When I look at the Christmas Food Village at Ngee Ann City, it just doesn’t feel inviting enough for people to walk in. The entrance itself feels cramped and slightly intimidating, almost like a bottleneck. From the outside, you can’t really see what’s inside, so there’s no strong pull or excitement to step in. It feels like effort, not curiosity. The"Sandwich" Effect: When stores or stalls flank the entrance too closely, it creates a "tunnel" feel. People generally don't like entering spaces where they feel they might get stuck in a crowd or forced into a one-way flow. Obstructed Views: If you can’t see the "reward" (the food or the vibe) from the outside, the brain perceives entering as a higher risk/effort than just walking into the wide, air-conditioned mall. On top of that, it’s compe