During a recent visit to a shopping mall in Kuala Lumpur, Malaysia, I explored the Pop Mart and Miniso stores. This experience reinforced my belief that the new consumer sector is highly attractive for investment, driven by reasonable growth rates and sustainable price levels. More fundamentally, this sector captures the spending power of the younger generation, who ultimately represent the future of global consumption. $POP MART(09992)$ $MNSO(09896)$