[TOPIC] Apple Gained 3.85% - Have You Contributed To The Pre-Order Data?
On positive iPhone pre-order data, $Apple(AAPL)$ gained the most since May and for the first time closed above its 200-day moving average since August.
As of the close, Apple was up 3.85% and has driven the market to 4 straight gains. $Apple(AAPL)$ was down 7.8% year-to-date, far better than the broader market.
Chart from Bloomberg
1. What happened to Apple?
Pre-order data showed the iPhone 14 Pro Max was the best selling model, surpassing what the older version in the previous year. The popularity of iPhone 14 Pro is because the iPhone upgrades are mainly coming to the higher-end Pro line.
The upgrade of dynamic islands and the new camera only in pro series:
Photo from https://www.notebookcheck.net/
The high-end Pro line is so popular that the iPhone 14 Pro shipping time has now been delayed to mid to late October, taking 5-6 weeks; compared to the 2-3 weeks of shipping time shown before pre-orders.
Based on the delivery time of the company’s online stores in major markets, the comparison between iPhone 14 and 13 is as follows:
- regular models of the iPhone 14 have a “bad” result compared to the iPhone 13 series;
- iPhone 14 Pro Max pre-order results as “good”
- “neutral” about the Pro version.
Let's look at how analysts view the positive pre-order of Apple.
2. Analysts’t Take
1. KGI Securities analyst Christine Wang
Pre-order data shows that the iPhone 14 Pro Max is the best-selling model, and that it is doing better than the iPhone 13 Pro Max did at this point.
The pricing of the iPhone 14 series is positive for its future sales.
2. A pre-order survey by Ming-Chi Kuo, an analyst famous for predicting Apple's products, shows that
the iPhone 14 Pro series accounts for about 85%of the order in China, and the iPhone 14 Plus order is about 5%.
Pre-orders for Apple's high-end products are always more popular in the early stages. From this survey, the Pro models account for a higher percentage of orders this year compared to previous years, reflecting a change in Apple's product segmentation strategy.
3. The well-known website for Apple news - 9to5mac- analyzed that,
Based on the current pre-order result, strong demand for the iPhone 14 Pro models will likely last until at least November.
But suppose Apple doesn’t increase iPhone Pro orders afterward. In that case, the potential order cut of iPhone 14 and 14 Plus could offset Apple’s revenue growth from a better iPhone product mix (iPhone ASP increase) in late 4Q22 or 1Q23.
Have you ordered iPhone 14 Pro Line?
Do you think pre-order optimism will continue in this month?
Join our topic and post to win hundreds of tiger coins~
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
[Happy]
Nice