What Do You Think of the Recent KFC Price Increase?

KFC will increase its prices for the third time in 2022 as raw material costs continue to rise. What do you think of the recent KFC price increase?

Collins Foods will increase its prices for the third time in 2022

$Collins Foods(CKF.AU)$ , which operates 261 KFC outlets in Australia, reported full-year results on Monday. Its full-year revenue was up 11.1 percent increase to $1.18 billion, with profit up 47 per cent to $54.8 million.

The chief executive of Collins Foods, Drew O'Malley, said the increase in menu prices would help boost margins after profit had been squeezed by inflation in the last financial year. After the news was announced, the CKF share price rose 11.52% per cent to $9.97.

KFC will increase its prices for the third time in 2022. The increase will likely be between 1 and 2 percent, following similar increases in January and June.Mr O’Malley said KFC would also keep stuffing its burgers with a mix of cabbage and lettuce for several more weeks as supplies remained curtailed.

Food shortage in Australia

Can you imagine the price of iceberg lettuce rising more than 500% from 1.2 to 12 Australian dollars in just a few months?

The recent spike in food prices in Australia has made some low-income families unable to afford fresh fruits, vegetables, and meat and can only choose canned and long-lasting foods instead.

Fast-food restaurants, known for their low prices, have been faced with price increases and food shortages. According to Agence France-Presse, “We’re currently experiencing a lettuce shortage. So, we’re using a lettuce and cabbage blend on all products containing lettuce until further notice,” KFC said.

Due to flooding in Queensland and New South Wales, lettuce supply chains were disrupted in the short term.

In the long-term, Ukraine and Russia conflict has affected global food production system. Ukraine and Russia account for 30 per cent of the world’s wheat production. Months of war between the two countries have led to a reduction in food production and exports, resulting in an imbalance in global supply chains and an increase in food prices.

What do you think of the recent KFC price increase?

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⏰Activity Duration

28 June, 2022-1 July, 2022

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  • HelenJanet
    ·2022-06-28
    TOP
    I think the recent KFC price increease is not a surprise at all in view of the disruption of supply chains and the increase in oil price. The price of all our daily basic necessities food
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    • HelenJanetReplying to___ _
      Just hope that our salary will also increase, normally the increase might not be able to cover for all the price rises, but better than nothing [Sad][Sad]
      2022-06-29
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    • ___ _Replying toHelenJanet
      then stock mkt also down lor [Sad] [Cry]
      2022-06-29
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    • ___ _Replying toHelenJanet
      that's the wonderful part [sigh]  when the price rises it won't come back down already [Sad]
      2022-06-28
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  • Mrzorro
    ·2022-06-28
    I believe not only KFC in Aus is effected.. Now is global inflation, raw materials price increase, transportation increase, oil increase etc.. the Fnb industry need to deal with it or else close down.
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  • koolgal
    ·2022-06-29

    KFC Australia has a strong brand moat.  In fact according to Roy Morgan's survey, KFC is the 2nd most popular quick service restaurant chain after McDonald's with 6.8 million customers in an average 4 weeks period in Australia. 

    Customers who love to eat KFC will continue to pay the new price increase in Australia even though this is the 3rd price increase within a year.  That is the power of a strong brand moat!  Besides the price increase is a reasonable 1 to 2% each time, not a massive 10 to 20%.   After all KFC  is  too"Finger Lickin Good" to miss! 

    @Tiger_AU  


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  • gcchan90
    ·2022-06-29
    its not only KFC though. Welcome to the world of high inflation.
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    • xuero
      sadly it is... everything so expensive now
      2022-06-30
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  • LMSunshine
    ·2022-06-29
    @Tiger_AU Thx for the AWESOME post!Price increase will keep happening sadly & we are the ones who suffer😢 Price⬆️ when costs goes⬆️ is 👌But shortages are temporary & biz don’t⬇️ prices when costs⬇️
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  • LMSunshine
    ·2022-06-29
    Stock price:11.52% stock price increase will likely be unsustainable long-term.I don’t see big capital gains we can get from CKF.au due to expected 7% inflation & shortages as per ur detailed analysis
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  • BOSSSS
    ·2022-06-29
    Im not eating KFC after my last visit. They are underpaying and understaffed. The kids missed the burger with the mayo ffs.
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    • MamaLee
      Ok
      2022-07-02
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    • Yschong
      [微笑]
      2022-06-30
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    • cuteypie
      OK
      2022-06-30
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  • Lain3y
    ·2022-06-30
    Welcome to the world of inflation!
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  • lionlittle
    ·2022-07-04
    if KFC isn't careful they'll let Red Rooster 'drink their milkshake'. Not to mention Hungry Jacks is also moving into fried chicken, which will also grab market share. They are getting complacent.
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  • LMSunshine
    ·2022-06-30
    Thanks @Tiger_AU for ur great analysis 🤗If not,we might have been swayed by 11.52% jump.Update:Macquarie cuts target price by 22% to $11.50 despite maintaing outperform rating(stuart.condie@wsj.com)
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    • tig2021
      ok
      2022-06-30
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  • _dachad
    ·2022-06-30
    they've used the supply issues as excuse to raise prices > proportionately & built up a profit buffer, but it may have lasting damage if it turns customers off & towards competitors. 
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  • Ah_Meng
    ·2022-06-30
    Just don't eat KFC... But having said that, price increase is everywhere. Preserve cash as much as possible... the inflation and pain will eventually be gone...
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  • Aqa
    ·2022-06-30
    KFC price increase but drop in quality & services is putting off many loyal customers. Bad press is affecting its business. I have good childhood memories with KFC. Hope it prevail this difficult time
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  • Shawn287
    ·2022-06-30
    KFC price increase involves mutli factors from rise in food supply cost to inflation, as well as war, so is not suprising.
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  • marylampsg
    ·2022-06-30
    in a world where inflation rises and supply shortages, price hikes are bound to happen. its a matter of how high the prices will go
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  • SG 88
    ·2022-06-30
    Gosh, that's bad... Good for KFC but bad for consumers. Guess have to look for part time job while maintaining full time work just to maintain the expenses [Cry]
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  • Skyzero9285
    ·2022-06-30
    KFC standard drop alot from this few years..Food quality,service,system wise.every shop got different standard because of the frozen chicken and the oil temperature makes the chicken taste different.
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  • Vaney2626
    ·2022-06-30
    Great ariticle, would you like to share it?
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    • AS78
      Ok
      2022-07-13
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  • blue sky
    ·2022-06-30
    希望商家涨价,但是不要 同时又 减食物的分量。
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  • Jayden Chong
    ·2022-06-30
    Yes paying more and still same amount of fry chicken. 😓
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