Falling US Stocks & Surging China Assets: Will You Join the Hong Kong IPO?
After two consecutive years of a bull market in U.S. stocks, many analysts are warning that valuations are now too high. This year, any news could trigger a major market correction driven by mean reversion.
U.S. stocks plunged Friday as inflation fears rose. According to the University of Michigan, consumer inflation expectations for the next 5-10 years surged to 3.5%—the highest since 1995.
Fed minutes flagged concerns over tariffs fueling inflation, while $Wal-Mart(WMT)$ soft outlook shook investor confidence. Technically, the Nasdaq and S&P 500 formed a double top, with further gains hinging on next week’s Nvidia earnings.
While the recent volatility in U.S. stocks is concerning, the surge in Chinese stocks is even more so. Most investors are still on the sidelines, given the historically poor performance of Chinese stocks over the years. Despite the recent rally and relatively low valuations, many fear getting trapped in another downturn.
Beyond tech stocks, China’s leading tea beverage brand, Mixue Group, is set to go public next week.
With high profit margins and a low valuation, would you consider subscribing to its IPO?
Franchise Model Drives High Profitability
According to Mixue Bingcheng’s prospectus, its net profit margin for the first nine months of 2024 was 18.7%, and its operating profit margin was 24.6%—both higher than $Starbucks(SBUX)$ and $Luckin Coffee Inc.(LKNCY)$.
Company | Operating Margin | Net Profit Margin |
Starbucks | 15% | 10.40% |
Luckin Coffee | 10.40% | 8.70% |
Mixue Group | 24.60% | 18.70% |
However, it’s important to note that Mixue primarily operates in the tea beverage segment and relies heavily on franchise stores, which differs from Starbucks and Luckin’s business models, contributing to its higher profitability.
Some argue that the IPO price of HKD 202.5 per share is too expensive compared to the price of its drinks. However, based on its HKD 76.355 billion valuation at IPO, Mixue’s P/E ratio is 15.9x, which is lower than $CHABAIDAO(02555)$ ’s 16x and $GUMING(01364)$’s 18x, making it relatively reasonable.
As of September 30, 2024, Mixue Bingcheng had approximately 4,800 stores outside mainland China, forming a rapidly expanding global network. During the reporting periods, Indonesia and Vietnam accounted for 70% or more of its overseas revenue.
Would you subscribe to $MIXUEGROUP(02097)$ IPO?
Have you ever tried Mixue’s drinks?
Is Mixue popular in Southeast Asia and Australia?
Leave your comments and also post to win tiger coins~
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首先,蜜雪冰城的品牌力和市場表現確實讓人印象深刻。作爲國內最大的茶飲品牌之一,蜜雪冰城以低價高效的商業模式在全國各地迅速擴張,目前已經擁有超過3.6萬家門店,市場份額也在持續上升。從這一點來看,蜜雪的增長潛力是可期的,尤其是在二線及以下城市的滲透率還相對較低。
我自己嘗過蜜雪冰城的飲料,雖然口味偏甜,但整體性價比高,適合大衆消費,尤其是年輕人羣體。說實話,蜜雪冰城的飲品口味上並不算非常獨特,但價格和速度上有明顯優勢,這也正是它快速佔領市場的原因之一。
至於東南亞和澳洲市場的表現,蜜雪冰城在這些地區的擴展確實還處於初步階段,但隨着品牌效應逐漸擴大,未來幾年可能會迎來增長的窗口期。根據現有的市場反饋,雖然與本地茶飲品牌相比,蜜雪的知名度還有待提升,但其低價的策略和快速複製的模式仍然具有吸引力。
總體來看,如果我在有資金的情況下,我會考慮參與蜜雪的IPO,因爲它的品牌基礎和市場擴展潛力在未來幾年依然值得期待。不過,考慮到高估值風險,也會保持謹慎態度,適量參與。
我自己是尝过蜜雪冰城的饮料的,虽然它的口味不及高端品牌精致,但胜在价格实惠、选择丰富,适合学生和年轻群体。尤其是夏天,一杯冰淇淋柠檬水的确能带来极大满足感,这也是蜜雪冰城能快速扩张的重要原因。
至于东南亚和澳洲市场,蜜雪冰城的确在部分地区受欢迎,比如越南、印尼等国,因其价格优势符合当地消费水平,门店扩张速度快。但澳洲市场相对高端,消费者对品牌和品质要求更高,蜜雪的低价策略未必适用。未来,公司能否在国际市场站稳脚跟,仍取决于品牌升级、供应链本土化等因素。因此,我会关注蜜雪的IPO,但不会盲目跟投。
Incomparable with Starbucks and Coffee Bean where they are established and have a long history.
That’s my 2 cents worth of personal opinion.
Great article, would you like to share it?
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