Apples AI strategy is to wait and see. once the technology has reached a level of maturity it will sweep in with an upgrade of Siri and other items. The ultimate stage of AI is to have a personal assistant that can do anything you ask - merging Siri with a future flawless AI will be exactly that.
Apple has often waited and not rushed products. Eg IPhone and Apple Watch and IPad. once it does join it swamps the market - it is now the biggest phone, watch and tablet seller in the world.
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