To The Moon

Recently,The biggest feeling is that there is no place to go, no logic, and the hawkish style of the Federal Reserve makes this market extremely sensitive. Some investors were more tolerant for a period of time, the others had long been lying flat.

Second-tier technology stocks are still adjusting, and there is no sign of stopping falling. First-line big technology stocks finally began to fall, and immediately led the market to adjust. When used to the ups and downs of growth stocks, you won't care banking stocks, public utilities stocks and energy stocks. More importantly, if the expectation of raising interest rates continues to heat up, there is no safe place.

Metaverse concept is too hot this year.The Metaverse company of US is relatively reliable, at least more reliable than othe coutries companies that can't even make 3A games.

When it comes to Metaverse, I think it will take 5-10 years. Some virtual reality games and AR/VR products may appear piecemeal in the past two years. However, it will take time to open up the whole industrial chain and create people's ideal meta-universe. After all, this cannot be completed by one or two enterprises.

In the past two days, many consumer-grade terminal products with the concept of meta-universe appeared at CES exhibition, which attracted worldwide attention. For example, Sony released the next generation PS VR2 head display and supporting handle after five years of silence.Shiftall, a subsidiary of Panasonic, launched the lightweight 6DoF C-terminal VR head display MeganeX. At the same time, Sony CEO also announced Horizon Call of the Mountain, the latest work in Horizon series, which is very popular all over the world and is a game masterpiece specially launched for PlayStation VR2.

Wearable devices based on virtual implementation can be said to be rare and mature Metaverse concept products, which have more intuitive experience than the improvement of chip performance. Before Oculus Quest 2, Sony's PS VR headset was one of the best-selling headsets, with total sales exceeding 7 million units. The newly released PS VR2 has an upgraded head-mounted display and VR2 Sense controller, which further improves visual fidelity, head and eye tracking and built-in vibration feedback of headphones to achieve a stronger immersion, which can be completely compatible with$Meta Platforms, Inc.(FB)$The Oculus Quest 2 of.

The only regret is that the mass production of PS VR2 may be uncertain due to chip shortage and supply chain interruption, which may explain why Sony's share price opened higher and went lower after the press conference that day, but this does not affect the long-term upward trend at all.

Sony is regaining its presence after falling behind in the smartphone business, moving its consistent high-quality industrial design and advantages in camera chips to PS series game consoles, electronic products and services business.

At present, Sony has six business segments, namely game and network services business (27.2%), music business (11.5%), film and television business (11%), electronic products and solutions business (24.6%), imaging and sensing solutions business (11.7%) and financial services business (15.5%). The first feeling is that the income of the six major businesses accounts for more than 10%, which is very balanced. In the past two years, Sony is also transforming into a creative entertainment company supported by science and technology, with the revenue from games, music and film and television businesses accounting for nearly 50%.

In Sony's latest financial report for the second quarter, its total revenue increased by 13%, while its net profit decreased by 54%. All businesses maintained steady growth during the epidemic. The halved profit is mainly due to the decline in sales of PS4 and peripheral equipment, and the poor sales of self-developed games, which decreased from 10.5 million copies in the first quarter to 7.6 million copies. Moreover, according to Sony officials, PS5 is still selling at a loss due to strategic mistakes in setting prices.

Specifically:

1) The performance of electronic business is particularly outstanding, and the sales volume of Sony mobile phones has greatly increased. Coupled with the successful product mix strategy of TV, digital video products and audio products in the world and the positive influence of exchange rate, the operating profit has achieved rapid growth;

2) Music, games and film and television entertainment businesses also achieved rapid growth, mainly due to the continuous improvement of paid subscription and streaming music revenue, the hot sales of game hardware and content, the growth of movie business revenue (box office and pay-on-demand) and the improvement of media network sales brought about by Crunchyroll acquisition. The sales volume of PS5 in the quarter was 3.3 million units, which increased significantly compared with 2.2 million units in the previous quarter. The cumulative sales volume of PS5 also reached 13.4 million units, and the sales volume of games also increased from the first wealth The number of copies in the quarter soared from 63.6 million to 76.4 million.

Sony is the first enterprise involved in VR, and has been committed to the breakthrough of VR for more than ten years. One month ago On Sony Technology Day, Sony disclosed eight black technologies, such as virtual production, manipulator and immersion technology. At CES, Sony displayed cutting-edge technologies and ideas,such as unmanned aerial vehicle, Mini LED TV, Hawkeye tracking system and virtual fan community. Many people think that Metaverse is no longer a concept, and it won't take long to realize it. However,it will takes more time to accumulate technologies.

​$Sony(SONY)$​$Meta Platforms, Inc.(FB)$