The product controversy is not important at all. The products of new forces in this price range (or close to this price range) are definitely much better than joint venture cars regardless of who they are. MEGA’s leading generation is not to mention rising by forty or fifty. RMB 600,000, which is much better than the beggar’s version BBA SUV/modified MPV priced at RMB 600,000-700,000, right? Even if we really want to talk about the product itself, what the audience values most about MEGA is more in terms of uniqueness and brand tone.
50% looks at clue gathering. We can see that starting from the Wenjie M9, car companies have begun to attack advertising spaces in subways and airports in large quantities. MEGA will also try to sponsor TV programs this year, which shows that the increase in online traffic cannot help them trigger targets faster. The crowd was gone. The full-link rollout of test drives regardless of tier cities is also an obvious move to expand growth. Just relying on the previous strategy of high-end first, the conversion of replacement car owners will be high, but the growth of new customers will not meet the standards.
Not enough clues were collected, and even if MEGA only sold 450,000 yuan, it would not be able to achieve the sales target.
I feel that the last 30% conversion efficiency is ideal, but what we are doing now is not enough. Among the content of KOL, I think it is suitable to continue to dig into the part of comparative testing with Alpha and V-level. However, this part is very weak for users who do not mix with Weibo and B sites. They expect customers to open their own Alpha's decision to go to the store to look at the car is also a wishful thinking. Maybe they have to think of a better solution. I personally think Douyin is a platform that is easier to break through. I estimate that Ideal will make many viral videos on it in the future.
And 5C is good, but it is the same as smart driving. How long do you plan to open a city, how many cities do you plan to open, and how do you plan to provide MEGA with its unique charging rights? These are all offers that need to be made clear to attract everyone. It is more acceptable to buy a pure electric car weighing nearly three tons.
Don’t think that rich people often watch half-an-hour long reviews every day and queue up for 30-minute test drives in stores. You must target the behavioral preferences of your target audience so that the delivery will be efficient enough. In their eyes, cars are meaningless if you talk about them in too much detail. The perceptual and high-concentration emotional value is the most important.$Nasdaq100 Bull 3X ETF(TQQQ)$
Modify on 2024-03-04 21:04
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