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EL fell to the level of 2017! Will you buy the products in Black Friday?

@Tiger_comments:
$Estee Lauder(EL)$ plummeted 15% after FY24 Q1 financial report fell short of expectations. The plunge made el’s stock price back to the level in 2017. Net sales: $3.52 bln, narrowly missing estimates. Slow recovery of prestige beauty in mainland China Lowered its outlook for full-year 2024: Expects sales growth to range between down 2% to up 1%. However, $e.l.f. Beauty Inc.(ELF)$ , the cosmetics company also released earnings yesterday, saw sales jump 76% yoy and raised its full-year guidance for a second quarter in a row. Priced at $10-$20, ELF’s products are 1/5 of $Estee Lauder(EL)$’s prices. Do you think EL can save its sales by price cut or not? Is this environment means low-pricing products can grow better? What’s your skincare and cosmetics choice for the upcoming Black Friday? What’s your target price for bottoming out EL? Leave your comments and repost to win tiger coins!
EL fell to the level of 2017! Will you buy the products in Black Friday?

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