Will higher theme park prices drive $DIS up or not?
Disney has raised theme park prices, with annual passes at Walt Disney World increasing by $30 to $50 and parking fees going up by $5. At Disneyland, ticket prices rose by $5 to $65, and annual passes increased by 3.1% to 21.5%.
Despite the price hikes, Disney plans to improve the guest experience by reintroducing all-day park hopper access and adding new rides. The move follows Disney's $60 billion investment plan for its theme parks.
$Walt Disney(DIS)$ stock price is sluggish since the company announces $60 billion investment plan for its theme parks.
Analysts remain cautious about the impact on demand and margins amid inflation. Disney's parks business, crucial to its revenue, beat expectations with $8.33 billion in the latest quarter.
Will the price hike offset the negative impacts brought by $60 bln investment plan?
Or will less tourists choose Disney theme park with higher price?
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