To The Moon

Summarize

Bilibili's revenue in the fourth quarter fell short of market expectations, but several key indicators of market concern are improving to varying degrees.

In the fourth quarter, the gross profit margin further increased to 20.3%, the net loss narrowed to 29% year-on-year, DAU increased 29% to 92.8 million year-on-year, and MAU increased by 20% to 326 million year-on-year.

The stock price of Bili also fell 8.22% before the market because its revenue was lower than market expectations, but it recovered and rose by 6.10% during the session.

Cats think that friends who are optimistic about BILI may gradually build warehouses at low prices.

Main body

1. What happened?

On March 2, BILI (BILI) announced its fourth quarter financial report and annual financial report for 2022. After the performance was announced, the stock price fell 8.22% before the market and rose 6.10% in the session.

According to performance data, Bilibili's revenue in the fourth quarter increased by 6% year-on-year to 6.1 billion yuan, lower than the market expectation of 6.16 billion yuan.

In 2022, the total revenue increased by 12.89% year-on-year to 2.19 billion yuan.

The adjusted earnings per share in the fourth quarter was RMB-3.31 yuan, which was higher than the market expectation of RMB-3.54 yuan.

The net loss in the fourth quarter fell 29% year-on-year to RMB 1.5 billion, and the adjusted net loss in 2022 was RMB 7.5 billion.

In the fourth quarter, the average daily active users increased by 29% to 92.8 million year-on-year, the average monthly active users increased by 20% to 326 million year-on-year, and the average monthly paying users increased by 15% to 28.1 million year-on-year.

In the fourth quarter, the average daily usage time of users was 96 minutes, which promoted the total usage time of users in Station B to increase by 51% year-on-year.

In terms of business segmentation, the revenue of the value-added service industry increased by 24% year-on-year to 2.35 billion yuan, thanks to the increase in the number of paying users, including value-added services.

The revenue of advertising business decreased by 6.25% year-on-year to RMB 1.51 billion.

E-commerce and other business revenue increased by 13% to 1.1 billion yuan year-on-year, thanks to the increase in the turnover of e-sports copyright sub-authorization.

The game business fell 12% year-on-year to 1.1 billion yuan, which was dragged down by the lack of new games in the fourth quarter of 2022.

Judging from the disclosed data, Bilibili is not bad, and you will understand after detailed analysis in the upcoming post:

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