To The Moon

I've just updated my "Why We Own Them" paper.

It contains a short synopsys for each of the 12 companies in the portfolio.

1. $Visa(V)$

FCF ROC: 29%

FCF Growth: 12%

Visa is a global leader in digital payments, providing electronic transfers through their extensive network to consumers, businesses and governments. Historic growth has been driven by the shift from cash to digital payments and expanding global commerce. Their competitive strengths include its extensive network, brand recognition and technological innovation.

2. $MasterCard(MA)$

FCF ROC: 44%

FCF Growth: 17%

Mastercard, a major player in global payments processing, offers credit, debit and prepaid cards, along with digital payment solutions to consumers and businesses worldwide. Like Visa, growth has been driven by the shift from cash to digital payments and expanding global commerce. Mastercard's extensive network, strong brand and advanced security measures offer a significant competitive edge.

3. $Fair Isaac(FICO)$

FCF ROC: 38%

FCF Growth: 24%

FICO sells software analytics and their widely used FICO credit scores, to businesses and consumers. Growth has been driven by the increasing reliance on data-driven decision-making in credit and fraud detection. FICO's competitive advantages include its proprietary algorithms, extensive data partnerships and brand recognition. Future growth prospects are strong, with expanding applications of AI in financial services and other industries.

4. $MSCI Inc(MSCI)$

FCF ROC: 31%

FCF Growth: 18%

MSCI sells investment decision support tools, including indices, portfolio risk and performance analytics, to institutional investors globally. Growth has been driven by the increasing adoption of its indices for benchmarking and passive investment products like ETFs. MSCI's strong brand reputation, comprehensive data and analytics capabilities give it its competitive advantage.

https://longeq.com/wp-content/uploads/2024/06/Long-Equity-Why-We-Own-Them.pdf