To The Moon

With subscriber base shrinking in the past earlier quarters, the market was bracing for another quarter of dismal results, only to be surprised by a renewed growth in subscribers as Netflix added 2.4 million users in the last quarter, reversing a trend of quarters of decline.

In a bid to propel growth, Netflix is launching a lower-prices streaming service with ads to attract and retain price-sensitive subscribers, and grab a share of the estimated $153 billion pool of global advertising revenue.

If the streaming giant can pull this off, ads revenue may more than offset any shortfall arising from the lower-tiered ad-based subscription fees.

Moving forward, Netflix has to continue to reinvent itself to stay relevant post pandemic as economies and borders reopening enabling travels and outdoor entertainment options give the streaming giant a run for its money.

It also has to continue to innovate to stay ahead of its competing peers in the streaming industry. A new gaming service being introduced appears to be heading in the right direction.

Netflix is a formidable player in the streaming industry, and should not be dismissed hasily. With the right business strategies moving forward, it is worthwhile watching if its fortune is turning.

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