阿里媽媽618期間爲店鋪引導新增購買用戶數增長超140%
美股研究社消息，據36氪報道，今日，$阿里巴巴(BABA)$ 副總裁家洛表示，今年618期間，阿里媽媽爲店鋪引導新增購買用戶數增長超過140%；相同預算花費下，需求智投的廣告引導成交量平均提升21%。
家洛稱，接下來，阿里媽媽將與天貓商家營銷中心聯合，通過統一策略、產品創新、平臺開放等，幫助商家實現數字化營銷和降本增效。
本文來源：美股研究社，轉載請註明版權
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