Bilibili's Net Loss and Strategies for Improvement
@Just Do It:
Bilibili's 2022 financial report shows a net loss of 7.5 billion yuan. In my opinion, this is mainly due to the severe outbreak of the COVID-19 pandemic in China and the economic slowdown caused by the pandemic response, which led to a significant decrease in advertising revenue. Additionally, the delay in the release of Bilibili's gaming platform, due to its transition to a new system, further affected the company's revenue. Although the stock price has rebounded since last October due to China's continuous optimization of epidemic prevention measures, it is still down 90% from its historic high. I believe the reason why investors are hesitant to invest heavily in Bilibili is the issue of the company's financial losses. First, the company needs to address this problem to regain investors'