TSLA Robotaxis: Musk's BEST Marketing Ploy !
Downgrade and Next.
I refer to my post on $Tesla Motors(TSLA)$ being downgraded (click here ! to read) and all the negative presses that it has received in recent days.
Apparently, Tesla fans and speculators have thrown caution to the wind and re-embraced the stock as US market sentiments, remained mixed & flatlined on Mon, 08 Apr 2024.
All the while waiting for US’s March 2024 inflation data to be released.
Monday’s closing:
The car maker closed up +4.90% to $172.98 per share.
This came about as investors lapped up CEO musk’s latest proclamation that Tesla would debut its long-awaited robotaxi on 08 Aug 2024.
Coincidence ?
Four days after Mr musk 05 Apr 2024 tweet about robotaxis unveiling, Tesla decided to settle out-of-court a 2018 lawsuit over the death of an Apple engineer, inextricably linked to Tesla’s Full Self Driving (FSD) “capability”. (see below)
Coincidence?
Reuters had an in-depth account of the accident.
A recommended read for long-term Tesla investors.
Here’s the skinny:
Accidental death took place in 2018.
Allegation: victim - Walter Huang’s 2017 Model X’s autopilot steered and crashed the EV into a highway barrier, burst into flame, killing the victim.
The case has been set for trial in San Jose on the week of 18 Mar 2024.
This follows 2 previous California trials over Tesla’s autopilot.
In the previous trials, Tesla won by arguing the drivers did not heed instructions to maintain attention while on “autopilot”.
The difference this time, Huang’s lawyers have testimony from Tesla witnesses indicating Tesla never studied how quickly & effectively drivers could take control, if autopilot accidentally steers towards an obstacle.
One witness testified that Tesla waited until May 2021 to add a new system that monitors drivers' attentiveness.
The add-on was first considered back in 2019, 3 years before it was eventually delivered.
There were at least 1,000 “known” crashes reported, of which 23 resulted in death.
Despite marketing features as Autopilot and Full Self-Driving (FSD), Tesla has never achieved Musk's oft-stated ambition of producing autonomous vehicles that require no human intervention.
Tesla’s FSD is at best Level 2 ready, while a truly autonomous EV should be at Level 6.
Autopilot Lawsuits and Safety Concerns.
Tesla faces many lawsuits from crashes where Autopilot might have been involved.
US safety regulators are investigating hundreds of crashes potentially linked to Autopilot.
Despite these concerns, Tesla latest offering is a free trial of their advanced driver-assistance system, FSD.
Who does not like a “freebie”, I supposed.
Tesla Settles.
Tesla reached a settlement 9 days before the trial commences.
A public trial could further damage its reputation, especially now when Mr musk has announced the big “robotaxis” reveal.
The settlement amount paid was not revealed.
Perhaps most lamentable is that all sordid details pertaining to Telsa’s FSD will forever be buried, along with the settlement monies paid.
This is in stark contrast to Mr musk’s 21 May 2022 publicity stun where he tweeted that Tesla will never settle, even if it meant losing. (see above)
In less than 2 years, he backtracked yet again. Then again, what’s new?
Honesty and transparency were never part of his DNA makeup.
My viewpoints: (mine & mine only)
The man is a mastermind when it comes to seeking attention for himself and Tesla.
He understands the Marketing principal of “there is no such thing as bad publicity”, to a “T”.
In the midst of much negativity swirling around Tesla, he was able to turn things around quickly with (just) an announcement and get his fans all worked up.
I still believe that on 23 Apr 2024, there will be one more correction when its full Q1 2024 earnings are unveiled.
Any more tricks up his sleeves, when the time comes?
I cannot but help wonder if Mr musk is indeed the Pied Piper of Hamelin from our childhood fairy tales ?.
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