Shopify: Simplifying Logistics
@HaroldAnderson:
IntroductionMy thesis is that Shopify (NYSE:SHOP) is helping merchants take some of the complexity out of freight, distribution, fulfillment and delivery.Simplifying LogisticsUsing their merchant-centric focus, Shopify is implementing an asset-light approach to help simplify logistics - especially forsmall and medium sized merchants. Freight, distribution and fulfillment/delivery are key steps and Shopify is making progress across the board. In the 1Q22call, President Harley Finkelstein noted that supply chain management and fulfillment are challenging for merchants. He said Shopify is creating an end-to-end logistics platform that will simplify the process: To actually get an order to a buyer, they have to fumble through a maze of freight providers, 3PLs and middle and last-mile carriers.