Apple Vision Pro will retail for $3,499, and it will be available for purchase in early 2024.
For comparison, Meta announced its Quest 3 last week at the price point of $499, while its Quest 2 is retailing for $299. But Meta’s high-performance headset launched with a $1,499 price tag, though it seems like it’s available for $999 at a number of retailers.
Unlike Meta’s headsets, the Apple Vision Pro uses augmented reality rather than virtual reality. The difference is that augmented reality is less immersive, allowing users to take advantage of the technology without being completely divorced from their surroundings. Plus, the Apple Vision Pro uses hand tracking as a control, eliminating the need to have separate handheld devices.
Similar to the Meta Quest Pro, Apple is advertising this device to be used in part for the workplace — its visionOS runs on the same framework as iOS and iPadOS, meaning it will be compatible with many existing apps. But already, Apple says that the headset will work with Microsoft Office apps, as well as video conferencing services like WebEX and Zoom.
With micro-OLED displays, spatial audio, a 3D-like camera and many other high-end features, it’s no surprise that the Apple Vision Pro is a bit on the pricey end. So, it might be more designed for enterprise users than ordinary consumers.
At times during the presentation, Hollywood-level production values gave a sense of Apple’s Reality Distortion Effect redefining this headset market and hinting at a new must-have product, a new category defining eco-system. At other times, the ambition seems outlandish. Yes, having your iPhone / Mac display expand out into space seems cool, but will the peripheral vision make working with a mouse/keyboard as seamless as shown? The headset will be light, but is all-day use really practical? Ironically, Apple’s Apple Watch demo highlighted a Myopia feature to encourage children to play outside…
First impressions from those at the event praise Vision Pro as offering the best VR experience yet, the OLED screens are sharp, 3D movies whether Avatar or shot with the system itself are dazzling, the detail on a dinosaur see close-up mesmerising. The familiar iOS / Mac icons and apps are immediately intuitive to use with Vision Pro. Yet the isolating effect of wearing a headset is mitigated but not fully resolved. The 3D persona is technically impressive but still obviously a simulation. The recording of a child’s birthday is amazing, but would you wear the headset to capture and watch with simulated eyes?
Is it likely in a few years you’ll reach out to put on your Vision Pro to experience the day’s morning news and social feeds, then begin a day’s work in Spatial Computing? This is without doubt Apple’s most ambitious device to date, but this is just the start of very a long journey.
It may not be suited for ordinary consumers like ourselves at this stage. But I will wait for production costs to go down further before looking into it:)
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Apple doesn't have huge growth but maybe those shareholders see steady long-term growth with the iPhone users base growing and boosting services revenue. Small but steady growth is what I'm interested in.
Apple is a consumer staple. CS stocks historically always trade in the low-mid 30s. Also there’s tremendous potential for growth in India and SE Asia.
If you don't understand why Apple is worth nearly $3T, then you're obviously missing something.
Almost 31x this yr's earnings and 27.5x next yr's. Growth is about 10%. Even if you gave it a peg ratio of 2, which is very generous, it gets you to 130.
Apple is not Nvidia, that's for sure but Apple does make large and steady revenue year after year.