周前，当贾跃亭如愿将Faraday Future（下称FF）送进纳斯达克的大门，看起来“王者归来”的他也放狠话，要用FF 91颠覆迈巴赫、法拉利、宾利等传统超奢华汽车品牌。\n虽然还未实现量产，但上市三天后，贾跃亭就在社交平台上透露，截至当天早上，全球限量的300台限量版FF 91 Futurist Alliance Edition（未来主义者联盟版）已经被抢购一空。根据FF的官方信息，FF 91将会以18万美金起售，国内的价格加上关税将达到200万元以上。\n按照贾跃亭的说法，FF 91 Futurist和FF 91是目前世界上唯一在产品和技术定位上高出特斯拉Model X 及S Plaid 一个档次的智能电车领域的塔尖产品。而在他口中，为此买单的车主也都是“全球塔尖用户”。\n面对跳票了四年之久的FF 91，如今量产交付仍存在变数，究竟是谁在下单？\n富豪都爱FF91？\n在FF上市的同时，堪称“期货”的FF 91的销售也被提上了日程。\n当天，FF全球CEO毕福康（Carsten Breitfeld）宣布FF 91的预订政策。FF 91未来主义者联盟版和FF 91未来主义者车型的定金分别为5000美元和1500美元（中国地区为5万元和2万元），定金全额可退。\n\n来源：FF官网\n其中，300辆限量版的FF 91未来主义者联盟版为受邀制，只有少数选定用户才有资格受邀成为首批用户。\n7月23日下单的温可是这三百分之一。作为经营汽车改装俱乐部的从业者，他的工作生活中不乏法拉利、奔驰AMG等豪车。\n他告诉未来汽车日报，尽管自己之前并不是贾跃亭的“信徒”，但在看到FF 91后，“阅车无数”的温可仍被其科技感所打动，于是给官方打电话得到了邀请码。他透露，身边还有朋友也下了单，“都是看中了它的前卫和舒适度”。\n虽然迟迟未能量产，但FF已经多次“晒单”。今年1月，FF首次公开招股书信息，招股书显示，截至当时，FF 91的订单量为1.4万辆。不过，不少业内人士认为，在FF 91没有正式量产交付之前，订单数量或存在较大水分。\n根据FF招股书，2022年其销量目标为2000辆，如果1.4万辆订单真实存在，那么意味着，即便在能够实现量产的情况下，也只有一小部分人能够提车。“既然定金可退，不排除后期会有人取消订单的情况，毕竟愿意为‘期货’等上一两年的人恐怕不多。”一位业内人士表示。\n事实上，过去几年，为了卖车FF也是卯足了劲。据公开报道，2018年8月，FF中国公司举行了一场“家宴”活动，邀请而来的是已缴纳定金的用户、以及VIP定向邀请用户。\n曾收到邀请的FF投资者林坚钦告诉未来汽车日报，当时FF准备在两辆FF 91运回美国之前，让关注的用户小范围地进行体验。\n“第一感觉就是设计超前，即使放到现在也有很大的竞争力”。林坚钦认为和特斯拉相比，FF 91在理念方面甚至更加超前，“尤其是驾乘体验和智能化层面都远超特斯拉”。\n据媒体报道，活动当天，有亲历者表示，“当场看完就有几位大佬交了5万订金，要知道这车连价格都还没公布，但大佬不差钱，在乎的是感觉”。另一位VIP高端用户则直接在朋友圈刷图：又定了一台车。\n而据当时媒体援引FF中国一位市场人员的说法，这场“家宴”营销活动中，用户对即将量产的FF 91非常感兴趣，现场新用户订单率超过50%。\n林坚钦认为，FF 91的目标用户是面向高端、且喜欢新科技产品的群体。尽管具体售价尚未公布，不过百万以上的价格几乎是板上钉钉，“面向的用户净资产至少是千万元以上”。\n不过上述故事已经是三年前，但对于这个看起来难以走量的百万级“大玩具”，FF仍寄予厚望。毕福康预计，随着产出规模扩大，未来2年FF 91销量上看4万辆，并计划在5年内实现27万辆的销售目标。\n拿什么颠覆？\n作为FF的首款车型，FF 91肩负着不小的使命。\n在FF的招股书中，FF 91被看作是旗舰车型，未来主义者版本售价18万美金起售，对标的车型为S迈巴赫、宾利添越、兰博基尼Urus和法拉利Purosangue。FF 91普通版本则是10万美元起售，对标车型为保时捷Taycan、奥迪E8 e-tron、宝马7系等。\n\n来源：FF官网\n以高端跑车切入市场，FF选择了和特斯拉一样的路。\n2006年7月，特斯拉推出了起售价为9.8万美元（约合人民币63.3万元）的Roadster跑车。虽然从销量来看，这款车并称不上成功，但很长一段时间，凭借这一款车打天下的特斯拉依然借此收获了品牌知名度，受到诸多好莱坞明星和硅谷高管的青睐，也为后续车型的研发、生产积累了经验。\n业内人士陈越告诉未来汽车日报，在技术密集和资本密集的汽车行业里，特斯拉初期的竞争力无法和传统车企相提并论。而当时，特斯拉的产能规模尚未建立，供应链配套也十分不成熟，造一辆经济型的电动车几乎和高端跑车一样成本高昂。\n因此，“特斯拉从一开始就将目光瞄准高收入的社会名流，为的就是彻底颠覆人们对于电动车的刻板印象，”陈越表示，明星和社会名人本就自带影响力，对一个新品牌来说，有很大的帮助。\n不过彼时的Roadster之所以能够成为“有钱人的大玩具”，归根结底还是其颠覆性的技术。3.7秒的百公里加速度、400公里的续航里程，并且一改传统的外观造型。\n如今面对已经竞争过几轮的电动车市场，四年前就已经诞生的FF 91还能打吗？\n从外观来看，FF 91配有封闭式前脸搭配贯穿式LED灯组和流线型的车型框架，车内配有11块屏幕，整合了车联网和人工智能系统。\n对于其性能，FF 91的百公里加速度为2.39秒，和特斯拉在今年6月推出的Model S Plaid版百公里加速度2.1秒的成绩旗鼓相当。电池则由LG化学提供，NEDC工况下续航里程超700公里。\n业内人士认为，FF 91的优势主要体现在豪华和舒适性，以及动力性能和机械素质，“FF的高管团队，大部分均出身于传统主机厂和零部件厂商。不过，在智能化层面，FF 91恐怕却难以形成竞争力。”\n一位豪华品牌产品经理徐涛告诉未来汽车日报，在几年前第一次了解FF 91时，其产品力确实让人眼前一亮。但在他看来，现在姗姗来迟的FF 91已经错过了最好的时间窗口。“要知道，2017年以前的电动车市场中，常见的还是许多低端车型。”\n但现在，昔日的新势力已经站稳脚跟，新新势力也开始奋起直追，FF 91身上曾经前瞻的产品力也在被时间抹平。\n此外，参照特斯拉的老路，首款高端跑车并不是其主销产品，真正为特斯拉带来真金白银的还是更为亲民的Model 3。FF势必也需要开拓一条更为平价、大众化的路。\n根据FF产品计划，继FF 91之后，第二款产品FF 81的两个版本将于2023年Q2、Q3上市，之后在2024年Q4和2025年Q2，将继续推出FF 71的两个版本。\n不过相比未来更远的前景，眼下FF的当务之急，是能够如期兑现自己的承诺。","news_type":1,"symbols_score_info":{"FFIE":0.9}},"isVote":1,"tweetType":1,"viewCount":1477,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":true}