$Apple(AAPL)$ price of its Pro models by $100 or $200 after keeping pricing consistent in recent years. A pricing uplift could benefit margins and help Apple continue to drive its users toward higher-priced configurations, though given economic pressures, there is also some risk associated with boosting prices for devices that are already expensive.
On the timing front, analysts wonder if Apple is suffering from production delays on the iPhone 15 Pro Max. Investors may be disappointed if Apple has to push back the release of its highest-end model, though some analysts in the past have been confident about Apple's ability to retain demand even in the face of supply-chain delays.
Read:Waiting for the iPhone 15? You might have to hold out longer than you think
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Failure to create a new blockbuster product before the current one runs dry is a trillion dollar mistake for Apple. Investors should learn the lesson from Intel.
Like Intel, Apple is an one pony trick company. Intel grew steadily from the 80' to 2000 then it hit the wall.
apple is finally more than 2 percent down for the day...more than todays all time low
The next short term support is $171.56…
Every stock is down. There is no where to hide at this point.
Broke down strong technical support at 172.3 ominous signs!!!!!! Sell