Source: Alphabet Earnings 1Q2024 Earnings Review Most revenue metrics beat market expectations. Earnings per share: USD1.89 vs. USD1.51 expected Revenue: USD80.54 billion vs. USD78.59 billion expected YouTube advertising revenue: USD8.09 billion vs. USD7.72 billion expected Google Cloud revenue: USD9.57 billion vs. USD9.35 billion expected Traffic acquisition costs (TAC): USD12.95 billion vs USD12.74 billion expected Google's advertising grew by 13.04%, while the advertising segments for Meta and Amazon grew by 26.81% and 24% respectively during the same period. Despite this, Google's advertising growth remains impressive, marking its strongest year-over-year growth since 1Q2022. Google Cloud revenue increased by 28.44% year over year, compared to AWS's 17% and Microsoft Azure