To The Moon

New smartphones, Apple Watch lineup and a switch to USB-C were included in Apple's annual September launch event. Apple refreshed its iPhone and Apple Watch lineups at a Tuesday event that focused on camera and processing improvements for the phones as well as new gesture controls for the watch.Apple kept prices the same on three of its iPhone models, while boosting the starting price of the iPhone 15 Pro Max for the first time when it eliminated what previously was the smallest and cheapest configuration. The least expensive iPhone 15 Pro Max will cost $1,199 for 256GB of storage, which is what that configuration cost a year ago, though at that time there was also a cheaper 128GB option. Apple previously had stuck with a $1,099 base price on the iPhone Pro Max since it rolled out that model in 2019.Both the iPhone 15 Pro and the iPhone 15 Pro Max will feature Apple's custom designed A17 Pro processor, a faster chip that the company says will boost the mobile gaming experience.More on

New smartphones, Apple Watch lineup and a switch to USB-C were included in Apple's annual September launch event. Apple refreshed its iPhone and Apple Watch lineups at a Tuesday event that focused on camera and processing improvements for the phones as well as new gesture controls for the watch.Apple kept prices the same on three of its iPhone models, while boosting the starting price of the iPhone 15 Pro Max for the first time when it eliminated what previously was the smallest and cheapest configuration. The least expensive iPhone 15 Pro Max will cost $1,199 for 256GB of storage, which is what that configuration cost a year ago, though at that time there was also a cheaper 128GB option. Apple previously had stuck with a $1,099 base price on the iPhone Pro Max since it rolled out that model in 2019.Both the iPhone 15 Pro and the iPhone 15 Pro Max will feature Apple's custom designed A17 Pro processor, a faster chip that the company says will boost the mobile gaming experience.More on

That would be something that would generate some excite

Apple is holding its annual hardware refresher on Tuesday at its headquarters in Cupertino, Calif. The event, which Apple has titled "Wonderlust," will focus on updating some of its existing product lineup, most importantly the iPhone.The Apple event, beginning at 1 p.m. EDT, is also expected to launch new versions of its Apple Watch, but most of the attention will likely be going toward the iPhone. The presentation will be streamed on Apple's website and on YouTube.Although Apple has been quickly trying to diversify its business over the past few years, the iPhone still accounts for around half of its overall sales. Apple is looking to turn around its slipping iPhone business. In the most recently reported quarter ended July 1, iPhone revenue declined 2.4% to $39.7 billion, missing analysts' estimates.Here are five things to watch for as Apple unveils its next iPhone, according to analysts.The smartphone market has slowed down in recent years, and Apple has responded by trying to enti

Apple is holding its annual hardware refresher on Tuesday at its headquarters in Cupertino, Calif. The event, which Apple has titled "Wonderlust," will focus on updating some of its existing product lineup, most importantly the iPhone.The Apple event, beginning at 1 p.m. EDT, is also expected to launch new versions of its Apple Watch, but most of the attention will likely be going toward the iPhone. The presentation will be streamed on Apple's website and on YouTube.Although Apple has been quickly trying to diversify its business over the past few years, the iPhone still accounts for around half of its overall sales. Apple is looking to turn around its slipping iPhone business. In the most recently reported quarter ended July 1, iPhone revenue declined 2.4% to $39.7 billion, missing analysts' estimates.Here are five things to watch for as Apple unveils its next iPhone, according to analysts.The smartphone market has slowed down in recent years, and Apple has responded by trying to enti

Company is expected to raise prices by $100 on some premium models next weekApple has excelled at steering consumers to its premium models. Apple is testing the limits of how much people will pay for

Apple’s (NASDAQ:AAPL) annual product extravaganza coming up this week may well end up being a bit of a yawn. And that’s just fine with analysts. The event is likely to only introduce incremental impr

Apple is set to unveil the iPhone 15 on Tuesday, alongside updated watches and AirPods. And once again, the company will be prodding users toward pricier models — helping boost revenue at a time when

You might have to hold out longer than you think. “The broad availability of the iPhone 15 Pro Max could be October given some manufacturing challenges,” BofA Securities analyst Wamsi Mohan wrote recently. iPhone feature updates have become more incremental in recent years, and Apple watchers aren’t expecting anything groundbreaking this time around either. New iPhones always tend to be a little faster than their predecessors, and this year’s models might charge more quickly too. There’s a catch, though, as Apple is expected to switch out its proprietary Lightning cable for the more universal USB-C cord. While the Pro models get a lot of attention, White said that those looking to buy base-level models could see some enhancements. Reports “have highlighted the potential for the iPhone 15 and iPhone 15 Plus to be graced with certain features found on last year’s more expensive Pro models, including the A16 chip, Dynamic Island, and a 48-megapixel camera,” he wrote. Why go Pro?Apple cou

Apple stock price historically drops the day after new iPhone releases, but the new product releases will assert Apple's dominance in the long term.This year's new iPhone event is expected to focus on