To The Moon

While ETFs are known as a great way to get broad diversification in your portfolio at rock bottom prices, the latest industry trend goes decidedly in the opposite direction.ETFs targeting just a single stock have become all the rage lately. As I write this, 20 such ETFs have been launched in just the past two months with the potential for hundreds more coming down the line.The obvious question may be “why would somebody invest in a single stock ETF when they can just buy the stock?”