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股市幸运姥姥
股市幸运姥姥
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2021-08-18
666//
@股市幸运姥姥
:666
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股市幸运姥姥
股市幸运姥姥
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2021-08-18
666
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股市幸运姥姥
股市幸运姥姥
·
2021-08-10
666
Smore rose by more than 7%! Previously highly regarded by CICC as HK$74
8月10日,思摩尔国际涨超7%,报42.5港元。此前,中金公司给予思摩尔国际“增持”评级,目标价74.00港元。 中金在研报中称,思摩尔国际核心能力强大、领先优势突出,专利体系、生产能力、产品品质、客
Smore rose by more than 7%! Previously highly regarded by CICC as HK$74
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股市幸运姥姥
股市幸运姥姥
·
2021-08-09
???
趕在投資大佬前抄底騰訊
@82号公路:
(1)前天,在《經濟參考報》一則消息致@$騰訊控股(00700)$ 大跌的時候,順手買了點企鵝家的股票。說實話,買完之後,自己心裏有些忐忑,畢竟目前對互聯網公司的大環境並不友好。只不過騰訊的估值已經到了近十年的最低點,架不住股價便宜。除了股價便宜,我也一直挺看好這家公司。好多年前,曾經把張小龍的飯否看了個遍,深刻感受到騰訊的產品文化。這點和阿里不太一樣,我的整體感受阿里是一家更擅長於運營的公司。這種區別可能和創始人馬化騰是學計算機出身,而馬雲是文科生有關。這幾年,騰訊的政府關係處理總體保持了低調謹慎,求生欲非常強。這可能和總裁劉熾平不無關係。劉熾平早年在高盛,曾經參與過名噪一時的廣東粵海重組。當時的高盛總裁、後來的美國財長、中國人民的老朋友保爾森對這個年輕人印象深刻。而當年臨危受命,調任廣東處理“粵海”債務問題的,則是WQS,這也是他以“救火隊長”出名的第一戰。20多年前,劉熾平就跟政府、WQS這樣的官員深度打過交道。這種經驗,是很多互聯網公司的高管無法具備的。(2)沒想到當我買完$騰訊控股(00700)$ 後,昨天價值投資大佬、有“中國巴菲特”之稱的段永平也突然出手抄底騰訊。8月4日,段永平在其雪球賬號“大道無形我有型”中寫道,“$騰訊控股(00700)$ 今天買了點,再跌再多買些。”段永平早年創立“小霸王”和“步步高”,很多年輕人可能不知道了。像我這種上了年紀的人,還能清晰地回想起“望子成龍小霸王”、“哪
趕在投資大佬前抄底騰訊
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股市幸运姥姥
股市幸运姥姥
·
2021-08-08
666
The Online Education Wave Retreats: Education and Training Giants Collectively Lay Off Employees, Ending the Era of Capital Rush
去年有多火热,今年就有多冰冷。 7月底到8月初,越来越多在线教育公司裁员消息出现。7月30日,高途发出公开信,创始人陈向东说,再次走到存亡边缘,不得不作出艰难抉择。7月27日,好未来创始人张邦鑫那句略
The Online Education Wave Retreats: Education and Training Giants Collectively Lay Off Employees, Ending the Era of Capital Rush
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股市幸运姥姥
股市幸运姥姥
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2021-08-07
66
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Previously highly regarded by CICC as HK$74","url":"https://stock-news.laohu8.com/highlight/detail?id=1149059031","media":"老虎资讯综合","summary":"8月10日,思摩尔国际涨超7%,报42.5港元。此前,中金公司给予思摩尔国际“增持”评级,目标价74.00港元。\n中金在研报中称,思摩尔国际核心能力强大、领先优势突出,专利体系、生产能力、产品品质、客","content":"<p>On August 10,<a href=\"https://laohu8.com/S/06969\">Smol International</a>It rose by more than 7% to HK$ 42.5. Previously,<a href=\"https://laohu8.com/S/601995\">CICC</a>Give Smore International an \"Overweight\" rating and a price target of HK$74.00.</p><p>According to the research report of CICC, Smol International has strong core capabilities and outstanding leading advantages, and its patent system, production capacity, product quality and customer advantages have built deep barriers; Deeply bound to major global customers, it is difficult to replace competing products, and the performance continues to grow rapidly; Actively explore new categories and new businesses, and the global atomization leader has broad room for growth. 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The company's business is mainly export, and it is expected to benefit from the increase of policy thresholds in many major countries for the world, and its share is concentrated in the head, reiterating the logic of the stronger the stronger.</p><p><img src=\"https://static.tigerbbs.com/aff61fece400ee58e8c19c52d5ea5c91\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Smore rose by more than 7%! Previously highly regarded by CICC as HK$74</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSmore rose by more than 7%! Previously highly regarded by CICC as HK$74\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time smaller\">2021-08-10 10:26</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>On August 10,<a href=\"https://laohu8.com/S/06969\">Smol International</a>It rose by more than 7% to HK$ 42.5. Previously,<a href=\"https://laohu8.com/S/601995\">CICC</a>Give Smore International an \"Overweight\" rating and a price target of HK$74.00.</p><p>According to the research report of CICC, Smol International has strong core capabilities and outstanding leading advantages, and its patent system, production capacity, product quality and customer advantages have built deep barriers; Deeply bound to major global customers, it is difficult to replace competing products, and the performance continues to grow rapidly; Actively explore new categories and new businesses, and the global atomization leader has broad room for growth. The bank is firmly optimistic about the company's leading position as the global atomization technology leader, and short-term fluctuations may bring medium-and long-term investment opportunities. With its strong core advantages, the company has been deeply bound to global head customers, and it is difficult for other competitors to obtain large-scale orders from head customers in the short term. The company's business is mainly export, and it is expected to benefit from the increase of policy thresholds in many major countries for the world, and its share is concentrated in the head, reiterating the logic of the stronger the stronger.</p><p><img src=\"https://static.tigerbbs.com/aff61fece400ee58e8c19c52d5ea5c91\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c1cb237e736a4e03c939622e7b71e8e7","relate_stocks":{"06969":"思摩尔国际"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149059031","content_text":"8月10日,思摩尔国际涨超7%,报42.5港元。此前,中金公司给予思摩尔国际“增持”评级,目标价74.00港元。\n中金在研报中称,思摩尔国际核心能力强大、领先优势突出,专利体系、生产能力、产品品质、客户优势等共筑深厚壁垒;深度绑定全球大客户,竞品替代难度较大,业绩持续快速成长;积极开拓新品类、新业务,全球雾化龙头成长空间广阔。该行坚定看好公司全球雾化科技龙头的领先地位,短期波动或带来中长期投资机遇。公司凭借强大核心优势已深度绑定全球头部客户,其他竞争者短期难以获得头部客户大体量订单,公司业务以出口为主且面向全球有望受益多个主要国家政策门槛提升,份额向头部集中,重申强者愈强逻辑。","news_type":1,"symbols_score_info":{"06969":0.9}},"isVote":1,"tweetType":1,"viewCount":3434,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":898088713,"gmtCreate":1628460206132,"gmtModify":1703506296152,"author":{"id":"4091103709151600","authorId":"4091103709151600","name":"股市幸运姥姥","avatar":"https://static.tigerbbs.com/33e6bc691b122cb04f62e53128fa54e1","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4091103709151600","idStr":"4091103709151600"},"themes":[],"title":"","htmlText":"???","listText":"???","text":"???","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/898088713","repostId":"893874998","repostType":1,"repost":{"id":893874998,"gmtCreate":1628257709714,"gmtModify":1703504106180,"author":{"id":"3441790470779572","authorId":"3441790470779572","name":"82号公路","avatar":"https://static.tigerbbs.com/3424f666d4b9bee705c100df6d4b1309","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3441790470779572","idStr":"3441790470779572"},"themes":[],"title":"趕在投資大佬前抄底騰訊","htmlText":"(1)前天,在《經濟參考報》一則消息致@<a target=\"_blank\" href=\"https://laohu8.com/S/00700\">$騰訊控股(00700)$</a> 大跌的時候,順手買了點企鵝家的股票。說實話,買完之後,自己心裏有些忐忑,畢竟目前對互聯網公司的大環境並不友好。只不過騰訊的估值已經到了近十年的最低點,架不住股價便宜。除了股價便宜,我也一直挺看好這家公司。好多年前,曾經把張小龍的飯否看了個遍,深刻感受到騰訊的產品文化。這點和阿里不太一樣,我的整體感受阿里是一家更擅長於運營的公司。這種區別可能和創始人馬化騰是學計算機出身,而馬雲是文科生有關。這幾年,騰訊的政府關係處理總體保持了低調謹慎,求生欲非常強。這可能和總裁劉熾平不無關係。劉熾平早年在高盛,曾經參與過名噪一時的廣東粵海重組。當時的高盛總裁、後來的美國財長、中國人民的老朋友保爾森對這個年輕人印象深刻。而當年臨危受命,調任廣東處理“粵海”債務問題的,則是WQS,這也是他以“救火隊長”出名的第一戰。20多年前,劉熾平就跟政府、WQS這樣的官員深度打過交道。這種經驗,是很多互聯網公司的高管無法具備的。(2)沒想到當我買完<a target=\"_blank\" href=\"https://laohu8.com/S/00700\">$騰訊控股(00700)$</a> 後,昨天價值投資大佬、有“中國巴菲特”之稱的段永平也突然出手抄底騰訊。8月4日,段永平在其雪球賬號“大道無形我有型”中寫道,“<a target=\"_blank\" href=\"https://laohu8.com/S/00700\">$騰訊控股(00700)$</a> 今天買了點,再跌再多買些。”段永平早年創立“小霸王”和“步步高”,很多年輕人可能不知道了。像我這種上了年紀的人,還能清晰地回想起“望子成龍小霸王”、“哪","listText":"(1)前天,在《經濟參考報》一則消息致@<a target=\"_blank\" href=\"https://laohu8.com/S/00700\">$騰訊控股(00700)$</a> 大跌的時候,順手買了點企鵝家的股票。說實話,買完之後,自己心裏有些忐忑,畢竟目前對互聯網公司的大環境並不友好。只不過騰訊的估值已經到了近十年的最低點,架不住股價便宜。除了股價便宜,我也一直挺看好這家公司。好多年前,曾經把張小龍的飯否看了個遍,深刻感受到騰訊的產品文化。這點和阿里不太一樣,我的整體感受阿里是一家更擅長於運營的公司。這種區別可能和創始人馬化騰是學計算機出身,而馬雲是文科生有關。這幾年,騰訊的政府關係處理總體保持了低調謹慎,求生欲非常強。這可能和總裁劉熾平不無關係。劉熾平早年在高盛,曾經參與過名噪一時的廣東粵海重組。當時的高盛總裁、後來的美國財長、中國人民的老朋友保爾森對這個年輕人印象深刻。而當年臨危受命,調任廣東處理“粵海”債務問題的,則是WQS,這也是他以“救火隊長”出名的第一戰。20多年前,劉熾平就跟政府、WQS這樣的官員深度打過交道。這種經驗,是很多互聯網公司的高管無法具備的。(2)沒想到當我買完<a target=\"_blank\" href=\"https://laohu8.com/S/00700\">$騰訊控股(00700)$</a> 後,昨天價值投資大佬、有“中國巴菲特”之稱的段永平也突然出手抄底騰訊。8月4日,段永平在其雪球賬號“大道無形我有型”中寫道,“<a target=\"_blank\" href=\"https://laohu8.com/S/00700\">$騰訊控股(00700)$</a> 今天買了點,再跌再多買些。”段永平早年創立“小霸王”和“步步高”,很多年輕人可能不知道了。像我這種上了年紀的人,還能清晰地回想起“望子成龍小霸王”、“哪","text":"(1)前天,在《經濟參考報》一則消息致@$騰訊控股(00700)$ 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今天買了點,再跌再多買些。”段永平早年創立“小霸王”和“步步高”,很多年輕人可能不知道了。像我這種上了年紀的人,還能清晰地回想起“望子成龍小霸王”、“哪","images":[{"img":"https://static.tigerbbs.com/df59e66f4576b4fe00441432c3831ea5"},{"img":"https://static.tigerbbs.com/a811ccd16d4c7db6d37cff725646d89f"},{"img":"https://static.tigerbbs.com/86f30d4c1628b90c53f977ec6f08b125"}],"top":1,"highlighted":2,"essential":2,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/893874998","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":3,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":3493,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":891802308,"gmtCreate":1628372965004,"gmtModify":1703505401139,"author":{"id":"4091103709151600","authorId":"4091103709151600","name":"股市幸运姥姥","avatar":"https://static.tigerbbs.com/33e6bc691b122cb04f62e53128fa54e1","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4091103709151600","idStr":"4091103709151600"},"themes":[],"title":"","htmlText":"666","listText":"666","text":"666","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/891802308","repostId":"1118636178","repostType":4,"repost":{"id":"1118636178","kind":"news","pubTimestamp":1628334353,"share":"https://ttm.financial/m/news/1118636178?lang=en_US&edition=fundamental","pubTime":"2021-08-07 19:05","market":"sh","language":"zh","title":"The Online Education Wave Retreats: Education and Training Giants Collectively Lay Off Employees, Ending the Era of Capital Rush","url":"https://stock-news.laohu8.com/highlight/detail?id=1118636178","media":"TMT新观察","summary":"去年有多火热,今年就有多冰冷。\n7月底到8月初,越来越多在线教育公司裁员消息出现。7月30日,高途发出公开信,创始人陈向东说,再次走到存亡边缘,不得不作出艰难抉择。7月27日,好未来创始人张邦鑫那句略","content":"<p>As hot as it was last year, it will be as cold this year.</p><p>From late July to early August, more and more news of layoffs emerged from online education companies. On July 30,<a href=\"https://laohu8.com/S/GOTU\">Gaotu</a>In an open letter, founder Chen Xiangdong said that he was once again on the verge of survival and had to make a difficult choice. On July 27,<a href=\"https://laohu8.com/S/TAL\">TAL Education Group</a>Founder Zhang Bangxin's somewhat tragic words went viral on social media: \"Our company is no longer good enough for our senior executives and cadres.\"</p><p>Li Qian of Xueersi Online School plans to take the civil service exam after being dismissed in July.<a href=\"https://laohu8.com/S/EDU\">New Oriental</a>Yang Tu, who is still at work, is learning to identify new \"minefields\" with as many as 885 keywords. Lin Dong, who runs an individual education training program, was trembling with fear. Her worst-case scenario was to teach her child at home.</p><p>On August 5, internet giant ByteDance also began laying off employees. Sources familiar with the matter told the Economic Observer that ByteDance's Dali Education is laying off employees, and the compensation method is N+2. It is not a complete shutdown; some businesses have not been shut down and are being adjusted.</p><p>When reporters asked two investors who had previously focused on the education sector, they replied that they no longer wanted to discuss the topic. Wang Hai, a researcher at Jiuqian Middle Platform, recently visited many institutions and found that most secondary investors have given up and will significantly reduce their investment in the education sector.</p><p>Data provided to the Economic Observer by Lagou Recruitment Data Research Institute shows that the demand for online education talent has plummeted since May 2021. Meanwhile, the proportion of online education employees who have \"left their jobs and can quickly return to work\" is as high as 98.5%.</p><p>This is a collective retreat of an industry. \"Education is still a basic need, but education and training may not be,\" Xiao Xia lamented. He worked for a one-on-one online education company for three years before leaving the industry before this wave of layoffs. Looking back now, it was a lucky choice.</p><p><img src=\"https://static.tigerbbs.com/6a131284341ecacbaefba550ab9dbd7e\" tg-width=\"1023\" tg-height=\"616\" referrerpolicy=\"no-referrer\"></p><p><b>Resign and turn around</b></p><p>On July 5th, a Monday no different from any other, Li Qian arrived at the office. She is a homeroom teacher at Zhengzhou Xueersi Online School and has been officially employed for 7 months. However, just as she was preparing to start a new week of work, she was surprised to find that her work accounts on her phone and computer had been frozen.</p><p>At noon, she was called to the subject director's office for a meeting and became one of the people laid off in the second round of layoffs at Xueersi Online School, with the reason being \"poor performance\". Without much argument, Li Qian accepted. She handed over the equipment, signed the labor contract termination agreement, and left her job without hesitation, completely leaving the education and training industry.</p><p>Although she didn't argue verbally, Li Qian believed in her heart that the reason for the layoffs based on \"poor performance\" was not true. Her performance on each assessment has been very good, and her most recent assessment was also \"very high\". At Xueersi Online School, such sudden layoffs are not isolated cases. Li Qian told reporters that as early as June this year, Xueersi Online School won its first round of large-scale layoffs. On July 5, several pieces of content about Xueersi's second wave of mass layoffs emerged on social media platforms. When contacted by reporters, Xueersi had not received a response as of press time.</p><p>An employee laid off by Gaotu looked at the thick stack of resignation certificates on the HR desk and recalled the \"heyday\" when there was a frenzied expansion of recruitment and there were not enough workstations. He couldn't help but sigh on Xiaohongshu, \"A grain of sand in the times is a mountain on an individual.\"</p><p>One<a href=\"https://laohu8.com/S/ZME\">Zhangmen Education</a>On July 1, the programmer posted online full-time teacher referral information on Xiaohongshu, and on July 28, the online education industry ushered in an \"inevitable disaster\". On April 12, someone posted in the Douban group \"This is the Legendary Immortal Company\" recommending their online education company, but on July 19, they changed the title of the post to \"The policy has been changed so that it is no longer immortal\". An HR professional at a K-12 education institution lamented: \"In the past, the KPI was how many people to recruit each month. Now it's how many people to fire each month. In the end, in order to meet the KPI, I fired myself.\"</p><p>On July 27, Zhang Bangxin, founder of TAL Education Group, confirmed to employees during an internal company live stream: \"Layoffs will definitely happen.\" On July 29, Zhang Yi, founder of Zhangmen, posted on his WeChat Moments: \"I have no choice but to say goodbye to some business partners.\" Chen Xiangdong, founder of Gaotu, also stated in an open letter that many employees will have to leave. According to LatePost, one-third of Gaotu's employees will leave.</p><p>In July 2021, on the recruitment platform Lagou, the average monthly login frequency of online education talents reached 92.8 times, which is 1.85 times that of the internet industry. Lagou even launched a fast-track onboarding week event for the education industry, offering 10,000 interview passes to help them find new jobs.</p><p>Large-scale layoffs are a microcosm of the industry's gradual decline in online education amid continuous policy tightening this year.</p><p><img src=\"https://static.tigerbbs.com/0a5447c4d57f5c756b5681bde90bb39b\" tg-width=\"469\" tg-height=\"480\" referrerpolicy=\"no-referrer\"></p><p><b>The tide recedes</b></p><p>When Xiao Xia left, the online education industry was still booming, but he had already seen bad signs. \"The one-on-one model cannot be profitable on a large scale and has too high customer acquisition costs, making it unsustainable in the long run. Gaotu, Yuanfudao, and Zuoyebang still have too high customer acquisition costs. Although Gaotu has reported that it is already profitable, traffic acquisition and conversion are becoming increasingly difficult.\"</p><p>Zhengzhou Xueersi Online School, where Li Qian works, has not been doing well this year. \"With fewer students, it has been very difficult to renew applications this summer. In fact, some teachers' classes have not had a single student renew their applications.\"</p><p>Last year, online education institutions experienced unprecedented explosive growth due to the pandemic. Yuanfudao has raised four rounds of financing within a year, with its highest valuation this year reaching $14 billion. In April, news broke that Zuoyebang was going public, with plans to raise at least $500 million. The stock prices of New Oriental and TAL Education Group have doubled. Gaotu was shorted 16 times, but its stock price rose from $22 to $149 within a year. Now, everything is in the past.</p><p>On July 24, the \"Opinions on Further Reducing the Homework Burden and Off-Campus Training Burden of Students in the Compulsory Education Stage\" was implemented, completely changing the off-campus training and online education industries.</p><p>“Companies in the first and second tiers, which have received widespread market attention, have been hit hard. Restrictions on employment have meant they cannot recruit enough students and have to lay off employees,” Wang Hai told the Economic Observer.</p><p>However, he believes that the rise of online education to where it is today is not entirely accidental. As early as 2018, policies such as school operating licenses and reducing academic burden both inside and outside the classroom were introduced to regulate offline educational institutions. From 2019 to 2020, online education companies went through several rounds of rapid financing, pouring all their money into information feed advertising to drive traffic, investing billions of yuan every quarter. These investments have instilled a lot of anxiety and inadvertently increased the education costs for parents.</p><p>Before being resigned, the Gaotu employee had also questioned online education. Last December, in order to realize her ideal of \"using the Internet to allow students with lagging educational resources to enjoy the same educational resources as students in big cities at a low cost,\" she resigned from public schools and stepped into the online education industry. However, since the beginning of this year, the fierce price war, unprecedented marketing efforts, and excessive focus on order placement rates among various institutions have made her begin to doubt whether the online education industry, which is obsessed with short, quick class models such as \"ultimate moves\" and \"secret manuals,\" is really in line with the essence and original intention of education. Now she admits that she paid the price for her \"idealism\".</p><p>This year, a number of policies were introduced, and after the implementation of policies to reduce academic burden, restrictions on online education advertising, and the gradual implementation and promotion of school holiday after-school care, the online education industry began to withdraw significantly.</p><p>Wang Hai recently interviewed some senior figures in the education industry, who generally believe that the determination of this regulation is very strong because the essence of the policy is to promote consumption and increase birth rates, and the increased costs due to education and training are actually unnecessary.</p><p><img src=\"https://static.tigerbbs.com/76f31e7188dedc41ccb1058c2e771773\" tg-width=\"500\" tg-height=\"351\" referrerpolicy=\"no-referrer\"></p><p><b>It's hard to say goodbye</b></p><p>After leaving his job, Xiao Xia went to a large internet company. A few months after joining, he adapted well. \"It's relatively easy to find jobs in the internet industry. Many jobs are general, such as operations, marketing, user growth, design, sales, and product technology. There are always places to hire.\"</p><p>Many education professionals who were laid off have switched careers to game companies, food delivery companies, and short video companies, and many have mentioned that they will no longer work in education.</p><p>Li Qian is also one of those who won't be returning. She took a two-month break to finally relax and unwind from the stressful process of renewing her application, and then \"maybe she'll take the civil service exam.\"</p><p>In addition to teaching, employees of online education institutions also have a strong sales nature and bear significant performance pressure, which is one of the reasons why they have the idea of leaving the online education industry.</p><p>Compared to ordinary employees, the impact is greater on teaching, research, and training teachers. Xiao Xia's previous company trained tens of thousands of teachers, far more than other employees.</p><p>Lin Dong previously worked at New Oriental,<a href=\"https://laohu8.com/S/NEW\">Puxin Education</a>He has worked as a lecturer at after-school training institutions for over 10 years. In 2019, I started my own business, doing individual training. She is not optimistic about this industry either. If she can't continue in the business, she can at worst publish materials or books, change careers, or teach her children at home. Anyway, one-on-one tutoring for children is expensive, and she can make money by teaching.</p><p>Even without the layoffs, the pressure is mounting. Yang Tu, who works as a class teaching assistant at New Oriental, is affected in every detail. \"Now it is not allowed to post daily homework and tasks in the class group, nor is it allowed to say words like exams and tests, only practice.\"</p><p>According to reporters, New Oriental recently conducted a new round of training for lecturers and teaching assistants, establishing external red lines. These include five categories and 885 keywords, emphasizing avoiding words that violate advertising laws or are suspected of false advertising, such as \"most,\" \"one,\" \"first,\" and \"extreme,\" words related to college entrance examination policies such as \"priority admission\" and \"guaranteed pass,\" exam-related words such as \"past exam questions,\" \"mock exam,\" \"final exam,\" and \"overtaking on a curve,\" competition-related words such as \"competition,\" \"cup competition,\" \"competition,\" and \"strong foundation plan,\" as well as words with emotionally inflammatory properties such as \"score improvement,\" \"anxiety,\" \"pain point,\" \"inertia,\" and \"high score.\" For a time, almost all the promotional rhetoric that online education institutions had frequently used became untouchable minefields.</p><p>The double reduction policy has brought an earthquake to the lives of these young people who have devoted themselves to the education and training industry, pushing them to face dramatic changes in their careers, whether active or passive. Surprisingly, they all hold a positive attitude of extremely supportive of the double reduction policy. Li Qian believes that after these policy changes, the education and training industry is becoming more and more standardized, which is a good thing. Lin Dong also believes that industry rectification is not a bad thing; \"there always has to be a beginning.\"</p><p><img src=\"https://static.tigerbbs.com/bbfc675c870ef94a884f3cbb41f371b3\" tg-width=\"1070\" tg-height=\"952\" referrerpolicy=\"no-referrer\"></p><p><b>Where is the future?</b></p><p>\"Vocational education\". When asked if he would look at education investment again, an investor who previously focused on education gave these four words. However, when pressed by reporters about whether vocational education could catch up with the previous online education market, the investor declined, saying, \"There's not much more to say.\" Another investor told reporters that he had long since stopped paying attention to the industry.</p><p>Others were in high spirits. An institution that provides postgraduate entrance examination training and education has released a recruitment notice, saying the prospects are very bright. However, when the reporter inquired further, the other party did not respond.</p><p>After supplementary teaching training was restricted, holistic education for primary and secondary schools and vocational education for adults became a lifeline. On July 28, Yuanfudao announced the launch of \"Pumpkin Science\" for holistic education. TAL Education Group's adult business segment, \"Qingzhou,\" has integrated multiple businesses such as postgraduate entrance examinations, language training, and studying abroad. According to Gaotu's official website, Gaotu focuses on adult education. ByteDance's Guagualong has also launched a holistic education product, including its art AI system course, as well as programming courses. ByteDance's Xuelang platform has also launched vocational education courses for adults.</p><p>Xiao Xia told the Economic Observer that before the implementation of the double reduction policy, the strategy departments of some education companies were thinking every day about which projects they could transform into. However, \"this is not something the strategy department can solve.\" Now that the internet has entered the existing market, \"they are just starting another business.\"</p><p>One of the most direct problems with transformation is the shrinking market space. The previous industry perception was that K-12 online education had a scale of trillions of yuan, while vocational education and holistic education had a scale of hundreds of billions. Parents are far less willing to pay for holistic education that does not help improve their children's grades than K-12. “Our organizations are no longer good enough for our clients, and our company is no longer good enough for our senior executives and cadres,” Zhang Bangxin said with a hint of tragedy.</p><p>However, even companies like Yuanfudao and Zuoyebang, which were previously valued at tens of billions of dollars, have not had an easy time transforming. The vast majority of their users are elementary school students, but \"after fourth grade, elementary school students face the problem of transitioning from primary to junior high school and rarely put effort into holistic education. In this situation, students' need for holistic education will be weaker,\" said an industry insider who declined to be named.</p><p>Gaotu's official website has labeled it as adult education, and it is now focusing on sub-sectors such as practical English, Japanese, accounting, civil service, teaching, public institution, finance, management, medical exams, financial literacy, postgraduate entrance examinations, CET-4 and CET-6, and IELTS. Gaotu almost \"died\" in 2016. Chen Xiangdong said that if this reform and transformation can be truly implemented, the cash in the account will be enough to survive for 3 to 5 years. However, the new track is also highly competitive. Over the past two months, vocational education and educational technology companies have continuously secured funding.</p><p>\"In the future, the education market will gradually be led by state-led institutions, non-profit organizations, or schools to provide supporting extracurricular services,\" Wang Hai predicted. He added that there will still be room for vocational education and holistic education in the future.</p><p>As dusk falls, the drunkard has sobered up and the people are far away; a storm descends upon the west tower. In any case, the era of rapid growth, with three rounds of financing in one year and a US IPO in five years, is over.</p>","source":"lsy1605762032325","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Online Education Wave Retreats: Education and Training Giants Collectively Lay Off Employees, Ending the Era of Capital Rush</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Online Education Wave Retreats: Education and Training Giants Collectively Lay Off Employees, Ending the Era of Capital Rush\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">TMT新观察</strong><span class=\"h-time small\">2021-08-07 19:05</span>\n</p>\n</h4>\n</header>\n<article>\n<p>As hot as it was last year, it will be as cold this year.</p><p>From late July to early August, more and more news of layoffs emerged from online education companies. On July 30,<a href=\"https://laohu8.com/S/GOTU\">Gaotu</a>In an open letter, founder Chen Xiangdong said that he was once again on the verge of survival and had to make a difficult choice. On July 27,<a href=\"https://laohu8.com/S/TAL\">TAL Education Group</a>Founder Zhang Bangxin's somewhat tragic words went viral on social media: \"Our company is no longer good enough for our senior executives and cadres.\"</p><p>Li Qian of Xueersi Online School plans to take the civil service exam after being dismissed in July.<a href=\"https://laohu8.com/S/EDU\">New Oriental</a>Yang Tu, who is still at work, is learning to identify new \"minefields\" with as many as 885 keywords. Lin Dong, who runs an individual education training program, was trembling with fear. Her worst-case scenario was to teach her child at home.</p><p>On August 5, internet giant ByteDance also began laying off employees. Sources familiar with the matter told the Economic Observer that ByteDance's Dali Education is laying off employees, and the compensation method is N+2. It is not a complete shutdown; some businesses have not been shut down and are being adjusted.</p><p>When reporters asked two investors who had previously focused on the education sector, they replied that they no longer wanted to discuss the topic. Wang Hai, a researcher at Jiuqian Middle Platform, recently visited many institutions and found that most secondary investors have given up and will significantly reduce their investment in the education sector.</p><p>Data provided to the Economic Observer by Lagou Recruitment Data Research Institute shows that the demand for online education talent has plummeted since May 2021. Meanwhile, the proportion of online education employees who have \"left their jobs and can quickly return to work\" is as high as 98.5%.</p><p>This is a collective retreat of an industry. \"Education is still a basic need, but education and training may not be,\" Xiao Xia lamented. He worked for a one-on-one online education company for three years before leaving the industry before this wave of layoffs. Looking back now, it was a lucky choice.</p><p><img src=\"https://static.tigerbbs.com/6a131284341ecacbaefba550ab9dbd7e\" tg-width=\"1023\" tg-height=\"616\" referrerpolicy=\"no-referrer\"></p><p><b>Resign and turn around</b></p><p>On July 5th, a Monday no different from any other, Li Qian arrived at the office. She is a homeroom teacher at Zhengzhou Xueersi Online School and has been officially employed for 7 months. However, just as she was preparing to start a new week of work, she was surprised to find that her work accounts on her phone and computer had been frozen.</p><p>At noon, she was called to the subject director's office for a meeting and became one of the people laid off in the second round of layoffs at Xueersi Online School, with the reason being \"poor performance\". Without much argument, Li Qian accepted. She handed over the equipment, signed the labor contract termination agreement, and left her job without hesitation, completely leaving the education and training industry.</p><p>Although she didn't argue verbally, Li Qian believed in her heart that the reason for the layoffs based on \"poor performance\" was not true. Her performance on each assessment has been very good, and her most recent assessment was also \"very high\". At Xueersi Online School, such sudden layoffs are not isolated cases. Li Qian told reporters that as early as June this year, Xueersi Online School won its first round of large-scale layoffs. On July 5, several pieces of content about Xueersi's second wave of mass layoffs emerged on social media platforms. When contacted by reporters, Xueersi had not received a response as of press time.</p><p>An employee laid off by Gaotu looked at the thick stack of resignation certificates on the HR desk and recalled the \"heyday\" when there was a frenzied expansion of recruitment and there were not enough workstations. He couldn't help but sigh on Xiaohongshu, \"A grain of sand in the times is a mountain on an individual.\"</p><p>One<a href=\"https://laohu8.com/S/ZME\">Zhangmen Education</a>On July 1, the programmer posted online full-time teacher referral information on Xiaohongshu, and on July 28, the online education industry ushered in an \"inevitable disaster\". On April 12, someone posted in the Douban group \"This is the Legendary Immortal Company\" recommending their online education company, but on July 19, they changed the title of the post to \"The policy has been changed so that it is no longer immortal\". An HR professional at a K-12 education institution lamented: \"In the past, the KPI was how many people to recruit each month. Now it's how many people to fire each month. In the end, in order to meet the KPI, I fired myself.\"</p><p>On July 27, Zhang Bangxin, founder of TAL Education Group, confirmed to employees during an internal company live stream: \"Layoffs will definitely happen.\" On July 29, Zhang Yi, founder of Zhangmen, posted on his WeChat Moments: \"I have no choice but to say goodbye to some business partners.\" Chen Xiangdong, founder of Gaotu, also stated in an open letter that many employees will have to leave. According to LatePost, one-third of Gaotu's employees will leave.</p><p>In July 2021, on the recruitment platform Lagou, the average monthly login frequency of online education talents reached 92.8 times, which is 1.85 times that of the internet industry. Lagou even launched a fast-track onboarding week event for the education industry, offering 10,000 interview passes to help them find new jobs.</p><p>Large-scale layoffs are a microcosm of the industry's gradual decline in online education amid continuous policy tightening this year.</p><p><img src=\"https://static.tigerbbs.com/0a5447c4d57f5c756b5681bde90bb39b\" tg-width=\"469\" tg-height=\"480\" referrerpolicy=\"no-referrer\"></p><p><b>The tide recedes</b></p><p>When Xiao Xia left, the online education industry was still booming, but he had already seen bad signs. \"The one-on-one model cannot be profitable on a large scale and has too high customer acquisition costs, making it unsustainable in the long run. Gaotu, Yuanfudao, and Zuoyebang still have too high customer acquisition costs. Although Gaotu has reported that it is already profitable, traffic acquisition and conversion are becoming increasingly difficult.\"</p><p>Zhengzhou Xueersi Online School, where Li Qian works, has not been doing well this year. \"With fewer students, it has been very difficult to renew applications this summer. In fact, some teachers' classes have not had a single student renew their applications.\"</p><p>Last year, online education institutions experienced unprecedented explosive growth due to the pandemic. Yuanfudao has raised four rounds of financing within a year, with its highest valuation this year reaching $14 billion. In April, news broke that Zuoyebang was going public, with plans to raise at least $500 million. The stock prices of New Oriental and TAL Education Group have doubled. Gaotu was shorted 16 times, but its stock price rose from $22 to $149 within a year. Now, everything is in the past.</p><p>On July 24, the \"Opinions on Further Reducing the Homework Burden and Off-Campus Training Burden of Students in the Compulsory Education Stage\" was implemented, completely changing the off-campus training and online education industries.</p><p>“Companies in the first and second tiers, which have received widespread market attention, have been hit hard. Restrictions on employment have meant they cannot recruit enough students and have to lay off employees,” Wang Hai told the Economic Observer.</p><p>However, he believes that the rise of online education to where it is today is not entirely accidental. As early as 2018, policies such as school operating licenses and reducing academic burden both inside and outside the classroom were introduced to regulate offline educational institutions. From 2019 to 2020, online education companies went through several rounds of rapid financing, pouring all their money into information feed advertising to drive traffic, investing billions of yuan every quarter. These investments have instilled a lot of anxiety and inadvertently increased the education costs for parents.</p><p>Before being resigned, the Gaotu employee had also questioned online education. Last December, in order to realize her ideal of \"using the Internet to allow students with lagging educational resources to enjoy the same educational resources as students in big cities at a low cost,\" she resigned from public schools and stepped into the online education industry. However, since the beginning of this year, the fierce price war, unprecedented marketing efforts, and excessive focus on order placement rates among various institutions have made her begin to doubt whether the online education industry, which is obsessed with short, quick class models such as \"ultimate moves\" and \"secret manuals,\" is really in line with the essence and original intention of education. Now she admits that she paid the price for her \"idealism\".</p><p>This year, a number of policies were introduced, and after the implementation of policies to reduce academic burden, restrictions on online education advertising, and the gradual implementation and promotion of school holiday after-school care, the online education industry began to withdraw significantly.</p><p>Wang Hai recently interviewed some senior figures in the education industry, who generally believe that the determination of this regulation is very strong because the essence of the policy is to promote consumption and increase birth rates, and the increased costs due to education and training are actually unnecessary.</p><p><img src=\"https://static.tigerbbs.com/76f31e7188dedc41ccb1058c2e771773\" tg-width=\"500\" tg-height=\"351\" referrerpolicy=\"no-referrer\"></p><p><b>It's hard to say goodbye</b></p><p>After leaving his job, Xiao Xia went to a large internet company. A few months after joining, he adapted well. \"It's relatively easy to find jobs in the internet industry. Many jobs are general, such as operations, marketing, user growth, design, sales, and product technology. There are always places to hire.\"</p><p>Many education professionals who were laid off have switched careers to game companies, food delivery companies, and short video companies, and many have mentioned that they will no longer work in education.</p><p>Li Qian is also one of those who won't be returning. She took a two-month break to finally relax and unwind from the stressful process of renewing her application, and then \"maybe she'll take the civil service exam.\"</p><p>In addition to teaching, employees of online education institutions also have a strong sales nature and bear significant performance pressure, which is one of the reasons why they have the idea of leaving the online education industry.</p><p>Compared to ordinary employees, the impact is greater on teaching, research, and training teachers. Xiao Xia's previous company trained tens of thousands of teachers, far more than other employees.</p><p>Lin Dong previously worked at New Oriental,<a href=\"https://laohu8.com/S/NEW\">Puxin Education</a>He has worked as a lecturer at after-school training institutions for over 10 years. In 2019, I started my own business, doing individual training. She is not optimistic about this industry either. If she can't continue in the business, she can at worst publish materials or books, change careers, or teach her children at home. Anyway, one-on-one tutoring for children is expensive, and she can make money by teaching.</p><p>Even without the layoffs, the pressure is mounting. Yang Tu, who works as a class teaching assistant at New Oriental, is affected in every detail. \"Now it is not allowed to post daily homework and tasks in the class group, nor is it allowed to say words like exams and tests, only practice.\"</p><p>According to reporters, New Oriental recently conducted a new round of training for lecturers and teaching assistants, establishing external red lines. These include five categories and 885 keywords, emphasizing avoiding words that violate advertising laws or are suspected of false advertising, such as \"most,\" \"one,\" \"first,\" and \"extreme,\" words related to college entrance examination policies such as \"priority admission\" and \"guaranteed pass,\" exam-related words such as \"past exam questions,\" \"mock exam,\" \"final exam,\" and \"overtaking on a curve,\" competition-related words such as \"competition,\" \"cup competition,\" \"competition,\" and \"strong foundation plan,\" as well as words with emotionally inflammatory properties such as \"score improvement,\" \"anxiety,\" \"pain point,\" \"inertia,\" and \"high score.\" For a time, almost all the promotional rhetoric that online education institutions had frequently used became untouchable minefields.</p><p>The double reduction policy has brought an earthquake to the lives of these young people who have devoted themselves to the education and training industry, pushing them to face dramatic changes in their careers, whether active or passive. Surprisingly, they all hold a positive attitude of extremely supportive of the double reduction policy. Li Qian believes that after these policy changes, the education and training industry is becoming more and more standardized, which is a good thing. Lin Dong also believes that industry rectification is not a bad thing; \"there always has to be a beginning.\"</p><p><img src=\"https://static.tigerbbs.com/bbfc675c870ef94a884f3cbb41f371b3\" tg-width=\"1070\" tg-height=\"952\" referrerpolicy=\"no-referrer\"></p><p><b>Where is the future?</b></p><p>\"Vocational education\". When asked if he would look at education investment again, an investor who previously focused on education gave these four words. However, when pressed by reporters about whether vocational education could catch up with the previous online education market, the investor declined, saying, \"There's not much more to say.\" Another investor told reporters that he had long since stopped paying attention to the industry.</p><p>Others were in high spirits. An institution that provides postgraduate entrance examination training and education has released a recruitment notice, saying the prospects are very bright. However, when the reporter inquired further, the other party did not respond.</p><p>After supplementary teaching training was restricted, holistic education for primary and secondary schools and vocational education for adults became a lifeline. On July 28, Yuanfudao announced the launch of \"Pumpkin Science\" for holistic education. TAL Education Group's adult business segment, \"Qingzhou,\" has integrated multiple businesses such as postgraduate entrance examinations, language training, and studying abroad. According to Gaotu's official website, Gaotu focuses on adult education. ByteDance's Guagualong has also launched a holistic education product, including its art AI system course, as well as programming courses. ByteDance's Xuelang platform has also launched vocational education courses for adults.</p><p>Xiao Xia told the Economic Observer that before the implementation of the double reduction policy, the strategy departments of some education companies were thinking every day about which projects they could transform into. However, \"this is not something the strategy department can solve.\" Now that the internet has entered the existing market, \"they are just starting another business.\"</p><p>One of the most direct problems with transformation is the shrinking market space. The previous industry perception was that K-12 online education had a scale of trillions of yuan, while vocational education and holistic education had a scale of hundreds of billions. Parents are far less willing to pay for holistic education that does not help improve their children's grades than K-12. “Our organizations are no longer good enough for our clients, and our company is no longer good enough for our senior executives and cadres,” Zhang Bangxin said with a hint of tragedy.</p><p>However, even companies like Yuanfudao and Zuoyebang, which were previously valued at tens of billions of dollars, have not had an easy time transforming. The vast majority of their users are elementary school students, but \"after fourth grade, elementary school students face the problem of transitioning from primary to junior high school and rarely put effort into holistic education. In this situation, students' need for holistic education will be weaker,\" said an industry insider who declined to be named.</p><p>Gaotu's official website has labeled it as adult education, and it is now focusing on sub-sectors such as practical English, Japanese, accounting, civil service, teaching, public institution, finance, management, medical exams, financial literacy, postgraduate entrance examinations, CET-4 and CET-6, and IELTS. Gaotu almost \"died\" in 2016. Chen Xiangdong said that if this reform and transformation can be truly implemented, the cash in the account will be enough to survive for 3 to 5 years. However, the new track is also highly competitive. Over the past two months, vocational education and educational technology companies have continuously secured funding.</p><p>\"In the future, the education market will gradually be led by state-led institutions, non-profit organizations, or schools to provide supporting extracurricular services,\" Wang Hai predicted. He added that there will still be room for vocational education and holistic education in the future.</p><p>As dusk falls, the drunkard has sobered up and the people are far away; a storm descends upon the west tower. In any case, the era of rapid growth, with three rounds of financing in one year and a US IPO in five years, is over.</p>\n<div class=\"bt-text\">\n\n\n<p> source:<a href=\"https://mp.weixin.qq.com/s/_OU27RtlNXtRiFiRGKu60g\">TMT新观察</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/163ed3adc55a09c9d94b2c6b648bdf57","relate_stocks":{"EDU":"新东方","GOTU":"高途","TAL":"好未来"},"source_url":"https://mp.weixin.qq.com/s/_OU27RtlNXtRiFiRGKu60g","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1118636178","content_text":"去年有多火热,今年就有多冰冷。\n7月底到8月初,越来越多在线教育公司裁员消息出现。7月30日,高途发出公开信,创始人陈向东说,再次走到存亡边缘,不得不作出艰难抉择。7月27日,好未来创始人张邦鑫那句略显悲壮的话在朋友圈刷屏:“我们的公司配不上我们的高管和干部了。”\n学而思网校的李倩7月份被辞退后,计划考公务员。新东方仍在上班的杨途正在学习识别新“雷区”,关键词多达885个。做教育个体培训的林冬战战兢兢,她最坏的打算是自己在家教自己孩子。\n8月5日,互联网大公司字节跳动也开始裁员。知情人士告诉经济观察报,字节跳动的大力教育在裁员,赔付方式为N+2,不是整体关停,有的业务没有关停,在做调整。\n记者询问两位此前专注教育赛道的投资人,他们回答说,不想聊这个话题了。久谦中台研究员王海最近走访了很多机构,多数二级投资人已经放弃,将大大减少在教育领域的投资。\n拉勾招聘数据研究院向经济观察报提供的数据显示,自2021年5月起,在线教育人才需求断崖式下跌。同时,处于“已离职,可快速到岗”的在线教育员工比例高达98.5%。\n这是一个行业的集体大撤退。“教育仍然是刚需,但教培不一定是了。”肖夏感慨。他在一家一对一在线教育公司从业3年,在这一波裁员潮前离开这个行业,现在回看,是幸运的选择。\n\n离职转身\n7月5日,一个与往常别无二致的星期一,李倩来到了办公室。她是郑州学而思网校的一名带班班主任,已经正式入职7个月。然而,正当她准备开始新一周的工作时,却惊讶地发现,自己手机与电脑上的工作账号都已被冻结。\n中午,她被学科主任叫到办公室约谈,成为了学而思网校的二轮裁员中,被裁掉的那一批人,裁员理由是“绩效不佳”。没有过多争辩,李倩接受了。她上交了设备、签署了劳动合同解除协议书,没有留恋地离开了这个工作岗位,也彻底离开了教培这个行业。\n虽然嘴上没有争辩,但李倩心中认为,“绩效不佳”的裁员理由并不属实。她的每次考核数据都很不错,最近一次的考核数据也“非常靠前”。而在学而思网校,这样突如其来的裁员并不是个例。李倩告诉记者,早在今年6月,学而思网校就赢来了第一轮大批裁员。7月5日,社交平台上涌现了多个关于学而思第二波大裁员的内容。记者就此向学而思公司询问,截至发稿尚未收到回应。\n被高途裁员的一位员工看着HR桌上厚厚一摞的离职证明,回忆起当初疯狂扩招、工位都不够坐的“鼎盛时期”,不禁在小红书上感叹,“时代的一粒沙,个人身上的一座山”。\n一名掌门教育的程序员7月1日还在小红书发布线上全职教师内推信息,7月28日就迎来了“在线教育行业躲不过的一劫”。有人4月12日在“这就是传说中的神仙公司”豆瓣小组发帖,推荐自己所在的在线教育公司,却在7月19日将帖子标题改为“政策改得已经不神仙了”。一名K12教育机构的HR感慨:“以前的KPI是每个月要招够多少人,现在是每个月要开除多少人,最后为了完成KPI,把自己开除了。”\n7月27日,好未来创始人张邦鑫在公司内部直播上向员工确认:“裁员是肯定会裁员的。”7月29日,掌门创始人张翼在其朋友圈发文称:“不得已送别一些业务的伙伴。”高途创始人陈向东也在公开信表示,不少小伙伴将不得不离开。据晚点报道称,高途1/3的人会离开。\n2021年7月,在招聘平台拉勾上,在线教育行业人才的月度人均登陆频次高达92.8次,是互联网行业的1.85倍。拉勾甚至为此推出了教育行业急速入职周活动,提供10000份面试直通卡,帮他们找新工作。\n大规模裁员,成为在今年连续的政策收紧之下,在线教育逐渐退潮的行业缩影。\n\n潮水退去\n肖夏离开的时候,在线教育行业仍算如日中天,不过,他那时已经看到了不好的迹象。“一对一模式无法规模盈利且获客成本过高,长期难以为继。高途、猿辅导、作业帮仍然是获客成本过高。虽然高途财报已经盈利了,流量获取及转化也日益艰难”。\n李倩所在的郑州学而思网校,今年的经营状况很不理想,“生源少了,今年暑期的续报做得也很艰难,甚至有一些老师带的班级一个续报的人都没有”。\n去年由于疫情,在线教育机构迎来了前所未有的爆发式增长。猿辅导1年内融资4轮,今年估值最高140亿美元。作业帮4月传出上市消息,计划募集至少5亿美元资金。新东方、好未来的股价翻倍。高途被16次做空,股价却在一年内由22美元涨到149美元。现在,一切皆成往事。\n7月24日,《关于进一步减轻义务教育阶段学生作业负担和校外培训负担的意见》政策落地,校外培训和在线教育行业彻底变天。\n“广受市场关注的第一二梯队的公司,受到的打击都很大。投放限制使得现在他们没办法招到足够的学生,只能裁员。”王海告诉经济观察报。\n不过他认为,在线教育走到今天,也不完全是偶然。早在2018年,就出过办学许可证、课内外减负等政策监管线下教育机构。2019年到2020年,在线教育公司经历几轮快速融资,把钱都砸到信息流广告引流,每个季度都有大几十亿的投入。这些投放,灌输了许多焦虑,也无形中增加了家长的教育成本。\n被辞职之前,那位高途员工也对在线教育有过质疑。去年12月,为了实现自己“通过互联网,让教育资源落后的学生,用低廉的成本,享受到和大城市学生一样的教育资源”的理想,她从公立学校辞职,一脚踏入在线教育行业。但从今年年初开始,各机构激烈的价格战、空前的营销力度、对下单率的过度关注却让她开始怀疑,沉迷于“大招”、“秘籍”等短平快上课模式的在线教育行业,是否真的与教育的本质与初衷相符。如今她承认,她为自己的“理想主义”付出了代价。\n今年多项政策出台,在减负政策的推行、对在线教育广告投放的限制、学校假期托管的逐步实行与推广后,在线教育行业开始大撤退。\n王海最近也走访了一些教育行业资深人士,他们普遍认为,这次调控的决心非常大,因为政策的本质是促进消费和增加生育,那些因为教育培训增加的成本其实是没有必要的。\n\n难说再见\n肖夏离职后去了一家互联网大厂,入职几个月后,他适应良好。“互联网行业还比较好找工作,运营、市场、用户增长、设计、销售、产品技术这些,很多工作都是通用的。总有招人的地方”。\n还有不少被辞退的教育从业者,转行去了游戏公司、外卖公司、短视频公司,很多人都提到,以后不再做教育了。\n李倩也是不回来的一员。她给自己放了两个月假,终于能从充满压力的续报业绩中抽离出来放松放松,之后“也许会去考编”。\n在线教育机构的员工们除了授课之外,还具有很强的销售性质,承受着较大的业绩压力,这也是他们产生离开在线教育行业念头的原因之一。\n与普通员工相比,影响更大的是教研和培训教师群体。肖夏之前所在的公司,培训教师数量多达几万名,远比其他员工多。\n林冬之前在新东方、朴新教育等校外培训机构担任讲师,从业10多年。2019年自己单干,做个体培训。对这个行业,她的看法也并不乐观,如果做不下去了,大不了出资料、出书,大不了转行,大不了在家教孩子,反正孩子的一对一课程费也贵,教的话,她就赚钱。\n即使没有被裁员的人,压力也在增加。在新东方担任带班助教的杨途,受到的影响体现在每个细节中,“现在不允许在班级群内发布每天打卡的作业和任务,也不允许说考试、测试一类词,只能说练习”。\n据记者了解,近日,新东方对讲师和助教进行了新一轮培训,设立了对外红线,其中包含5大类与885个关键词,重点强调要避免提到“最”、“一”、“首”、“极”等违反广告法、涉嫌虚假宣传的词汇,“优先入学”、“保过”等涉及升学政策的词汇,“真题”、“模考”、“期末考”、“弯道超车”等考试相关类词汇,“大赛”、“杯赛”、“比赛”、“强基计划”等赛事相关类词汇,以及“提分”、“焦虑”、“痛点”、“惰性”、“高分”等带有情绪煽动性质的词汇。一时间,在线教育机构曾频繁使用的宣传话术,几乎全部成为了无法触碰的雷区。\n双减政策给这群投身教培行业的年轻人的生活,带来了一场地震,推动他们面临或主动、或被动的事业剧变,而奇妙的是,他们对双减政策都抱着极其赞同的正面态度。李倩认为,经过这几次的政策变化,教培行业越来越趋于规范化,是好事。林冬也觉得,行业整顿并不是一件坏事,“总要有一个开头”。\n\n未来何处\n“职业教育”。被问到是否还会再看教育投资时,一位此前专注教育的投资人给出了这样四个字。不过,记者追问职业教育能否接住此前在线教育的盘子时,这位投资人拒绝了,“没啥好说的了。”另一位投资人则告诉记者,早就不关注这个行业了。\n也有人正兴高采烈。一家做考研培训教育的机构发出招聘信息,说前景一片大好。不过记者进一步询问时,对方没有再回应。\n教辅培训被限制后,面向中小学的素质教育和面向成年人的职业教育,成为救命稻草。7月28日,猿辅导宣布做素质教育,上线“南瓜科学”。好未来旗下成人业务板块“轻舟”,已经整合了考研、语培、留学等多项业务。高途公司官网称,高途专注于成人教育。字节跳动旗下的瓜瓜龙也上线了素质教育产品,其美术AI系统课已经上线,此外还有编程课程。字节旗下的学浪平台也推出面向成年人的职业教育课程。\n肖夏告诉经济观察报,双减政策落地之前,一些教育公司的战略部天天在思考能转型做哪些项目。但是,“这个事情也不是战略部能解决的”,在互联网进入存量市场的当下,“他们就当是再次创业了”。\n转型有一个最直接的问题,就是市场空间的缩小。之前的行业认知是,K12在线教育有万亿规模,职业教育和素质教育规模为千亿。对于不能帮助提升孩子成绩的素质教育,家长付费意愿远远没有K12高。“我们这些机构配不上我们的客户了,我们公司也配不上我们的高管和干部了。”张邦鑫略显悲壮的说道。\n不过,即使猿辅导、作业帮等之前估值上百亿美元的公司,也转型不易。他们积累的绝大多数用户都是小学生,但是,“小学生四年级之后,面临小升初问题,很少再在素质教育上下功夫。在这种情况下,学生们对素质教育的需求就会更弱一些。”一位不愿具名的业内人士说。\n高途公司官网已经挂上了成人教育的标签,现在布局实用英语、日语、会计、公务员、教师、事业单位、金融、管理、医疗考试、财商、考研、四六级和雅思等细分赛道。高途在2016年时,曾差点“死掉”,陈向东说,如果这一次的改革和变革能够真正到位,那么账上的现金足够活3年到5年。但新赛道也竞争激烈。过去2个月里,不断有职业教育、教育科技公司等,拿到融资。\n“以后,教育市场会逐步由国家主导的一些机构或非营利性组织或学校来提供配套的课外服务。”王海判断,之后,职业教育和素质教育也还有空间。\n日暮酒醒人已远,满天风雨下西楼。无论怎样,那个1年融资3轮,5年赴美上市的狂飙突进的时代,过去了。","news_type":1,"symbols_score_info":{"EDU":0.9,"GOTU":0.9,"TAL":0.9}},"isVote":1,"tweetType":1,"viewCount":3643,"authorTweetTopStatus":1,"verified":2,"comments":[],"imag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