If you are looking at $Eightco Holdings Inc.(ORBS)$ , the online advertising angle is worth thinking through.
They hold a stake in OpenAI Pre-IPO.
ChatGPT Ads is already competing with Meta and Google Ads.
On screen time, who are they up against? $Netflix(NFLX)$ $Alphabet(GOOG)$ META.
Screen time and ad revenue seem like the key points here. I also hold Ethereum and WLD, and I think that helps as well.
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