Alphabet Q1 Earnings Preview: Gen AI Endeavors, Ads Demand & Cloud Growth in Focus
Maintaining broad appeal is key to retaining the scale advantages underlying the success of the firm’s search business. We’ll also look for any updates to the firm’s thinking around including generative AI in the search product and how it will sell ads against that service.An ongoing recovery in pricingHealthy user engagement continues to drive more ad spending across Search and Social with growth in the