To The Moon

What should you buy if you need to isolate at home?

During the Shanghai epidemic, we have witnessed numerous magical events one after another. Among all the various magical events, the most equal is that the people of Shanghai are facing the situation of "grabbing vegetables":

• The residents grow their own vegetables...
• Chairman of CICC's Fixed Income Strategy Chen Jianheng is looking for an old hen...
• Owners of Tomson Riviera whose house cost over 100 million yuan, exchanged the experience of grabbing vegetables...
• Venture Capital Queen Xu Xin wants to buy bread with everybody...
• ...

Recently, Shanghai citizens trapped at home due to epidemic prevention and control, regardless of occupation, income, or age, have all joined the ranks of "buying vegetables". Someone mocked, "I didn't expect that the group of people who grazed vegetables at QQ Farm when they were young would still graze vegetables when they grew up."

During the morning a hot search caught everyone's attention: Liang Changlin, founding CEO of Dingdong Maicai, share guides for ordering Dingdong Maicai during the epidemic situation in the circle of wechat friends...

Liang Changlin said: "the current material and manpower challenges are huge, so we need everyone to step up, and I am particularly embarrassed. Also, the product technology of Dingdong Shopping is in frantic development, hoping to optimize the ordering experience and not drive users crazy."

The steps for placing an order are as follows:

• 1.6:00 in the morning--release part of the capacity, add to the shopping cart by 5:50, grab the order;
• 2. 8:30 in the morning--release part of the capacity, add the shopping cart before 8:20, and grab the order; the above two times are limited, and more than half the capacity of these two times are full. When you click, you'll need to keep clicking to submit the payment, which is similar to panic buying;
• 3.After 10 o'clock, if you still see cold meat, vegetables, fruits and other goods on Dingdong grocery store that are in stock but not sold out, the grocery shopping time will be released again in the afternoon, usually 12:30 -The possibility of opening at 16:00 is relatively high. Each station will determine the completion of order sorting in the morning at its own station. After the day has been sorted, there are still things in the front warehouse, and orders will continue to be placed in the opening time in the
• 4. Add the items to the shopping cart in advance, but find there is an appointment time to place the order directly, and it is too late to add them one by one;
• 5.Then, in the afternoon, at noon, see what you want to buy and add it to the shopping cart. Then, when the order is opened in the afternoon, you can submit it with one click, regardless of whether it is in stock.

The most searched product lately is Dingdong. Tiger friends who are concerned about fresh food concept stocks probably noticed that on April 6th, the three major US stock indexes collectively closed down, and the popular Chinese e-commerce stocks generally declined, but fresh food stocks have bucked the trend and strengthened! Among them, Dingdong surged nearly 46%, with an increase of more than 100% in three trading days, out of "outstanding" items.$Dingdong (Cayman) Limited(DDL)$ $Missfresh Limited(MF)$ $MEITUAN-W(03690)$

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​It has been said that Ding Dong can survive adversity because of these three things

Bottom bounce

Dingdong Maicai has just experienced a round of plunging at the end of 2021, and entered a historically low stock price - within four months from November 2021, the stock price has dropped from US$36 to only US$3.6.

Money Flow and Financing Green Channel

Currently, Dingdong Maicai is a pioneer in anti-epidemic and supply guarantee. On the one hand, the growth in single volume has brought the company an increase in cash flow, and on the other hand, the financing channel has also opened up a green channel. Last month, Bank of Shanghai lent nearly 500 million yuan for Dingdong to buy vegetables. Following the strategic cooperation agreement, the company will be able to obtain financial support of up to 8 billion yuan.

Top front-end warehouse companies

Dingdong's front warehouse model is the most "heavy" model in the field of fresh food e-commerce. Compared with the integrated chain of Hema and Yonghui as well as community group purchases such as Meituan and Pinduoduo, this model has always been considered a difficult choice in the industry.Zhongtai Securities' Opinion: Dingdong Maicai is a leading company in front-end warehouses, with outstanding operating data in recent years. With the continuous improvement of customer unit price, gross profit margin, and contract performance cost, it is expected to achieve profitability in 2024.

In the evening of March 27, the Shanghai Municipal Prevention and Control Office issued another set of nucleic acid screening notices. Shanghai will seal Pudong and Puxi in batch, with the Huangpu River as the boundary.

People who are cooperating with prevention and control measures have reported a spike in demand for online fresh food purchases. Fresh food e-commerce platforms, such as Dingdong Maicai, have also experienced an increase in orders compared to the previous period. A delivery guy revealed: "The volume of orders received a day just now is 2-3 times that before the outbreak. In the near future, there may be up to 100 orders a day, and the delivery process may take as long as 15 hours."

Even in the first-tier city of Shanghai, where fresh food e-commerce is heavily deployed, "grasping food anxiety" still prevails.

Apparently, online fresh food e-commerce platforms like Meituan Maicai, Dingdong Maicai, and Hema accept reservations at 6:00. At 6:45, a resident used a fascia gun to speed up the click; they bought two supplies worth more than 400 yuan in Dingdong Shopping and Hema respectively. At 8:30, Dingdong grocery appointments were open again, and delivery after 9:30 can be booked; a netizen said,"I got up at 6 o'clock to grab food, one on the left and one on the right. I was stunned that I didn't grab a chicken feather dish. I was repeatedly tortured by the anxiety of grabbing food."

By evaluating different platforms horizontally, Dingdong's "front warehouse" model is considered to have certain advantages in nearby delivery, and can achieve "more and better" vegetables.

Shared by some Shanghai residents：

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​（Chief of CICC Fixed Income Strategy Chen Jianheng asked in a community owner group: "Has anyone got the wrong old hen?"）

​（Kathy Xu, is known as China's "Queen of Venture Capital" and the "Chinese Woman Buffett.". She founded Capital Today in 2005 and currently manages a fund of US$2.5 billion, investing in well-known companies such as JD.com, Meituan, Vipshop, Ctrip, Dingdong Maicai, Xingsheng Select, and Weilai.）

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​（Owners of Tomson Riviera whose house cost over 100 million yuan, exchanged the experience of grabbing vegetables...）

Wish the epidemic was over soon!

Do you plan to stock up?Food or other necessities