Cristiano Ronaldo is like $Nike(NKE)$ . Ronaldo projects a vigor and youthful image, very much like the ever popular Nike's positive and well-liked sporting brand. Indeed, Nike always has good foresight as Michael Jordan was also a star sportsman with big endorsement from Nike.
Nike's "Consumer Direct Acceleration" strategy to sell directly to its fans and customers through its physical stores and digitally online, is a modern and smart move. This is very much like Ronaldo, who plays the Forward, breakthroughs and brave leaps forward are so important and the keys to success.
I am happy for Ronaldo for being awarded a lifetime contract from Nike in 2016, and as his fan, I see the Nike Swoosh looking superb & stunning on his jersey.
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