To The Moon

Nowadays, the official data released is getting fewer and fewer, and the morning of the first day of Media Day is slightly deserted. In the afternoon, ordinary audiences are gradually entering, and the crowd is still surging. But looking over the entire first weekend, it wasn't even as exciting as the Chengdu Auto Show that was cut off last year, and even the scalpers at the entrance were a bit disappointed.

 In the entire joint venture car industry segment, there are only two booths worth visiting: one is the Ford Beyond that showcases Bronco and Ranger (strictly not a joint venture), and the other is the Hyundai that released the performance car Elantra N (which is actually an imported car).

In every car show these years, we have been talking about the increasing volume of the domestic car market. But the difference of this Chengdu Auto Show is that it no longer showcases the process of involution, but directly showcases the results of involution.

Chery has sold an unprecedented 1.4 million cars in the past year. More importantly, out of these 1.4 million vehicles, 600000 were sold to profitable overseas markets. So this time, they also took down half of Hall 5 as never before, and the four major brands united to hold a press conference, with endless new products that were breathtaking.

ChengdongYU is clearly a person who dares to "cross the Rubicon River". The next day, he released a five seater version of the AITO M7, with price reductions, intelligent driving, and a five seater version, which was clearly the last boost in saving M7 sales. Then he walked to the ideal booth across the street, paused briefly before leaving, with hurried and somewhat heavy steps.

PeijiQIN, a Chinese executive at Volvo, is clearly a visionary of the big trend compared to Volvo's global antiques. So, like the founders of the New Forces, he actively stirred up controversy on social networks, saying, "The New Forces will learn, we will learn in three years, we will, but the New Forces will not learn in ten years. The Volvo sales network led by PeijiQIN has maintained its fundamental position despite the collapse of second tier luxury brands in the first half of this year.

The strongest sound at last year's Chengdu Auto Show was none other than NIO. Lihong QIN shouted the slogan "Over BMW 3 Series in a Year" on the booth. However, a year later, not only did no one mention this slogan again. The tone of the entire NIO at the Chengdu Auto Show was somewhat 'quiet as a chicken'.

However, NIO still launched a charge as the only "luxury brand" in China.

A year later, BMW at the Chengdu Auto Show demonstrated the psychological advantage of old luxury brands over new forces. BMW not only won the defense battle between the 3 Series and the ET5, but also showcased the all-new electric 5 Series on a small scale. The extended wheelbase, continued luxury feel, and many features from the i7 have already declared its victory in the next year. NIO ET7 will start all over again.

No matter who is disappointed or proud, the Chengdu Auto Show is still positioned as a consumer vane in the inland market.

People don't want cars to meet their real-life needs. But to transcend one's own real life. This market is not just described by a single logic and concept, it always produces historical surprises in its branches. This is precisely the charm of the automotive industry.