【🎁有獎話題】阿里、美團同京東上演外賣三國殺！補貼升級可以撐幾耐？

愛吃辣的小老虎
07-07

小虎們好呀！轉眼2025年上半年已經過去，下半年開啓，今年上半年可以說全球發生了許多讓人驚訝的大大小小事件，也對全球金融市場造成了一定的衝擊，愛吃辣的小老虎預計下半年的衝擊不會小於上半年，大家在制定投資策略的同時，也要注意避險哦~~~[Happy]

上週末阿里美團京東上演外賣三國殺，一起來看看這場即時零售和本地生活領域到底誰才能勝出吧~~~[Serious]

美團週末閃擊阿里！京東加入戰局！

下半年開始的第一個週末，「爆單」、「便宜」、「領券」等成為了微博、消費者和外賣騎手的高頻詞，主要是因為阿里和美團上演了一場「外賣大戰」！[Observation]

7月5日晚間，兩大平臺放出了大量且大額的外賣抵扣紅包券，包括「滿25減21」、「滿25減20」、「滿16減16」等多張無門檻的外賣券，部分外賣還能實現「0元購」！隨着這場優惠補貼發放，許多用戶再次上演「買買買」，場面堪比618和雙十一，這也使得美團界面一度出現宕機。[Surprised]

根據美團公佈的數據顯示，當晚九點不到，即時零售日訂單量已經突破1億單，在兩個小時不到的時間，美團就產生了超過2000萬筆訂單！23點左右已經突破了1.2億單，餐飲訂單超過1億單，突破歷史紀錄！阿里方面，淘寶餐飲訂單和零售訂單突破新高，突破6000萬單後繼續衝擊新高！[Cool]

這麼優惠和超大力度的折扣，全國範圍內的外賣訂單暴漲，許多消費者在朋友圈和小紅書上曬自己下單到手的蜜雪冰城、茶百道等奶茶飲品喝甜點等，並配文「力度實在難以抵擋下單的手」、「實在喝不下了」！[LOL]

網友曬單的飲品和甜點 圖源：網絡網友曬單的飲品和甜點 圖源：網絡

這場突如其來的外賣大戰，不僅讓消費者猝不及防，就連外賣小哥們都感到驚訝，據悉，美團「閃擊」阿里是美團外賣業務團隊在7月5日臨時決定的，主要是阿里要打價格戰，美團不得不迎戰！7月初，阿里旗下的淘寶閃購宣佈啓動高達500億元的補貼計劃，在12個月內直補消費者及商家。[Evil]

有外賣小哥表示，提前沒有任何通知，美團的補貼發放是突然進行的，手機一直跳出訂單量，點進去纔看到單量突然增加了很多，「跑了那麼久的外賣，沒見過這麼大的場面！」有外賣小哥講道。[OMG]

除了阿里與美團外，今年高調宣佈進軍外賣領域的京東，也是價格戰的強力競爭者之一。[YoYo]

今年2月，京東正式開啓外賣業務，在5月1日入駐的商家實行「全年免佣金」，後入駐的商家傭金不超過5%，同時為全職騎手繳納五險一金，這些為京東打造了完全不一樣的護城河。[Salute]

不僅是外賣，京東還在618期間進軍酒旅行業，繼續擴展即時零售業務。根據最新的數據顯示，京東外賣訂單量已經2500萬單，入駐品質餐飲門店超150萬家，全職騎手突破12萬人，業務覆蓋全國超300個城市。7月4日，京東官宣全國第一家「蘇超」官方旗艦店入駐京東，「蘇超」開賽以來，京東外賣江蘇省訂單量環比增長超10倍。[Miser]

圖源：快科技圖源：快科技

三國殺背後贏家是消費者？

對於即時零售和本地生活領域高盛預計，阿里、美團和京東開啓三國殺後，短期盈利層面會承受一定的壓力，基準情形下阿里外賣業務未來12個月預計虧損超400億元，京東虧損超250億元，美團EBIT利潤也將下滑超過200億元。[Glance]

在經歷了週末外賣大戰後，三巨頭今日股價不升反跌，阿里巴巴早盤一度跌超2%，隨後修復；美團早盤跌超4%，目前依舊跌超2%；京東由跌轉升。茶飲股反倒是表現出色，其中茶百道升超11%至10.68港元，古茗升超7%至28港元，滬上阿姨升超5%至140.50港元，奈雪的茶和蜜雪集團均升超4.5%。[Shy]

港股茶飲股今日表現出色港股茶飲股今日表現出色

從三家公司的價格戰情況來看，持續的時間都將超過1年，從外賣業務擴展到即時零售的爭奪戰，最終還是對電商和本地生活業務的話語權，而其中最大的贏家應該就是消費者了。消費者們面對這潑天福利，很難不心動下單，有網友更是預訂了7月6日至8日三天的外賣，並表示「外賣商戰還得繼續打，但是冰箱已經塞不下了！」[Facepalm]

此前美團CEO王興曾表示，要採取一切「必要措施」來贏得這場競爭，美團要下定決心成為該市場的贏家。但他認為這種「內卷式」的價格戰補貼模式長期是不可持續的，競爭應該回歸基本面，他對美團外賣和即時零售業務的未來增長潛力保持樂觀態度。此前美團表示未來三年，將投入1000億元補貼給各類商戶和消費者。[Sly]

有分析師認同王興的說法，各大外賣平臺只能在短期內進行高額補貼拉動銷量同時帶動品牌影響力，長期來看無法承擔高額成本。只有提升平臺服務質量等高質量競爭，才能讓市場和消費者不斷看好。[Duh]

圖源：騰訊網圖源：騰訊網

小虎們，你們怎麼看阿里、美團和京東三國殺？補貼升級能持續多久？[Yummy]

🎁評論即可得獎品如下噢~

🐯對以下帖子的所有有效評論都將收到5個老虎硬幣。

🐯前10名和後10名有合格評論的小虎將獲得另一個10個老虎硬幣。

🐯前5名最受歡迎和高質量的評論將獲得另一個15老虎硬幣。

（備註：話題虎幣打賞出於隨機抽取與鼓勵新用戶真誠分享高質量觀點性質，嚴謹刷屏及惡意行為。）

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Comment（59）

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  • 盲炳
    ·07-07
    阿里、美團、京東的外賣大戰點燃即時零售與本地生活市場競爭。美團憑70%市佔率和1.2億日訂單領跑，阿里淘寶閃購補貼500億搶市場，京東則以免佣金和全職騎手福利突圍，覆蓋300城，訂單2500萬。價格戰短期拉動銷量，但高盛預測三家盈利承壓，阿里、京東分別虧損400億、250億，美團利潤縮水200億。補貼戰預計持續超一年，考驗各家現金流與供應鏈效率。美團配送網絡與閃電倉具優勢，京東物流整合達達增強履約，阿里則靠電商生態聯動。長期競爭需聚焦服務質量與差異化，否則「內卷」傷及行業健康。平台應平衡補貼與可持續發展，贏得市場話語權。
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  • WanEH
    ·07-07
    三国杀最大的受益者当然是消费者。我觉得可能还会持续一段时间，直到大家都筋疲力尽才会停止。
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  • koolgal
    ·07-07
    TOP
    🌟🌟🌟Meituan $MEITUAN-W(03690)$ is the most efficient and profitable of the 3 companies with an operating margin of 21% in food delivery .  This is because it has a deep logistics moat, AI powered merchant tools and a decade of operational refinement.

    @Tiger_comments @Tiger_SG @TigerStars @CaptainTiger

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  • koolgal
    ·07-07
    TOP
    🌟🌟🌟In the battle for supremacy of China's food delivery business, Meituan $MEITUAN-W(03690)$ is the leader with about 50% market, while Alibaba $BABA-W(09988)$ has about 30% market and JD.com is the latecomer with only 10% market share.

    However the big subsidies given to consumers by the 3 companies are not sustainable in the long term.

    @Tiger_comments @Tiger_SG @TigerStars @CaptainTiger

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  • koolgal
    ·07-07
    @rL @Zarkness please join me in this exciting event to win more Tiger Coins 😍😍😍
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  • 這是甚麼東西
    ·07-07
    三間互相打殘對方，被後來者出現撿便宜
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  • koolgal
    ·07-07
    @icycrystal @Shyon please join me in this exciting event to win more Tiger Coins 🥰🥰🥰
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    • koolgalReplying toShyon: 
      My pleasure 🥰🥰🥰
      07-07
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    • Shyon: 
      Thanks yo
      07-07
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  • 少龍
    ·07-07
    阿里、美團和京東三國殺，香港無份
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  • icycrystal
    ·07-07
    TOP
    @SPACE ROCKET @nomadic_m

    Hello, tigers! In the blink of an eye, the first half of 2025 has passed and the second half of the year has begun. In the first half of this year, it can be said that many surprising events, large and small, have occurred around the world, which have also had a certain impact on the global financial market. The little tiger who loves spicy food expects the impact in the second half of the year. It will not be less than the first half of the year. When formulating investment strategies, everyone should also pay attention to avoiding risks ~ ~ ~

    Last weekend, Alibaba Meituan JD staged the Three Kingdoms of Takeaway. Let's take a look at who can win in the field of instant retail and local life ~ ~ ~

    Little tigers, what do you think of Alibaba, Meituan and JD Three Kingdoms? How long can the subsidy upgrade last?

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  • 少龍
    ·07-07
    補貼升級可以撐三年，三年又三年
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  • 呀寶
    ·07-07
    阿里、美團和京東三國殺，錢燒了，但大家都殺不死對方
    Reply
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  • icycrystal
    ·07-07
    TOP
    @GoodLife99 @Universe宇宙 @rL @HelenJanet
    All valid comments on the following posts will receive 5 Tiger Hard Coins.

    🐯 The top 10 and bottom 10 tigers with qualified reviews will receive another 10 tiger hard coins.

    Reply
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  • icycrystal
    ·07-07
    TOP
    @koolgal @Shyon @Aqa @LMSunshine

    All valid comments on the following posts will receive 5 Tiger Hard Coins.

    🐯 The top 10 and bottom 10 tigers with qualified reviews will receive another 10 tiger hard coins.

    Reply
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    • Shyon: 
      Hehe
      07-07
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    • koolgal: 
      Thanks for sharing 😍😍😍
      07-07
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  • 呀寶
    ·07-07
    補貼升級可以撐到明天
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  • 一追再追
    ·07-07
    阿里、美團、京東的外賣「三國殺」讓消費者成為最大贏家。7月5日晚，阿里與美團推出「滿25減21」等大額補貼，部分訂單甚至「0元購」，帶動美團日訂單破1.2億，阿里超6000萬單。京東憑免佣金和五險一金政策快速擴張，訂單達2500萬。消費者享受低價奶茶、甜點，紛紛曬單，熱情堪比618。然而，高額補貼難以長期持續，預計超過一年，恐對三家盈利造成壓力，阿里預計虧損400億，京東250億，美團利潤下滑200億。短期內，消費者樂享福利，但長期看，平台需提升服務質量而非僅靠價格戰。消費者應抓住機會，理性消費，警惕補貼結束後的價格回調。
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  • icycrystal
    ·07-07
    TOP
    It is reported that Meituan's flash attack on Ali was temporarily decided by Meituan's food delivery business team on July 5. The main reason is that Ali wants to fight a price war, and Meituan has to face it! In early July, Alibaba's Taobao Flash Shopping announced the launch of a subsidy plan of up to 50 billion yuan to directly subsidize consumers and merchants within 12 months.
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  • icycrystal
    ·07-07
    TOP
    With such discounts and huge discounts, takeaway orders across the country have skyrocketed. Many consumers have posted their orders on Moments and Xiaohongshu about the milk tea drinks, desserts, etc. such as Michelle Bingcheng and Chabaidao, and accompanied them.
    Reply
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  • icycrystal
    ·07-07
    TOP
    Previously, Meituan CEO Wang Xing said that Meituan must take all necessary measures to win this competition, and Meituan must be determined to become a winner in this market.
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  • 隨心吧
    ·07-07
    小商家例如茶飲店一定是最受惠，支持買入奈雪的茶
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  • nomadic_m
    ·07-07
    The first half of 2025 is over, and the second half has begun. The first half of the year can be said to have been filled with many surprising events, big and small, that have had a certain impact on the global financial market.
    Reply
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