To The Moon

[Part 2 of 5] $Splunk(SPLK)$Management and Business DirectionJust a few weeks into his CEO role, Gary Steele wrote a letter to investors in Splunk's 2022 Annual Report. He comes with nearly 20 years of experience from a cybersecurity business. As a founder and previous leader of Proofpoint Inc, he managed to IPO the company at $13 in April 2012 before eventually getting it acquired by Thoma Bravo at $176 per share, valuing the company at $12.3 billion which is about 9.5 times of its 2021 revenue. Based on his experience, it can signal that Splunk, as a data platform, is most likely to focus on cybersecurity-related data and perhaps, to form a similar exit strategy for the company.Along with a new CEO, Splunk has also appointed Jason Lee as th

As the NASDAQ Composite enters a bear market, the technology sector poses opportunities for retail investors to take advantage of market mis-pricing. I believe that technology can be divided in three categories: Automation, Big Data and Cloud. $Splunk(SPLK)$, which leans more towards the Big Data category, attracted my attention and I have decided to do further research on the company. Over the next few weeks, I will be sharing five posts as part of my analysis on the company. They will be broken down into the following sections: Part 1: Company Introduction, Past Share Price Movements and Financial Results Part 2: Management and Business Direction Part 3: Problems Faced by the Company Part 4: Macroeconomic Outlook Part 5: Forecasting and Valuatio