We are now in the Quarter Finals of the World Cup tournament at the time of writing. Those who have been watching would have seen sponsor logos plastered on the perimeter boards. Sponsors were estimated to contribute 29% of FIFA's 2022 revenue of US$4.7 billion. But it is likely an underestimation as the actual revenue has ballooned to US$7.5 billion with sponsors contributing more dollars than before. Let's look at some of these sponsors which are also listed companies. Visa (NYSE:V) is one of the largest payment networks in the world. It has a market cap of US$402 billion while its share price has declined 3.5% in 2022. The Coca-Cola Company (NYSE:KO) owns many beverage brands and its products are distributed worldwide. It has a market cap of US$274 billion and its share price has gained