I run using China brands. Chea

2
Comment
Favorite

neo26000
04-01 07:37

I run using China brands. Cheap and good. [Happy]

Nike Forecasts Surprise Sales Drop as China Weakness Hurts Turnaround Efforts

$Nike(NKE)$'s forecast of a surprise drop in fourth-quarter sales on Tuesday sent its shares down more than 9% in extended trading, as persistent weakness in China and slow progress in clearing older...

Nike Forecasts Surprise Sales Drop as China Weakness Hurts Turnaround Efforts

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Report

Comment

Top
Latest

No comments yet

Most Discussed

{"i18n":{"language":"en_US"},"data":{"magic":2,"id":548765103022520,"tweetId":"548765103022520","gmtCreate":1775000269208,"gmtModify":1775000273154,"author":{"id":4131703342800552,"idStr":"4131703342800552","authorId":4131703342800552,"authorIdStr":"4131703342800552","name":"neo26000","avatar":"https://community-static.tradeup.com/news/11d50ec0d6202770a8629aa7f06a5d4f","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":12,"crmLevelSwitch":1,"currentWearingBadge":{"badgeId":"9427a906234c4b18a82ec3d7730b7fa8-1","templateUuid":"9427a906234c4b18a82ec3d7730b7fa8","name":"Star Contributor","description":"Published at least 3 PICK posts (or 10 IDEA posts) and, within the past 30 days, posted at least 1 PICK post (or 4 IDEA posts) and 1 comment","bigImgUrl":"https://community-static.tradeup.com/news/1866dcf97a73be1c330f85862546aedc","smallImgUrl":"https://community-static.tradeup.com/news/4f5c5fa8e2c7683bb5a7fce8753ee456","redirectLinkEnabled":1,"redirectLink":"https://ttm.financial/activity/market/2023/star-contributors/","hasAllocated":1,"isWearing":1,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2024.11.08","individualDisplayEnabled":0},"individualDisplayBadges":[],"fanSize":261,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"title":"","html":"<html><head></head><body><p>I run using China brands. Cheap and good.&nbsp;<span>[Happy]&nbsp;</span>&nbsp;</p></body></html>","htmlText":"<html><head></head><body><p>I run using China brands. Cheap and good.&nbsp;<span>[Happy]&nbsp;</span>&nbsp;</p></body></html>","text":"I run using China brands. Cheap and good. [Happy]","highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/548765103022520","repostId":2624853033,"repostType":2,"repost":{"id":"2624853033","kind":"highlight","weMediaInfo":{"introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"media_name":"Reuters","id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"pubTimestamp":1774999531,"share":"https://ttm.financial/m/news/2624853033?lang=en_US&edition=fundamental","pubTime":"2026-04-01 07:25","market":"us","language":"en","title":"Nike Forecasts Surprise Sales Drop as China Weakness Hurts Turnaround Efforts","url":"https://stock-news.laohu8.com/highlight/detail?id=2624853033","media":"Reuters","summary":"$Nike(NKE)$'s forecast of a surprise drop in fourth-quarter sales on Tuesday sent its shares down more than 9% in extended trading, as persistent weakness in China and slow progress in clearing older...","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/NKE\">Nike</a>&#39;s forecast of a surprise drop in fourth-quarter sales on Tuesday sent its shares down about 9% in extended trading, as persistent weakness in China and slow progress in clearing older inventory hamper turnaround efforts.</p><p class=\"t-img-caption\"><img src=\"https://community-static.tradeup.com/news/b5c3be3d5658dbe3cbd47b43dd2f2bef\" tg-width=\"848\" tg-height=\"617\"/></p><p>Under CEO Elliott Hill, Nike has pulled back promotions, stepped up product innovation and refocused on core franchises like running, as it tries to reset the business after years of excess inventory and uneven demand across North America and China.</p><p>But those efforts have yet to bear fruit as CFO Matt Friend projected a 2% to 4% drop in current-quarter sales, compared with Wall Street estimates of a 1.9% rise, according to data compiled by LSEG.</p><p>In China, where operational missteps have collided with fierce domestic competition, Nike&#39;s sales fell 10%. They are expected to fall 20% in the fourth quarter, Friend said on a post-earnings call with analysts, citing volatility from rising oil prices and ongoing fighting in the Middle East.</p><p>The company has struggled in its second-largest market, which accounts for 15% of annual sales, due to weaker product assortments, while slower innovation has led to share losses to local competitors Anta and Li Ning.</p><p>Friend also said Nike expects to end the fourth quarter with excess inventory.</p><p>REVENUE COMES IN FLAT</p><p>The sportswear retailer&#39;s revenue was flat at $11.28 billion in the third quarter ended February 28, but came in above analysts&#39; average estimate of a 0.3% drop to $11.24 billion, according to data compiled by LSEG.</p><p>CEO Hill said on the earnings call that &#34;the work is not finished,&#34; adding that his team is &#34;moving with focus and urgency.&#34;</p><p>Bright spots in an uneven quarter included wholesale revenue, which jumped 5% to $6.5 billion, helped by stable sales in North America. Direct-to-customer sales, though, fell 4%, dragged by muted demand in Europe and China.</p><p>Nike earned 35 cents per share in the quarter, beating estimates of 28 cents.</p><p>&#34;For what it&#39;s worth, the U.S. has been the area Nike has been performing best in our visibility and, as such, a dent to American consumer confidence would blunt Nike&#39;s recovery efforts,&#34; said Drake MacFarlane, analyst at M Science.</p><p>The company&#39;s gross profit margin contracted for a sixth straight quarter, falling 130 basis points to 40.2%, mainly due to tariffs.</p><p>Hill, a longtime Nike veteran, has been given a long leash by investors, who have lauded his efforts to return the company to its sports-centered roots.</p><p>But as Hill admitted on Tuesday&#39;s call that Nike&#39;s turnaround is taking longer than expected, &#34;the weak stock price suggests that a lot of investors have already lost confidence&#34; in him, Morningstar analyst David Swartz said.</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Nike Forecasts Surprise Sales Drop as China Weakness Hurts Turnaround Efforts</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNike Forecasts Surprise Sales Drop as China Weakness Hurts Turnaround Efforts\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1032215980\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time\">2026-04-01 07:25</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p><a href=\"https://laohu8.com/S/NKE\">Nike</a>&#39;s forecast of a surprise drop in fourth-quarter sales on Tuesday sent its shares down about 9% in extended trading, as persistent weakness in China and slow progress in clearing older inventory hamper turnaround efforts.</p><p class=\"t-img-caption\"><img src=\"https://community-static.tradeup.com/news/b5c3be3d5658dbe3cbd47b43dd2f2bef\" tg-width=\"848\" tg-height=\"617\"/></p><p>Under CEO Elliott Hill, Nike has pulled back promotions, stepped up product innovation and refocused on core franchises like running, as it tries to reset the business after years of excess inventory and uneven demand across North America and China.</p><p>But those efforts have yet to bear fruit as CFO Matt Friend projected a 2% to 4% drop in current-quarter sales, compared with Wall Street estimates of a 1.9% rise, according to data compiled by LSEG.</p><p>In China, where operational missteps have collided with fierce domestic competition, Nike&#39;s sales fell 10%. They are expected to fall 20% in the fourth quarter, Friend said on a post-earnings call with analysts, citing volatility from rising oil prices and ongoing fighting in the Middle East.</p><p>The company has struggled in its second-largest market, which accounts for 15% of annual sales, due to weaker product assortments, while slower innovation has led to share losses to local competitors Anta and Li Ning.</p><p>Friend also said Nike expects to end the fourth quarter with excess inventory.</p><p>REVENUE COMES IN FLAT</p><p>The sportswear retailer&#39;s revenue was flat at $11.28 billion in the third quarter ended February 28, but came in above analysts&#39; average estimate of a 0.3% drop to $11.24 billion, according to data compiled by LSEG.</p><p>CEO Hill said on the earnings call that &#34;the work is not finished,&#34; adding that his team is &#34;moving with focus and urgency.&#34;</p><p>Bright spots in an uneven quarter included wholesale revenue, which jumped 5% to $6.5 billion, helped by stable sales in North America. Direct-to-customer sales, though, fell 4%, dragged by muted demand in Europe and China.</p><p>Nike earned 35 cents per share in the quarter, beating estimates of 28 cents.</p><p>&#34;For what it&#39;s worth, the U.S. has been the area Nike has been performing best in our visibility and, as such, a dent to American consumer confidence would blunt Nike&#39;s recovery efforts,&#34; said Drake MacFarlane, analyst at M Science.</p><p>The company&#39;s gross profit margin contracted for a sixth straight quarter, falling 130 basis points to 40.2%, mainly due to tariffs.</p><p>Hill, a longtime Nike veteran, has been given a long leash by investors, who have lauded his efforts to return the company to its sports-centered roots.</p><p>But as Hill admitted on Tuesday&#39;s call that Nike&#39;s turnaround is taking longer than expected, &#34;the weak stock price suggests that a lot of investors have already lost confidence&#34; in him, Morningstar analyst David Swartz said.</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","LU0594300419.USD":"富达中国消费基金A","LU0261950470.USD":"FIDELITY EMERGING MARKETS \"A\" ACC","LU0650527681.SGD":"Fidelity China Consumer A-SGD","BK4533":"AQR资本管理(全球第二大对冲基金)","LU0889566641.SGD":"FTSF - Templeton Shariah Global Equity A Acc SGD","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU0261947096.USD":"FIDELITY FUNDS  SUSTAINABLE ASIA EQUITY \"A\" (USD) ACC","LU2008162690.USD":"FIDELITY FUNDS - ASIA PACIFIC OPPORTUNITIES \"A\" (USD) ACC","IE00B031HY20.USD":"FSSA CHINA GROWTH \"I\" (USD) INC","BK4566":"资本集团","LU0594300179.USD":"FIDELITY CHINA CONSUMER \"A\" (USD) ACC","LU1804176565.USD":"EASTSPRING INV GLOBAL GROWTH EQUITY \"A\" (USD) ACC","LU0289961442.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (SGD) ACC","BK1521":"挪威政府全球养老基金持仓","LU1267930813.SGD":"FRANKLIN TEMPLETON SHARIAH GLOBAL EQUITY \"AS\" (SGD) ACC","LU0823411888.USD":"法巴消费创新基金 Cap","BK1227":"服装、服饰与奢侈品","LU0069063385.USD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (USD) ACC","LU0472753341.HKD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (HKD) ACC","LU0057025933.USD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (USD) ACC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","LU2177674079.SGD":"Fidelity Asia Pacific Opportunities A-ACC-SGD (hedged)","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","BK1589":"北水核心资产","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU2125910500.SGD":"Natixis WCM Global Emerging Markets Equity H-R/A SGD","BK4588":"碎股","LU0289739343.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (SGD) ACC","IE0031814852.USD":"FSSA GREATER CHINA GROWTH \"I\" (USD) ACC","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","LU0029864427.USD":"TEMPLETON GLOBAL \"A\" (USD) INC","LU0541501648.USD":"ALLSPRING  EMERGING MARKETS EQUITY \"A\" (USD) ACC","IE00BQXX3C00.GBP":"GUINNESS GLOBAL INNOVATORS \"C\" (GBP) ACC","LU0048580855.USD":"富达大中华区A","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","LU0823426480.USD":"法巴中国股票经典Dis","BK4581":"高盛持仓","LU0541502299.USD":"ALLSPRING  EMERGING MARKETS EQUITY \"I\" (USD) ACC","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","NKE":"耐克"},"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260331:nL4N40J1YH:1","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2624853033","content_text":"Nike's forecast of a surprise drop in fourth-quarter sales on Tuesday sent its shares down about 9% in extended trading, as persistent weakness in China and slow progress in clearing older inventory hamper turnaround efforts.Under CEO Elliott Hill, Nike has pulled back promotions, stepped up product innovation and refocused on core franchises like running, as it tries to reset the business after years of excess inventory and uneven demand across North America and China.But those efforts have yet to bear fruit as CFO Matt Friend projected a 2% to 4% drop in current-quarter sales, compared with Wall Street estimates of a 1.9% rise, according to data compiled by LSEG.In China, where operational missteps have collided with fierce domestic competition, Nike's sales fell 10%. They are expected to fall 20% in the fourth quarter, Friend said on a post-earnings call with analysts, citing volatility from rising oil prices and ongoing fighting in the Middle East.The company has struggled in its second-largest market, which accounts for 15% of annual sales, due to weaker product assortments, while slower innovation has led to share losses to local competitors Anta and Li Ning.Friend also said Nike expects to end the fourth quarter with excess inventory.REVENUE COMES IN FLATThe sportswear retailer's revenue was flat at $11.28 billion in the third quarter ended February 28, but came in above analysts' average estimate of a 0.3% drop to $11.24 billion, according to data compiled by LSEG.CEO Hill said on the earnings call that \"the work is not finished,\" adding that his team is \"moving with focus and urgency.\"Bright spots in an uneven quarter included wholesale revenue, which jumped 5% to $6.5 billion, helped by stable sales in North America. Direct-to-customer sales, though, fell 4%, dragged by muted demand in Europe and China.Nike earned 35 cents per share in the quarter, beating estimates of 28 cents.\"For what it's worth, the U.S. has been the area Nike has been performing best in our visibility and, as such, a dent to American consumer confidence would blunt Nike's recovery efforts,\" said Drake MacFarlane, analyst at M Science.The company's gross profit margin contracted for a sixth straight quarter, falling 130 basis points to 40.2%, mainly due to tariffs.Hill, a longtime Nike veteran, has been given a long leash by investors, who have lauded his efforts to return the company to its sports-centered roots.But as Hill admitted on Tuesday's call that Nike's turnaround is taking longer than expected, \"the weak stock price suggests that a lot of investors have already lost confidence\" in him, Morningstar analyst David Swartz said.","news_type":1,"symbols_score_info":{"NKE":2}},"isVote":1,"tweetType":1,"viewCount":19,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":41,"optionInvolvedFlag":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}