To The Moon

While viewers from around the world tune in to the 2024 Olympics in Paris to watch their favorite athletes compete, the games could also give investor portfolios a boost. Companies can take this opportunity to aggressively promote products to a global audience and attract more customers.

Paris Olympics 2024

Sports and fashion brands are actively using the Olympics, a global event, to achieve unprecedented brand exposure, which is expected to significantly enhance their market attention and short-term sales performance. For example, $adidas AG(ADDYY)$  $Nike(NKE)$ .

At the same time, even soft drink giants are not willing to be left behind, $Coca-Cola(KO)$ announcing a series of activities in more than 70 cities around the world surrounding the Paris Olympics, attracting consumers' attention through innovative forms such as pop-up shops, further consolidating their leading position in the fast-moving consumer goods market. 

As a global partner who has been deeply engaged in Olympic cooperation since 2017, based on its Aliyun intelligent platform, it has built an advanced, stable cloud infrastructure and service system for the Olympics, ensuring the efficient and safe operation of the event.As a long-term global partner of the Olympic Games since 2017 and the exclusive payment technology provider, $Alibaba(BABA)$ not only showcases its leading position in the financial payment field, but also works together.

The home-sharing platform Airbnb $Airbnb, Inc.(ABNB)$ said its supply in the Paris market has increased by 40% and it has seen a sharp increase in bookings during the Summer Olympics. For this year's Olympics, Airbnb hosts are offering accommodation options across several cities in France such as Paris, Versailles, and Marseille. This partnership not only enhances the brand's visibility but also boosts bookings, contributing positively to Airbnb's financial performance. The Olympics will undoubtedly help the brand gain more awareness among its target audience, thus improving its chances of expanding beyond its core regions. Therefore, I am bullish for Airbnb!

The company has reported a fivefold year on year increase in the number of stays booked in Paris for the duration of the Games.

Opening ceremony of Paris Olympics

Besides, to cope with the traffic pressure during the competition, Uber Technologies cooperates with boats on the Seine to launch a“call-the-boat" service. Users can also book a one-day trip with champagne tasting on the“Uber Boats”platform. Although the "Olympic effect" is often viewed as a factor that stimulates tourism, aviation and hotel industries, the unique concept and external factors of this year's Paris Olympics have challenged this traditional pattern.

Metal for 2024 Paris Olympics

Do you watch Olympics games? Are you a type of investor that pay attention to Olympics themed stocks? Come and share your insights with us! 

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