To The Moon

🌟🌟🌟I am torn between choosing $POP MART(09992)$  and $MIXUEGROUP(02097)$ as both are outstanding companies in their respective fields.  However if I have to make a choice, I would choose Mixue as it has surpassed $McDonald's(MCD)$ and $Starbucks(SBUX)$  to become the world's largest fast food chain with over 45,000 stores globally.  That is really an incredible feat. 

Mixue's phenomenal success can be attributed to its low cost, high efficiency store models with modular design and digitalised operations.  Mixue positions itself as an "infrastructure level" beverage chain focusing on affordability and scalability. 

Affordability is the key word to Mixue's success!  It is hard to resist Mixue if I can buy an ice cream or drink for under USD 1.  That is why Mixue is such a popular chain. 

Mixue raises more than USD 400 million in an IPO that sets a new record in the Hong Kong Stock Exchange. The stock closed at 43% above its IPO price to HKD 290, giving Mixue a valuation of more than USD 10 Billion. 

Its humble beginnings was in Henan in 1997, where its Founder Zhang Hongchao opened a small store selling shaved ice. 

Mixue also charges below average franchising fees.  It generates most of its revenue by selling supplies to franchisees.

Low prices alone do not explain how Mixue became so popular.  It has a cute mascot, the Snow King which has  become a national icon on par with Ronald McDonald and Colonel Sanders. 

Almost 90% of the stores are in China with the rest in 10 other Asian countries and Australia. 

Mixue's menu is  short and sweet.  It includes the signature ice cream cone, variations on bubble tea and a lemonade that makes Mixue China's biggest purchaser of lemons. 

Mixue has made its Founders Zhang Hongchao and Zhang Hongfu who are brothers, billionaires with a combined net worth of USD 8.1 billion, surpassing Starbucks' former CEO Howard Schultz.    That is simply amazing! 

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