To The Moon

The survival and development of a company are based on profitability as the primary condition. There are two important indicators to understand profitability.The first is gross margin.Gross margin is a direct reflection of the relationship between a company's selling price and its cost of sales, and does not take into account other factors that may affect profitability, so this indicator is a more intuitive reflection of the competitiveness of the company's products.The second one is EBITDA.EBIT is used to measure the profitability of a company's main business, while EBITDA is used to measure the ability of a company to generate cash flow from its main business. More and more investors are focusing on EBIT and EBITDA instead of net income because it is simply a measure of net income, while