To The Moon

In terms of performance, Meituan’s revenue in the third quarter of 2022 will be 62.62 billion yuan, a year-on-year increase of 28.2%; the net profit in the third quarter will be 1.22 billion yuan. Quarterly revenue from the core local commerce segment rose to 46.3 billion yuan, up 24.6% year-on-year. Operating profit increased from 4.2 billion yuan in the same period in 2021 to 9.3 billion yuan, a year-on-year increase of 124.6%.

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Although the overall performance of Q4 is under pressure, after the "Yang Kang" in January, especially during the Spring Festival, consumption has recovered significantly. We expect Meituan to benefit significantly from the rebound in consumption in 23 years.

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It is reported that Douyin will launch a national food delivery service on March 1. In this regard, Douyin insiders revealed that there is no plan to "launch the national food delivery service on March 1". Conducted in some pilot cities.

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The takeaway business and the group-buying delivery are both Douyin’s local life services. The “group-buying delivery” project is still being piloted in Beijing, Shanghai, and Chengdu, and merchants in these three cities have recently opened up self-service settlement. In the future, depending on the pilot situation, consideration will be given to gradually expanding the pilot cities. There is currently no specific timetable.

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From the perspective of business layout, Douyin is not familiar with the food delivery industry and has the idea of ​​asking for directions, but it is more likely that Douyin just wants to enter the same city social circle through intra-city content. Simply put, Douyin's appeal is to enter the same city as Meituan Ele.me, but the core of Douyin is still short video content and social aspects.

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Meituan announced the launch of the first wave of social recruitment in 2023. This recruitment will provide job types including technology, business analysis, product, supply chain, operation, design, marketing, functional integration, finance, sales customer service and support, and open more than 2,200 specific jobs. Jobs in this category increased by more than 50% year-on-year in the first quarter of last year. Among them, technical positions such as software development engineers, test development engineers, and algorithm engineers account for the majority.

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