@Bunifa Latif:
$Procter & Gamble(PG)$Consumer price sensitivity manageable, and diversification of revenue protects downside risks. PG offers a wide range of mass market products spanning across all categories from feminine, oral, home care, with products diversified across various segments of affordability. With something for everyone at a variety of price points, this ensures that its end customer will always be able to find or afford a product that best suits their needs. Besides its direct-to-consumer sales, PG customers include mass merchandisers, grocery chains, drug stores, department stores as well as other specialty stores and channels. In terms of concentration, Walmart represents c15% of total sales, with no other singular customer accounting for &g