To The Moon

Argentina defeated France to win the World Cup in Qatar. Ball king Messi realized his World Cup dream and successfully bet against Argentina's Chinese sponsors or became the winner. 

Not only fifa (See picture) but even individual team like the Argentine team has at least 8 sponsors or partners in China, namely Wanda$WANDA HOTEL DEV(00169)$ , Yili.SH, Guangzhou Automobile Group.HK$GAC GROUP(02238)$ , Panpan Food, Cudi Coffee, Macro, NetEase-S.HK$NetEase(NTES)$ , and Alibaba-SW.$Alibaba(09988)$  Its game brand Lingxi Interactive Entertainment.

The Qatar World Cup ended perfectly. I mistakenly thought that the French 🇫🇷 team had another chance to win the World Cup again. Unexpectedly, Argentina could win and win the World Cup Champions Cup, though I support Argentina. 

Wanda Sports China has reached a cooperation agreement with the Argentine Football Association to become the exclusive business partner of the Argentine national team in China. An industry insider revealed: “Argentina has a lot of orders for this World Cup, and Wanda Sports is talking behind the scenes. As a top FIFA partner, they have many unique resources, and they have a lot of brand resources in China. Sports is the most direct beneficiary of sponsors, because it has transformed from an obscure Chinese sporting goods company into a sponsor of a well-known World Cup champion, thereby enhancing international popularity. More sports activities in various countries will seek Wanda cooperation , to increase Wanda's business volume.

In addition, the beverage Yili$Shijiazhuang Yiling Pharmaceutical Co.,Ltd(002603)$ Group is its first Chinese dairy partner. In the new brand image advertisement announced, the Argentinian trio composed of Messi, Martinez and Di Maria officially debuted, which will enhance Yili as a whole. The status of the dairy industry in the world has been improved and the source of overseas income has been increased, and the share price of Yili shares. 

This year's World Cup in Qatar, according to data from GlobalData, only 60 million US dollars (approximately RMB 420 million) has been invested in the sponsorship of the event, but the return far exceeds the source of long-term income. This sponsorship is not just a Chinese sponsor The rapid increase in international popularity is also a springboard for going abroad. In the long run, it is beneficial and worthwhile for establishing Chinese brands abroad. 

The above is my personal analysis.

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