To The Moon

🌟🌟🌟Lady Gaga is a phenomenal performer with an X Factor.  She has become one of the most influential cultural icons of her generation. Her highly anticipated concerts in Singapore is a sold out event with her loyal fans known as "Little Monsters" beyond excited.

Lady Gaga's performance is really special as she transforms each performance into a fully immersive spectacle from dramatic sets and intricate costumes to innovative lighting and pyrotechnics.  This amazing blend of performance art with wonderful music will create an unforgettable, cinematic experience that leaves a lasting impression on the audience.

Last Sunday, Lady Gaga's concert was a spectacular event, showcasing her latest album "Mayhem".  Her dazzling performance featured stunning visuals and a vibrant atmosphere, captivating fans who dressed up in creative outfits to celebrate Lady Gaga's return to Singapore.  It was certainly a memorable event for her fans. 

While there are many Singapore stocks that will benefit from Lady Gaga's concerts here, I will focus on 3 Singapore Reits that will be winners. 

Capitaland Integrated Commercial Trust 

Capitaland Integrated Commercial Trust $CapLand IntCom T(C38U.SI)$  is the largest Real Estate Investment Trust listed in Singapore with a market capitalisation of SGD 14.1 billion as at 31 December 2024.

CICT owns and invests in quality income producing assets primarily used for commercial purpose located mainly in Singapore.  CICT's portfolio comprises of 21 properties in Singapore, 2 properties in Frankfurt Germany and 3 properties in Sydney Australia, with a total property value of SGD 26.0 billion as at 31 December 2024.

CICT's strategic acquisition of purchasing 50% stake in ION Orchard  plus its ownership of Plaza Singapura, Raffles City, The Atrium @ Orchard will see increased footfall and heightened retail activity. 

Suntec REIT 

$Suntec Reit(T82U.SI)$  is the first Composite REIT in Singapore that owns Suntec City, Suntec Singapore Convention & Exhibition Centre (66.3% interest), One Raffles Quay (One third interest) and Marina Bay Financial Centre Towers 1 and 2 and the Marina Bay Link Mall (One third interest). 

Suntec REIT also owns 5 properties in Sydney and Melbourne Australia as well as 2 properties in the UK.  

For Lady Gaga's concerts, the Marina Bay area will be a hive of activities all specially geared towards celebrating Lady Gaga's presence  in Singapore.  They include 4 Lady Gaga-era themed parties, concert after parties, karaoke nights, a Gaga-themed market and dazzling Marina Bay Sands' Spectra dancing fountain jet shows.  

Lady Gaga's most loyal fans Little Monsters can go Gaga with these activities. 

The whole area in Marina Bay will be a hive of activities and will see increased footfall from locals and visitors alike. 

Capitaland Ascott Residence Trust 

$CapLand Ascott T(HMN.SI)$  is the largest lodging trust in Asia Pacific with an asset value of SGD 8.8 billion as at December 31 2024.  CLAS' objective is to invest primarily in income producing real estate and real estate related assets which are used as serviced residences, rental housing properties, student accommodation and other hospitality assets in any country in the world.

CLAS' International portfolio comprises of 100 properties with more than 18,000 units in 45 cities across 16 countries in Asia Pacific, Europe and the US as at December 31 2024.

In Singapore, CLAS owns Ascott Orchard, LYF Funan, LYF One North, Somerset Liang Court and The Robertson House by the Crest Collection.  

Lady Gaga's concerts will see increased hotel occupancy from overseas visitors attending her concerts.   CLAS properties in Singapore will certainly benefit. 

Singapore is the only Asian city that Lady Gaga is holding her concerts.  So visitors from our neighbouring countries will likely fly into Singapore for her concerts. 

Concluding Thoughts 

As a Singaporean, I am so happy and proud that Singapore has become a hotspot for major concerts in South East Asia.  I believe that this is due to a winning combination of world class facilities, strategic planning and robust infrastructure.  

Singapore's meticulous urban planning and a highly efficient public transport system makes Singapore exceptionally accessible.  This ease of connectivity, combined with the compact nature of the city, helps in managing large scale events like Lady Gaga's concert events seamlessly. 

More importantly, Singapore has a reputation for political stability,  rigorous safety protocols and robust crowd management which makes it a preferred destination for high profile events such as Lady Gaga's concerts.  Artists and promoters value the reliable operational environment here, knowing that security and public safety are top priorities.  This is a significant advantage over other parts of the region where uncertainties may arise. 

Lady Gaga's concerts have created significant ripple effects on Singapore's overall economic landscape through direct spending, enhanced global reputation and makes Singapore an attractive destination not only for international concerts but also for a broad spectrum of cultural and sporting events. 

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