My journey with ServiceNow (NOW) has been quite a roller coaster. I started accumulating shares back in June 2026, and at one point, my position was up around 25%. However, the recent market pullback has wiped out those gains and pushed my position back into the red. It is never pleasant to watch paper profits disappear, especially after holding through the earlier volatility. But I am not investing in ServiceNow just for a short-term price movement. My original investment thesis has not changed significantly, so I do not see a reason to abandon it simply because the market sentiment has turned negative.

What attracts me to ServiceNow is its position in enterprise workflow automation and its growing role in the AI transformation. Businesses are increasingly looking for ways to improve productivity, reduce operational costs and automate repetitive processes. ServiceNow sits right in the middle of this transition, connecting different departments, systems and workflows on a single platform. Its AI capabilities also create opportunities to deepen customer relationships and potentially generate more value from its existing customer base. To me, this is more than just another company riding the AI hype. It has an established enterprise software business with a practical use case for AI adoption.

Of course, I am not ignoring the risks. Enterprise software stocks are sensitive to valuation, interest rates and expectations for future growth. Even a fundamentally strong company can experience a significant correction when investors become more cautious about technology spending or demand a better return on AI investments. That is why I am not blindly averaging down just because the share price is lower. I continue to monitor its revenue growth, subscription performance, profitability, free cash flow and management guidance. As long as the underlying business remains healthy and the long-term growth story stays intact, I am comfortable accumulating gradually rather than trying to predict the exact bottom.

My approach is to DCA with discipline, not emotion. I have already experienced the journey from being in the red to enjoying a decent paper gain, only to find myself back in negative territory again. It reminds me that unrealised profits are never guaranteed, and the market does not move in a straight line. Instead of chasing every rally or panicking during every correction, I prefer to spread my entries over time and manage my position size carefully. I also keep enough cash available for other opportunities rather than committing everything to one stock. There is no need to rush when investing is a long-term process.

Ultimately, I am still holding and accumulating ServiceNow because I believe its long-term business potential deserves more attention than my short-term portfolio fluctuations. That does not mean the stock cannot fall further or that my investment thesis cannot eventually prove wrong. I will continue reviewing the fundamentals and adjust my strategy if the facts change. For now, my mindset remains simple: I would rather accumulate a quality business at reasonable valuations with patience than let short-term market sentiment dictate every investment decision. Consistency over noise, patience over panic, and always remember to plan the trade and trade the plan.

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