Apples AI strategy is to wait

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Karen333
2023-06-09

Apples AI strategy is to wait and see. once the technology has reached a level of maturity it will sweep in with an upgrade of Siri and other items. The ultimate stage of AI is to have a personal assistant that can do anything you ask - merging Siri with a future flawless AI will be exactly that.

Apple has often waited and not rushed products. Eg IPhone and Apple Watch and IPad. once it does join it swamps the market - it is now the biggest phone, watch and tablet seller in the world.

Apple Needs an AI Strategy, Not a New Headset

This past week, Apple did something that has me completely baffled.No, I’m not referring to the debu

Apple Needs an AI Strategy, Not a New Headset

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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1M40
·2023-06-09
Agreed
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- Dianawinner:
  Great response
  2023-06-10
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xKira
·2023-06-09
Liked!
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vbjvvbb
·2023-06-09
Okkkkkk
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yeo
·2023-06-09
K
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FTGR
·2023-06-09
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Tiger Lim
·2023-06-09
Good
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Tiger Wong
·2023-06-09
Good
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Alfano
·2023-06-09
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雨点尔
·2023-06-09
谢谢分享
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·2023-06-09
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The ultimate stage of AI is to have a personal assistant that can do anything you ask - merging Siri with a future flawless AI will be exactly that.\nApple has often waited and not rushed products. Eg IPhone and Apple Watch and IPad. once it does join it swamps the market - it is now the biggest phone, watch and tablet seller in the world.&nbsp;</body></html>","htmlText":"<html><head></head><body>Apples AI strategy is to wait and see. once the technology has reached a level of maturity it will sweep in with an upgrade of Siri and other items. The ultimate stage of AI is to have a personal assistant that can do anything you ask - merging Siri with a future flawless AI will be exactly that.\nApple has often waited and not rushed products. Eg IPhone and Apple Watch and IPad. once it does join it swamps the market - it is now the biggest phone, watch and tablet seller in the world.&nbsp;</body></html>","text":"Apples AI strategy is to wait and see. once the technology has reached a level of maturity it will sweep in with an upgrade of Siri and other items. The ultimate stage of AI is to have a personal assistant that can do anything you ask - merging Siri with a future flawless AI will be exactly that. Apple has often waited and not rushed products. Eg IPhone and Apple Watch and IPad. once it does join it swamps the market - it is now the biggest phone, watch and tablet seller in the world.","highlighted":2,"essential":1,"paper":1,"likeSize":17,"commentSize":11,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/185469501411456","repostId":2342373267,"repostType":2,"repost":{"id":"2342373267","weMediaInfo":{"introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"media_name":"Dow Jones","id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"pubTimestamp":1686297925,"share":"https://www.laohu8.com/m/news/2342373267?lang=&edition=full","pubTime":"2023-06-09 16:05","market":"us","language":"en","title":"Apple Needs an AI Strategy, Not a New Headset","url":"https://stock-news.laohu8.com/highlight/detail?id=2342373267","media":"Dow Jones","summary":"This past week, Apple did something that has me completely baffled.No, I’m not referring to the debu","content":"<html><head></head><body>This past week, Apple did something that has me completely baffled.No, I’m not referring to the debut of the Vision Pro, the company’s $3,499 virtual-reality headset, which won’t actually be available until sometime next year. (Though there are some baffling elements of that launch as well, which I’ll get to in a bit.)What I don’t understand is how Apple (ticker: AAPL) managed to deliver a more than two-hour keynote and not say the words “generative AI.”As someone who writes about this stuff every day, I can barely have a five-minute conversation with anyone in the technology business without it turning into a discussion of artificial intelligence and how it’s going to change the world.In just the past week alone, Intuit (INTU) announced a potentially game-changing AI strategy, Cisco Systems (CSCO) unveiled new AI features in its WebEx communications software, and Adobe (ADBE) disclosed plans to start charging companies who use Firefly, the company’s growing suite of generative AI tools.Now, to be clear, Apple has no need to aggressively promote its stock with overly excited predictions about AI. It’s the largest U.S. company by market value, at close to $3 trillion. The stock is up 37% year to date, and has recently traded at all-time highs. Also, Apple already uses artificial intelligence for some things, like predictive typing and auto-correct features, both of which got a brief mention at this past week’s keynote address. But what’s Apple’s larger AI strategy? Don’t they need one?Apple didn’t answer my request for comment on that topic.If you count other tech leaders in order of their market value, the next 15 or so have all laid out detailed plans to play the AI trend in one way or another: Microsoft (MSFT) and Alphabet (GOOGL) have chatbots and have unveiled plans to integrate AI features into most of their application software. Amazon.com (AMZN) is building AI tools for Amazon Web Services.Nvidia’s (NVDA) AI-friendly chips have propelled the stock to a 160% gain this year and a recent visit to the $1 trillion market-cap club. Then you’ve got Tesla (TSLA), Meta Platforms (META), Taiwan Semiconductor Manufacturing (TSM), Broadcom (AVGO), and Oracle (ORCL)—AI plays, one and all.Meanwhile, it has been nearly 12 years since Apple launched Siri, the company’s virtual assistant. But its growth seems stunted. Since Siri is integrated into my phone, I can ask it to do some useful things while I drive, like “call Steve” or “text Tim.” But it’s not a great option if you need to generate code or draft documents—all things now offered by ChatGPT, Bing, and Bard.Maybe this is complicated by Apple’s longstanding search relationship with Google, which pays billions to Apple every year to remain as the iPhone’s default search provider. Or maybe the company has been too distracted by the Vision Pro launch. Or maybe Apple has something brilliant coming that has yet to launch or leak.But if Apple doesn’t lay out an AI strategy soon, investors are going to get nervous that Apple is missing out on the greatest technological advance since...the iPhone.OK, let’s come back to the Vision Pro for a moment. As has been widely discussed, the price was higher than Wall Street expected, and the launch date further out than anticipated. Even Wedbush Securities’ Dan Ives, maybe the Street’s biggest Apple bull, thinks the company will sell only 150,000 units in the first year, and then one million in the second year once it lowers the price.Either way, it’s not enough. Apple is generating about $400 billion in annual revenue. To be material—let’s say a 5% revenue boost—it would need to sell $20 billion a year in Vision Pro hardware. At the current price, that would be a little under six million units. The 2022 market for virtual- and augmented-reality headsets was a little under $8 billion. Even if the market doubled and Apple took all of it—driving market leader Meta’s Quest unit out of business—it still wouldn’t be enough to move the needle in the long term. Apple is playing a long, long game here.Many people who had a chance to try out the device—and I have not—seemed wowed by the experience. But as others have noted, there is simply no “killer app” for the Vision Pro. And you have to wonder if developers might be better off creating new apps for the iPhone, where more than 200 million units will likely be sold in the current fiscal year. Also, why didn’t we see Tim Cook try it on?One final observation: This doesn’t feel like an all-day device. As I sit here typing on my MacBook Air, my iPhone is next to me and my Apple Watch is on my wrist. Aside from when I’m sleeping, at least two, and generally three, Apple devices are always nearby. They are indispensable for me and many others. But the Vision Pro just feels like a beautifully engineered solution in search of a problem. Aside from Meta’s far cheaper Quest headsets, there are few success stories in this space.And Apple has failed to overcome the most obvious problem: The requirement to wear what are essentially ski goggles.Would you ever wear this thing outside? That would be a bad idea—do you remember what happened to people who wore Google Glass in public? Bars banned them; they tended to spur fights. I am reminded of the 3-D television era, which promised a slew of new experiences. But they never caught on. Anyone need a pair of 3-D glasses? Didn’t think so.</body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Needs an AI Strategy, Not a New Headset</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Needs an AI Strategy, Not a New Headset\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\nDow Jones \n2023-06-09 16:05\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body>This past week, Apple did something that has me completely baffled.No, I’m not referring to the debut of the Vision Pro, the company’s $3,499 virtual-reality headset, which won’t actually be available until sometime next year. (Though there are some baffling elements of that launch as well, which I’ll get to in a bit.)What I don’t understand is how Apple (ticker: AAPL) managed to deliver a more than two-hour keynote and not say the words “generative AI.”As someone who writes about this stuff every day, I can barely have a five-minute conversation with anyone in the technology business without it turning into a discussion of artificial intelligence and how it’s going to change the world.In just the past week alone, Intuit (INTU) announced a potentially game-changing AI strategy, Cisco Systems (CSCO) unveiled new AI features in its WebEx communications software, and Adobe (ADBE) disclosed plans to start charging companies who use Firefly, the company’s growing suite of generative AI tools.Now, to be clear, Apple has no need to aggressively promote its stock with overly excited predictions about AI. It’s the largest U.S. company by market value, at close to $3 trillion. The stock is up 37% year to date, and has recently traded at all-time highs. Also, Apple already uses artificial intelligence for some things, like predictive typing and auto-correct features, both of which got a brief mention at this past week’s keynote address. But what’s Apple’s larger AI strategy? Don’t they need one?Apple didn’t answer my request for comment on that topic.If you count other tech leaders in order of their market value, the next 15 or so have all laid out detailed plans to play the AI trend in one way or another: Microsoft (MSFT) and Alphabet (GOOGL) have chatbots and have unveiled plans to integrate AI features into most of their application software. Amazon.com (AMZN) is building AI tools for Amazon Web Services.Nvidia’s (NVDA) AI-friendly chips have propelled the stock to a 160% gain this year and a recent visit to the $1 trillion market-cap club. Then you’ve got Tesla (TSLA), Meta Platforms (META), Taiwan Semiconductor Manufacturing (TSM), Broadcom (AVGO), and Oracle (ORCL)—AI plays, one and all.Meanwhile, it has been nearly 12 years since Apple launched Siri, the company’s virtual assistant. But its growth seems stunted. Since Siri is integrated into my phone, I can ask it to do some useful things while I drive, like “call Steve” or “text Tim.” But it’s not a great option if you need to generate code or draft documents—all things now offered by ChatGPT, Bing, and Bard.Maybe this is complicated by Apple’s longstanding search relationship with Google, which pays billions to Apple every year to remain as the iPhone’s default search provider. Or maybe the company has been too distracted by the Vision Pro launch. Or maybe Apple has something brilliant coming that has yet to launch or leak.But if Apple doesn’t lay out an AI strategy soon, investors are going to get nervous that Apple is missing out on the greatest technological advance since...the iPhone.OK, let’s come back to the Vision Pro for a moment. As has been widely discussed, the price was higher than Wall Street expected, and the launch date further out than anticipated. Even Wedbush Securities’ Dan Ives, maybe the Street’s biggest Apple bull, thinks the company will sell only 150,000 units in the first year, and then one million in the second year once it lowers the price.Either way, it’s not enough. Apple is generating about $400 billion in annual revenue. To be material—let’s say a 5% revenue boost—it would need to sell $20 billion a year in Vision Pro hardware. At the current price, that would be a little under six million units. The 2022 market for virtual- and augmented-reality headsets was a little under $8 billion. Even if the market doubled and Apple took all of it—driving market leader Meta’s Quest unit out of business—it still wouldn’t be enough to move the needle in the long term. Apple is playing a long, long game here.Many people who had a chance to try out the device—and I have not—seemed wowed by the experience. But as others have noted, there is simply no “killer app” for the Vision Pro. And you have to wonder if developers might be better off creating new apps for the iPhone, where more than 200 million units will likely be sold in the current fiscal year. Also, why didn’t we see Tim Cook try it on?One final observation: This doesn’t feel like an all-day device. As I sit here typing on my MacBook Air, my iPhone is next to me and my Apple Watch is on my wrist. Aside from when I’m sleeping, at least two, and generally three, Apple devices are always nearby. They are indispensable for me and many others. But the Vision Pro just feels like a beautifully engineered solution in search of a problem. Aside from Meta’s far cheaper Quest headsets, there are few success stories in this space.And Apple has failed to overcome the most obvious problem: The requirement to wear what are essentially ski goggles.Would you ever wear this thing outside? That would be a bad idea—do you remember what happened to people who wore Google Glass in public? Bars banned them; they tended to spur fights. I am reminded of the 3-D television era, which promised a slew of new experiences. But they never caught on. Anyone need a pair of 3-D glasses? Didn’t think so.</body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0541501648.USD":"ALLSPRING EMERGING MARKETS EQUITY \"A\" (USD) ACC","IE00BLSP4452.SGD":"Legg Mason ClearBridge - Tactical Dividend Income A Mdis SGD-H Plus","LU1815336760.USD":"THREADNEEDLE (LUX) GLOBAL TECHNOLOGY \"AUP\" (USD) INC","BK4567":"ESG概念","LU0943347566.SGD":"安联收益及增长平衡基金AM H2-SGD","LU0557290698.USD":"施罗德环球可持续增长基金","LU0234570918.USD":"高盛全球核心股票组合Acc Close","BK4533":"AQR资本管理(全球第二大对冲基金)","LU1988902786.USD":"FULLERTON LUX FUNDS GLOBAL ABSOLUTE ALPHA \"I\" (USD) ACC","BK4525":"远程办公概念","IE00BJJMRX11.SGD":"Janus Henderson Balanced A Acc SGD","LU0456855351.SGD":"JPMorgan Funds - Global Equity A (acc) SGD","LU0823411888.USD":"法巴消费创新基金 Cap","LU2023251221.USD":"ALLIANZ GLOBAL SUSTAINABILITY \"AM\" (USD) INC","IE00B7SZLL34.SGD":"Legg Mason ClearBridge - Value A Acc SGD-H","LU2237443382.USD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A MIncA USD","BK4220":"综合零售","BK4577":"网络游戏","BK4527":"明星科技股","LU0056508442.USD":"贝莱德世界科技基金A2","BK4538":"云计算","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","BK4077":"互动媒体与服务","AAPL":"苹果","BK4550":"红杉资本持仓","LU0353189680.USD":"富国美国全盘成长基金Cl A Acc","LU2249611893.SGD":"BNP PARIBAS ENERGY TRANSITION \"CRH\" (SGD) ACC","IE00BSNM7G36.USD":"NEUBERGER BERMAN SYSTEMATIC GLOBAL SUSTAINABLE VALUE \"A\" (USD) ACC","BK4551":"寇图资本持仓","LU2264538146.SGD":"Fullerton Lux Funds - Global Absolute Alpha A Acc SGD","IE00B19Z9Z06.USD":"Legg Mason ClearBridge - US Aggressive Growth A Acc USD","BK4505":"高瓴资本持仓","LU1430594728.SGD":"Eastspring Investments - Global Low Volatility Equity AS SGD","LU0979878070.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"A\" (USD) ACC","LU0198837287.USD":"UBS (LUX) EQUITY SICAV - USA GROWTH \"P\" (USD) ACC","IE0002270589.USD":"LEGG MASON CLEARBRIDGE VALUE \"A\" (USD) INC","LU0316494557.USD":"FRANKLIN GLOBAL FUNDAMENTAL STRATEGIES \"A\" ACC","LU0289961442.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (SGD) ACC","LU1861215975.USD":"贝莱德新一代科技基金 A2","LU2089283258.USD":"安联环球可持续基金Cl AM Dis","LU1244550577.SGD":"FTIF - Franklin Global Multi-Asset Income A (Mdis) SGD-H1","LU1548497426.USD":"安联环球人工智能AT Acc","LU0211327993.USD":"TEMPLETON GLOBAL EQUITY INCOME \"A\" (USD) ACC","LU1718418525.SGD":"JPMorgan Investment Funds - Global Select Equity A (acc) SGD","LU0354030511.USD":"ALLSPRING U.S. LARGE CAP GROWTH \"I\" (USD) ACC","LU1074936037.SGD":"JPMorgan Funds - US Value A (acc) SGD","LU0149725797.USD":"汇丰美国股市经济规模基金","LU0878866978.SGD":"First Eagle Amundi International AHS-QD SGD-H","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC"},"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2342373267","content_text":"This past week, Apple did something that has me completely baffled.No, I’m not referring to the debut of the Vision Pro, the company’s $3,499 virtual-reality headset, which won’t actually be available until sometime next year. (Though there are some baffling elements of that launch as well, which I’ll get to in a bit.)What I don’t understand is how Apple (ticker: AAPL) managed to deliver a more than two-hour keynote and not say the words “generative AI.”As someone who writes about this stuff every day, I can barely have a five-minute conversation with anyone in the technology business without it turning into a discussion of artificial intelligence and how it’s going to change the world.In just the past week alone, Intuit (INTU) announced a potentially game-changing AI strategy, Cisco Systems (CSCO) unveiled new AI features in its WebEx communications software, and Adobe (ADBE) disclosed plans to start charging companies who use Firefly, the company’s growing suite of generative AI tools.Now, to be clear, Apple has no need to aggressively promote its stock with overly excited predictions about AI. It’s the largest U.S. company by market value, at close to $3 trillion. The stock is up 37% year to date, and has recently traded at all-time highs. Also, Apple already uses artificial intelligence for some things, like predictive typing and auto-correct features, both of which got a brief mention at this past week’s keynote address. But what’s Apple’s larger AI strategy? Don’t they need one?Apple didn’t answer my request for comment on that topic.If you count other tech leaders in order of their market value, the next 15 or so have all laid out detailed plans to play the AI trend in one way or another: Microsoft (MSFT) and Alphabet (GOOGL) have chatbots and have unveiled plans to integrate AI features into most of their application software. Amazon.com (AMZN) is building AI tools for Amazon Web Services.Nvidia’s (NVDA) AI-friendly chips have propelled the stock to a 160% gain this year and a recent visit to the $1 trillion market-cap club. Then you’ve got Tesla (TSLA), Meta Platforms (META), Taiwan Semiconductor Manufacturing (TSM), Broadcom (AVGO), and Oracle (ORCL)—AI plays, one and all.Meanwhile, it has been nearly 12 years since Apple launched Siri, the company’s virtual assistant. But its growth seems stunted. Since Siri is integrated into my phone, I can ask it to do some useful things while I drive, like “call Steve” or “text Tim.” But it’s not a great option if you need to generate code or draft documents—all things now offered by ChatGPT, Bing, and Bard.Maybe this is complicated by Apple’s longstanding search relationship with Google, which pays billions to Apple every year to remain as the iPhone’s default search provider. Or maybe the company has been too distracted by the Vision Pro launch. Or maybe Apple has something brilliant coming that has yet to launch or leak.But if Apple doesn’t lay out an AI strategy soon, investors are going to get nervous that Apple is missing out on the greatest technological advance since...the iPhone.OK, let’s come back to the Vision Pro for a moment. As has been widely discussed, the price was higher than Wall Street expected, and the launch date further out than anticipated. Even Wedbush Securities’ Dan Ives, maybe the Street’s biggest Apple bull, thinks the company will sell only 150,000 units in the first year, and then one million in the second year once it lowers the price.Either way, it’s not enough. Apple is generating about $400 billion in annual revenue. To be material—let’s say a 5% revenue boost—it would need to sell $20 billion a year in Vision Pro hardware. At the current price, that would be a little under six million units. The 2022 market for virtual- and augmented-reality headsets was a little under $8 billion. Even if the market doubled and Apple took all of it—driving market leader Meta’s Quest unit out of business—it still wouldn’t be enough to move the needle in the long term. Apple is playing a long, long game here.Many people who had a chance to try out the device—and I have not—seemed wowed by the experience. But as others have noted, there is simply no “killer app” for the Vision Pro. And you have to wonder if developers might be better off creating new apps for the iPhone, where more than 200 million units will likely be sold in the current fiscal year. Also, why didn’t we see Tim Cook try it on?One final observation: This doesn’t feel like an all-day device. As I sit here typing on my MacBook Air, my iPhone is next to me and my Apple Watch is on my wrist. Aside from when I’m sleeping, at least two, and generally three, Apple devices are always nearby. They are indispensable for me and many others. But the Vision Pro just feels like a beautifully engineered solution in search of a problem. Aside from Meta’s far cheaper Quest headsets, there are few success stories in this space.And Apple has failed to overcome the most obvious problem: The requirement to wear what are essentially ski goggles.Would you ever wear this thing outside? That would be a bad idea—do you remember what happened to people who wore Google Glass in public? Bars banned them; they tended to spur fights. I am reminded of the 3-D television era, which promised a slew of new experiences. But they never caught on. Anyone need a pair of 3-D glasses? 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