If Apple (NASDAQ:AAPL) were to monetize advertising beyond the App Store, it could potentially be a $20bn business by 2026, according to BofA analyst Wamsi Mohan.

Mohan said in a research note Thursday that advertising could be the "next driver" for Apple's services growth.

"Apple’s competitive advantage remains its large and captive installed base. Apple’s 1.8 billion installed devices lend themselves naturally to be conduits for advertisers to reach a large demographic. We estimate that if Apple were to monetize advertising beyond the App Store, it could potentially be a $20bn business by 2026, driving up the pace of Services growth back to the high teens vs. concerns of a permanent slowdown

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  • HSTew
    ·2022-07-17
    Apple is still one of the best stock to buy and keep.
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  • Clarence1700
    ·2022-07-17
    Please like, comment & Share this article.
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    • Dirui
      K
      2022-07-18
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  • Humbly
    ·2022-07-18
    Apple users are typically people who are willing to spend on premium items. This is certainly a good base for targeting by advertisers and will earn Apple good money
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  • JSQ
    ·2022-07-18
    Apple is good to invest for long term when it launch it first iphone in the beginning. Now we doubt unless got next revolution products.
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  • May168
    ·2022-07-18
    Apple users are very loyal and they will own a whole suite of apple gadgets so this stock has a great moat and stickiness to it!  The iot will only add value to the company!, viva la Apple
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  • 88wlam88
    ·2022-07-18
    Soon hitting 2 billion green apples worldwide
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    • JBT
      Woah
      2022-07-18
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  • jat
    ·2022-07-18
    a strong company will survive all crisis... 🍎 🍏  is that strong!
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  • Lao Tzu Ang
    ·2022-07-18
    A lot of potential to make money.
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  • Benjean
    ·2022-07-18
    Apple....Great for long run
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  • It seems moving up lately, early signs though
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  • Clarence1700
    ·2022-07-17
    Trading Options is another way to make up for the losses.
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  • Peter H
    ·2022-07-18
    好👌🏻
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  • MerLina
    ·2022-07-17
    Not so sure if it's good thing
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  • Jason1616
    ·2022-07-17
    Recent years apple innovation seems like come to a standstill.
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  • Vgreen
    ·2022-07-18

    [Miser] [Miser] [Thinking] [Thinking] 

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    • Vgreen
      [Onlooker] [Onlooker]
      2022-07-18
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    • Vgreen
      [Facepalm] [Facepalm]
      2022-07-18
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    • Vgreen
      [Blush] [Blush]
      2022-07-18
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    View more 12 comments
  • Huat1333
    ·2022-07-18
    noted [smile] [smile]
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  • May168
    ·2022-07-18
    Happy news
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  • whitewolf69
    ·2022-07-18
    thanks for the read
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  • Kiwi1978
    ·2022-07-18
    Great insights thanks for sharing
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  • CHKAN
    ·2022-07-18
    that's great 👍
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