Target Completes the Retail Picture
There are a few earnings reports each quarter that give a view of what the overall economic landscape looks like. This week, we heard from $Target(TGT)$ , rounding out this earnings season's most important retail reports.
But first, it was another strong week on Wall Street, helped by Fed Chair Jerome Powell’s speech in Jackson Hole, WY that indicated short-term rate cuts are coming soon. And the market loves lower rates.
Is the Consumer All Right?
Target’s earnings report showed a 2.0% increase in same-store sales and a 3% increase in traffic (customer spending less per visit). The result was revenue rising 2.6% to $25.0 billion. These weren’t great numbers, but Target has seen sales fall after a pandemic boom, so they were welcome by the market.
This follows a 4.2% increase in comparable sales at Walmart in the most recent fiscal quarter and a 4.8% increase in sales overall.
Based on Target and $Wal-Mart(WMT)$ , it seems the consumer is all right. But they don’t tell the whole story.
$Home Depot(HD)$ reported a 3.3% drop in same-store sales in the most recent quarter and sales have been dropping since the end of 2022. Management has blamed fewer large home improvement projects on the drop in sales.
At $Best Buy(BBY)$ , same-store sales were down 6.1% last quarter and management expects sales to be flat to down 3% for the fiscal year.
If you look at consumer spending based on Target and Walmart’s reports you may think the consumer is all right.
But if you look at Home Depot and Best Buy, which are much more discretionary spend locations, the consumer is clearly pulling back.
Here’s what I think is happening right now:
Inflation has led to essentials eating up more of consumers’ budgets.
Consumers are trading down where possible.
The pandemic stimulus has run out!
The Fed is likely to respond by lowering interest rates. Will that cause consumers to spend more on home improvement projects? Will companies hire more if rates are lower? Will new businesses form?
It’s possible, but I think this is likely to be more of a mild recession as consumers and businesses continue to normalize spending coming out of the pandemic.
From an investment perspective, I think the slow growth in consumer spending means we need to look for values in the market rather than paying up for growth. Even a shallow recession will lead to lower growth projections, which will hit high growth stocks hardest.
https://asymmetric-investing.beehiiv.com/p/retail-in-q2-2024
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