Tiger Brokers (Singapore) wins Best Retail Broker Award at annual SIAS Investors’ Choice Awards
Thanks to the report from businesstimes.com on 9 NOV. 2023
Read more >>Official News From Tiger Broker
TIGER Brokers (Singapore) $Tiger Brokers(TIGR)$ has pipped the competition to bag the Best Retail Broker Award at the Securities Investors Association (Singapore)'s SIAS Investors’ Choice Awards, marking its first win in this category.
The online brokerage firm was a runner-up for the same award category last year.
The SIAS Investors’ Choice Awards, which recognises excellence in companies and individuals adopting good corporate governance practices, took place at Marina Bay Sands Convention Centre on Nov 8.
Ian Leong, CEO of Tiger Brokers (Singapore), says: “We are proud and honoured to receive this award, as it underscores our commitment to delivering exceptional service and continuously enhancing our platform for our clients.
“This is a timely reminder for us to persist in our efforts and reaffirms our belief that we are on the right track as we enhance the trading experience for retail investors, in line with their evolving needs.”
Tiger Brokers first commenced operations in Singapore in 2018. It was also the only online brokerage firm to be accorded an award at last year’s event, highlighting its distinct lead over competitors in the same space.
Against the backdrop of an increasingly competitive market, and more demanding traders, what makes Tiger Brokers (Singapore) stand out to consumers?
Placing customers first
Service excellence is one of the key ways Tiger Brokers (Singapore) distinguishes itself from its competitors. At the company, all customer-facing staff undergo monthly training programmes where they get to role-play and receive one-on-one coaching to hone their customer service skills. This empowers the staff to address customers’ concerns and resolve issues swiftly.
Shares Leong: “We understand that navigating trading platforms can be challenging, whether as a novice or an experienced trader who is transitioning from another brokerage. To help clients on their journey, we’ve made step-by-step user guides and FAQs readily available at all customer touch points, including websites, our partner channels and customer support centre.”
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