iPhone 15 Launch: "So-So" for Apple's Sales Outlook and Stock
@ShenGuang:
On the 12th of September, Apple Inc ( $Apple(AAPL)$ launched the iPhone 15 and its associated variants. While some media reports and die-hard Apple enthusiasts have been positive, it bears remembering that the smartphone market is a crowded space with significant global fragmentation and a myriad of varieties tailored for different budgets and utilization parameters. The contextualization of this device's release and what it could mean for the company's fortunes is in order. iPhone vs. Other Flagship Models Over the past few years, the company's iPhone family has seen two ascendant rivals: the Galaxy family by Samsung ($Samsung Electronics Co., Ltd.(SSNLF)$) and the Pixel family by Google (