To The Moon

Zebra Consumption Fan Jian

Let's go to Hubei to buy a car!

With a subsidy of 90,000 yuan, you can buy a Citroen C6 for 120,000 yuan. This month, the round of automobile subsidy war initiated by Dongfeng Motor has lasted for ten days, and the heat has not decreased. French cars, which have been sluggish in China for a long time, have ushered in unprecedented attention.

"If you want to roll it, roll it to the end." Under the influence of the subsidy effect of Dongfeng Motor, many domestic car companies and localities have intensively followed up. At present, at least more than 30 brands have joined the army of subsidies or price reductions.

The trend of new energy replacing fuel vehicles is irreversible. Price reductions and subsidies can only boost sales in the short term. For the long-term growth of the brand, it is tantamount to quenching thirst.

The French system fired the first shot.

The French car, which has been depressed in China for many years, finally has a wave of existence in this March.

At this time, Citroen and Peugeot may suddenly realize that in the past, the product could not be sold. It was not that there was a problem with the brand and the product. In the final analysis, the price was still unattractive. As netizens said, there is nothing that can't be sold, only a price that can't be sold.

Almost overnight, the news that the Citroen, Peugeot and other brands of Dongfeng Motor Group enjoyed huge subsidized sales became popular all over the Internet. Even Dongfeng Honda, Nissan, etc., which were relatively strong in the past, joined the army of subsidized car sales.

Among them, the most concerned is the Citroen C6. The sales of this joint venture B-class car, with a guide price of 211,900 yuan, has been extremely bleak since its launch, and only about 3,000 vehicles were sold throughout 2022.

However, when its price dropped sharply by 90,000 yuan and the starting price was just over 120,000 yuan, the brand, quality, appearance, fuel consumption, etc., all the problems that users care about in the past are no longer problems in front of the price.

Dongfeng Motor Group's government-enterprise subsidy sales policy is only for the Hubei region and will end at the end of March. Users are required to purchase the car in full, pay the vehicle purchase tax at the guide price, and then return the subsidy within about 30 days. And the vehicle can only be licensed to Hubei, and in the short term, it cannot be transferred to another place.

All restrictions, under the frenzied rush, are not obstacles. Let's go to Hubei to grab a car!

In the past, the Citroen 4S store has become as lively as a vegetable market every day, and the stock cars and even exhibition cars have been sold out in seconds. At any time, the consultation number of each 4S store is busy.

There is definitely no car available. If you want to enjoy the preferential car purchase policy, you can only pay a deposit first. As for whether you can get the car in the end, it depends on your personal luck.

A group of second-hand car dealers cried and fainted in the toilet, and the brand's big price reduction was caught off guard. The abnormal prices of 120,000 new cars and 130,000 second-hand cars were everywhere.

More than 30 brands follow up

This wave of government-enterprise subsidy war of Dongfeng Motor Group started the first shot of the most fierce price reduction sales in China's car market. Follow-up people from all over the country, brands and car companies.

Almost at the same time, China FAW launched the "Qi Hui Jilin - 100 million yuan limited-time subsidy for the people" activity for Jilin, where its headquarters is located. The subsidy covers all FAW's joint ventures, independent brand passenger cars and light goods, with a total subsidy of 150 million yuan and a bicycle subsidy of up to 37,000 yuan. . The activity is also concentrated in March.

What's more eye-catching is the internal purchase activity of SAIC Volkswagen Audi. There are three models, such as A7L, Q6 and Q5 e-tron. For eligible internal employees, the guide price is 7-160,000 yuan. The new Audi A7L dream new version with a guide price of 418,700 yuan can be bought for 318,700 yuan. It is equipped with a higher advance version, a foresight version, as well as the Audi Q6 cloud type and Xingyun type, with a preferential margin of 160,000 yuan.

In terms of SAIC Volkswagen Audi, it is clear that the preferential activities are limited to internal purchases, not price reduction promotions for the market. However, on some Internet platforms, there has been news of the transfer of internal purchase quotas.

In this wave of price war, cash price cuts no longer seem to satisfy the appetite of the market. SAIC's Roewe brand directly launched a "signboard" with a discount of up to 6.5 percent, making the war more bloody. The company took out a subsidy of 300 million yuan to celebrate the cumulative sales of the brand exceeding 3 million. The discount involves five models, including RX8 and RX5ePLUS, with a minimum discount of 15% and a maximum of 6.5 percent.

According to incomplete statistics, in this round of subsidy war initiated by Dongfeng Motor Group, more than 30 brands have joined the group battle in just ten days.

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